Custom Pricing: Wholesale B2B
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One Store. Infinite Pricing Possibilities! Wholesale, B2B, VIP, Member, Quantity breaks, and more.
Stop managing multiple stores for different customers. Bold Custom Pricing lets you run retail, wholesale, and VIP membership programs from one Shopify storefront. Whether you need "Members Only" discounts or complex B2B structures, our app unlocks wholesale, membership-based, and retail pricing. Design any pricing strategy your business needs—including quantity breaks and tiered pricing for specific groups or every shopper.
- Wholesale & B2B: Offer fixed prices, % or $ off for your wholesale partners.
- VIP Rewards: Auto-tag shoppers by spend or country to unlock exclusive tiers.
- Volume Discounts: Drive larger carts with tiered pricing for everyone or groups.
- Total Control: Set prices storewide or drill down to collections and variants.
Languages
English
Works with
- Checkout
- Shopify POS
- Shopify Admin
- Bold Bundles
- Bold Discounts
- Bold Loyalties
- Bold Memberships
- Bold Multi-Currency
Categories
Pricing
Essential
$29 / month
Great for simple VIP pricing or quantity breaks.
Features
- Pricing for 1 customer group
- Storewide or product/variant discounting
- Unlimited quantity breaks
- Customized quantity breaks display grid
- Charge tax controls (yes/no)
- Manually tag customers
14-day free trial
Standard
$69 / month
Ideal for multiple wholesale price levels.
Features
- All Essential plan features PLUS:
- Pricing for up to 10 customer groups
- Auto-tag by country or purchase history
- Auto-email (auto-tag notification)
14-day free trial
Complete
$129 / month
Built for advanced wholesale / VIP programs.
Features
- All Standard plan features PLUS:
- Pricing for unlimited customer groups
- Advanced detailed pricing rules
- Bulk CSV price import/export
- Shopify POS integration
- Premier support
- Expert setup
- SLA (Service Level Agreement)
14-day free trial
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options
Reviews (529)
What merchants think
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.
Feedback submitted
Merchants value this app for efficiently managing wholesale and retail pricing on Shopify. It offers detailed pricing options like individual customer pricing, tiered pricing, and mix & match quantity breaks. The app integrates seamlessly with Shopify, handling complex pricing scenarios effectively. Customer support is praised for being responsive and knowledgeable, ensuring quick resolutions and customer satisfaction.
We will be looking into other options as this app continues to crash and not work, while the "support" ignores us reaching out for assistance. This app was great until it wasn't. Why would we pay for something that hasn't been working properly for the last 3+ weeks?
Bold has helped us offer better pricing to our B2B customers without a lot of hassle. When I had a Bold/browser problem, Chintak stuck with it until it was solved. Thank you.
Bold Custom Pricing has been a great way for us to provide a dynamic, functional wholesale channel for our B2B customers on Shopify without having to invest in Shopify Plus as we are still growing to a level that justifies that level of investment. It's easy to use, affordable and the support team has been great.
Shout out to Chintak for helping me unlock some extra functionality and troubleshoot a few issues we were having. Highly recommend!
Support
App support provided by Bold.
Data access
This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .
View customer data:
Sensitive data, device and activity data
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Sensitive data
Name, email address, phone number, physical address
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Device and activity data
Geolocation, IP address, browser and operating system
View staff and contributor data:
Store owner
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Store owner
Name, email address, phone number, physical address
View and edit store data:
Customers, products, orders, discounts, store analytics, Online Store, custom data
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Edit customers
Customer data
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Edit products
Inventory, products, collections
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Edit orders
All order history, draft orders
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Edit discounts
Discount codes and promotions
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View store analytics
Reports
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Edit Online Store
Online Store script tags, theme
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Edit custom data
Metaobjects
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View other data
Locations, price rules
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