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Insights on how businesses get discovered and recommended in ChatGPT and AI search.

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Stay updated with our weekly insights on AI visibility and search

The Weekly Firehose #17: Some weeks the signal is hiding inside a single number.

Jun 9, 2026

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5 min read

The Weekly Firehose #17: Some weeks the signal is hiding inside a single number.

This week, Cloudflare's CEO confirmed something that was predicted for 2027. Google quietly handed you your first AI visibility dashboard, but left out the most important data point. And I ran my own platform on my own brand, and well, that was eye-opening!

Monica Tomasso

AEO

The Weekly Firehose Issue 16: The Week AI Search Changed Everything

May 26, 2026

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5 min read

The Weekly Firehose Issue 16: The Week AI Search Changed Everything

Between May 21 and 26, three of the most significant events in the history of AI search

Monica Tomasso

The Weekly Firehose Issue 15: Google just started tracking AI traffic. Here's what the data actually shows.

May 18, 2026

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3 min read

The Weekly Firehose Issue 15: Google just started tracking AI traffic. Here's what the data actually shows.

On May 13, Google added a dedicated AI traffic channel to GA4. The early numbers from businesses tracking it are hard to ignore.

Monica Tomasso

May 5, 2026

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4 min read

Weekly Firehose, 14What Does Google's $40 Billion Anthropic Investment Mean for Your Brand?

Google's $40 billion investment in Anthropic is the clearest signal yet that AI answer engines — not traditional search — are the future of how people find information online.

Monica Tomasso

AEO

Apr 28, 2026

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5 min read

The Weekly Firehose Issue 13

A lot happened this week in AI search : and most of it points in the same direction: the window to build LLM visibility is narrowing fast, and the brands moving now are pulling ahead.

Monica Tomasso

AEO

Apr 21, 2026

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3 min read

The Weekly Firehose Issue 12 Post

Google’s new rules, the 75 point blind spot, and the $42.5M citation pool.

Monica Tomasso

AEO

The Weekly Firehose Issue 11: Google Quality Signals, AI Search Blind Spots and the New Publisher Economy

Apr 14, 2026

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8 min read

The Weekly Firehose Issue 11: Google Quality Signals, AI Search Blind Spots and the New Publisher Economy

The era of the invisible brand is ending, if you're paying attention.

Monica Tomasso

AEO

The Weekly Firehose Issue 10: Shopping Engines, Source Bias and Machine Discovery

Apr 6, 2026

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13 min read

The Weekly Firehose Issue 10: Shopping Engines, Source Bias and Machine Discovery

From Easter Baskets to Enterprise Slack: How AI Agents are Rewriting the Rules of Search and Discovery

Monica Tomasso

AI Search

The Weekly Firehose Issue 9: The Near Me Revolution, Agentic Commerce, Googles E E A T Meets The AI Serp

Mar 30, 2026

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13 min read

The Weekly Firehose Issue 9: The Near Me Revolution, Agentic Commerce, Googles E E A T Meets The AI Serp

March 30, 2026

Monica Tomasso

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