Ketchapp

Ketchapp is recruiting a Producer 💪🏻! If you want to integrate a dynamic and cosy family 🧑🧑🧒🧒 and have some relevant experience in producing mobile games 📲, please check it out : https://smrtr.io/vRDhy

𝟏𝟎𝐊 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬 𝐭𝐨 𝐫𝐞𝐰𝐚𝐫𝐝 𝐨𝐮𝐫 𝟏𝟎𝟎% 𝐛𝐮𝐥𝐥𝐬𝐡*𝐭-𝐟𝐫𝐞𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭! What you’ll see on our LinkedIn page: ❌ Selfies from our community manager ❌ The transformational story of how our CEO climbed Mount Everest (he didn’t) ❌ Soulless “inspirational” AI-generated content ✅ Market trends & insights from our product specialists ✅Feature analysis & case studies backed by our teams’ data ✅ Actionable strategies to help improve KPIs and revenue Our commitment remains unchanged: sharing actionable strategies for mobile game-makers worldwide, based on our own experiments. We’re glad to reach 10,000 followers on our page despite algorithm changes, and while remaining true to this mission. Stay tuned for more. 

Daily Events coming to Rider! Daily Events are increasingly popular in hybridcasual games. We recently added our own version to Rider: 𝟭𝘃𝟭 & 𝗦𝗰𝗼𝗿𝗲 𝘁𝗼 𝗕𝗲𝗮𝘁 On Wednesdays and weekends, players can join a 1v1 competition! A new widget appears on the main menu. When players click on it and enter the competition, they’re matched to a bot player and discover the “Score to Beat.” During the run, players can see their opponent’s “Score to Beat” in a progress bar on top of the screen. This gives a short-term goal to reach and a sense of thrill and competition. 𝗟𝗲𝗮𝗴𝘂𝗲 𝗦𝘆𝘀𝘁𝗲𝗺 This competitiveness is supported by a new League System. Once the run ends, if players beat their opponent’s score, they earn trophies. These trophies allow them to climb the leaderboard and join leagues from Iron to Diamond. 𝗪𝗶𝗻 𝗦𝘁𝗿𝗲𝗮𝗸 To increase engagement, we’ve also added a Win Streak system. The more opponents beaten in a row, the higher the number of trophies with each additional victory. On the flip side, if players can’t beat the score, the streak is threatened. To “save” their streak, players can Revive by watching a rewarded video. This 1v1 feature introduced as a “Daily Event” increased our daily profit by 15% on Android and 25% on iOS. 

Most hypercasual players don’t care about cosmetics. That’s because what matters most to hypercasual and hybrid players is to progress in the game, not to show off. This became a challenge for us when we tried to implement in-app purchases in Rider. We wanted to increase the game’s revenue by offering more spending opportunities than just the No-Ads. In Rider, players unlock more bikes as they progress. Monetizing the bike collection was, therefore, a savvy move. However… We know that the majority of our players won’t spend on cosmetics. To sell, IAPs must impact the gameplay in one way or another. Adding stats like speed and acceleration to bikes would have helped, but it’s impossible in Rider. In fact, all bikes must keep the same physics to overcome obstacles, so variable stats depending on the bike weren’t an option. Instead, we decided to implement a new innovative feature: the Score Multiplier. The Score Multiplier is linked to the bike collection. All players start with a Score multiplier of x1. After unlocking more bikes, this number grows. When the score multiplier is x2, it means players’ scores will increase twice as fast the next time they play a level. This feature directly impacts what players care about: their score. A higher score allows them to progress faster, so the score multiplier is a welcomed addition. With the Score Multiplier, we turned a feature geared towards completionists – the bike gallery – into something bigger that more players care about. The results of this implementation? A 50% increase in rewarded videos watched, and a 25% increase in the game’s daily revenue. Players stay longer in the game and watch more ads to unlock new bikes and increase their multiplicator.