Case Study

Listing Optimization

Front End and Backend

Optimization

Client's Listing

Amazon.com

Client came with Following problems

High ACoS

Less Revenue

Not Ranking on KWs

No Indexing against

some KWs

Low detailed Page views

We First Checked

Listing in detail

At a very first Glance I observed Listing wasn't Optimized properly

So we have to Audit Listing in detail

Front End Optimization

Back End Optimization

Front End

Issues identified

Product was more competitive against main KWs

Price wasn't Competitive (Almost Double)

Main KWs were not present in Title

Mid tail KWs and main features were missing in Bullet points

Description wasn't Eye catchy

Back End

Issues identified

Repetition in Backend Search Terms

Intended use was Empty

Target Audiences and other Audiences both were empty

Empty Platinum Keywords

Category Listing Report wasn't utilized Properly

{Our Verdict}

"Above we have discussed all issues that

were coming in both frontend and

Backend of Listing. Now we will show

you how we are going to work

on that"

Step#01

Used cerebro to

Find KWs of Top

10 Competitors while keeping their

Organic rank 15

Step#02

Sorted all KWs

according to

Relevancy and

Search Volume

Step#03

Separated all Root KWs and Identified their Frequency and Collective

search Volume

Step#04

KWs with respect

to their frequency

& search volume

were placed in

Title

Step#05

Then Mid tail KWs

were placed in Bullet points in such a way that it also display main features of product

Step#06

Remaining KWs

were added in product description.

As description doesn't play much role in ranking so we decided to make it as much visual as we can

Step#07

Product was Priced

more Competitive relative to our competitors

Price was reduced from $14 to $7

Step#09

All of these steps

regard to Back end

Optimization

Outcome of Above Effort

"After about 1.5 Month, Client ACoS was reduced from 78% to 39%, no doubt good PPC played a vital Role.

Sales were boosted to 1.8x"

Looking forward to working with You

Interview on UpWork to consult and get started!

ALI NAQI

Amazon PPC and SEO Expert