silvia.motorsport

F1 2026 Regulations: Smaller Cars, Sharper Brands | Silvia Schweiger posted on the topic | LinkedIn

The FBI, a former Olympian turned most-wanted criminal, and a hidden MotoGP treasure. The perfect Netflix true story… Definitely one of the wildest motorsport stories I’ve ever come across. The… | Silvia Schweiger | 11 comments

Women riding motorbikes are fewer than men, and that’s ok. It just made meeting these incredible women in MotoGP even more powerful. A car can be a commodity. A motorbike is something more. It's… | Silvia Schweiger | 26 comments

Many people say banning F1 grid girls was progress. I disagree. Here's why. I started working in motorsport when grid girls were a paddock presence. (I often hired them for clients and brand… | Silvia Schweiger | 125 comments

From £125M losses per season and the brink of bankruptcy, to a $5B valuation and 2 World Championships. McLaren’s transformation over the past 7 years is one of the most remarkable story in modern… | Silvia Schweiger | 13 comments

Will the 35th F1 World Champion be the 11th British one in 75 years? 29.4% of all F1 World Champions in history are British drivers. Almost 1 out of 3. Starting in 1950 with the Italian Giuseppe… | Silvia Schweiger

Will MotoGP enter a new era with Liberty Media coming on board? MotoGP is one of the most intense championships in global sport, and one of the biggest motorsport championships in the world. It’s… | Silvia Schweiger

10 out of 11 F1 teams have their HQ or major operations in the UK. Welcome to F1’s Motorsport Valley. A 50-mile cluster of engineering excellence and motorsport innovation: 1. McLaren (Woking) 2… | Silvia Schweiger

#linkedinnewsuk | Silvia Schweiger | 24 comments

Why is LEGO’s partnership with F1 so successful? 1. It’s fun, and universally loved. From the full-scale LEGO cars at the Miami drivers’ parade to the latest Vegas stunt (the LEGO Cadillac driven… | Silvia Schweiger | 28 comments

Toto Wolff sells 15% of Mercedes to CrowdStrike CEO for $300M | Silvia Schweiger posted on the topic | LinkedIn

Audi finally “revealed” their Formula 1 car. Except… they didn’t. What we saw was a brand statement, an identity concept, a colour scheme. Not the actual F1 car that will race in 2026. And that was… | Silvia Schweiger | 70 comments

3 main learnings from the 2025 MotoGP season. I’ve just wrapped up the final race of the year in Valencia, and what a season this has been both for me, as a motorsport advisor, and for the clients… | Silvia Schweiger | 16 comments

How do you reward an F1 fan who attends every race in 2025, on a budget and using all 28 days of annual leave? With a first-ever 2026 F1 season ticket 🤩 I love this story. Brandon Burgess, a… | Silvia Schweiger | 52 comments

MasterCard's F1 sponsorship: A smart investment in visibility | Silvia Schweiger posted on the topic | LinkedIn

Why are sports sponsorships such an effective marketing tool? (Hint: we pay to watch sport. We pay to skip ads.) After my post about McLaren’s title sponsorship, I realised there’s still a lot of… | Silvia Schweiger | 13 comments

Online connections matter. When they turn into real-life ones, they matter even more. There’s so much talk about reach, algorithms, and how to go viral... But LinkedIn is much more than that. It’s… | Silvia Schweiger | 22 comments

There are two religions in Italy. Can you guess? Yes, the Catholic Church and Ferrari. (Will Buxton couldn’t have said it better in Drive to Survive.) For Italians, Ferrari it's more than a F1… | Silvia Schweiger | 17 comments

My most-viewed LinkedIn post in 2025 (so far): - 2.5M impressions - 200K+ views - Reposted by LinkedIn News When I started posting, I had one goal:  Make motorsport sponsorship a legit marketing… | Silvia Schweiger | 39 comments

Motorsport marketing advisor: strategy, negotiation, ROI | Silvia Schweiger posted on the topic | LinkedIn

F1 hits record growth, becomes more diverse and digital | Silvia Schweiger posted on the topic | LinkedIn

F1's Motorsport Valley: UK's dominance in F1 engineering | Silvia Schweiger posted on the topic | LinkedIn

My face when I realised I’m a LinkedIn Top Voice. (Yes… on a Saturday, while watching F1!) I was working when my friend Ali Farha broke the news to me. I couldn’t believe it. Honestly, I’m so, so… | Silvia Schweiger | 208 comments

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