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Prime Day
Everyday Essentials
Up to 30% off Amazon Brands
Prime Day starts 23 June at midnight

Prime Day FAQ

>>1) What is Prime Day? Prime Day is Amazon's deal event exclusively for Prime members, featuring personalised deals and products from top brands. The event is back from 23rd-26th June 2026. The event first came to life for customers on 15th July 2015, as a way to celebrate Prime members on Amazon's 20th birthday.

>>2) How can I prepare to find deals on Prime Day? Join Amazon Prime to participate in Prime Day. Some additional ways Prime members can prepare and make the most out of Prime Day include: checking out our current Prime member deals to get exclusive discounts on thousands of items, creating a Wish List, and setting up deal notifications that are tailored to you through the Amazon App.

>>3) What is included with Amazon Prime? Prime members can access all the Prime Day deals, as well as exclusive benefits such as Prime Video, Prime Delivery, Amazon Music, and more.