Experience
Food and Beverage
We’ve cooked up a culinary adventure that goes beyond just epic tunes! Our Food Lineup is a flavor-packed journey, blending new culinary sensations with tried-and-true classics that'll turn your taste buds into the ultimate party animals.
We have a deep-rooted commitment to local vendors who bring their A-game to supply the most amazing bites and sips exclusively for our Summerfest guests. The countdown is on, so it’s time to kick your appetite in gear.
Experiences
Dive into a world of unique experiences that cater to every taste. Immerse yourself in the vibrant areas around the grounds or find a cozy spot along the lakefront, where you can relax and soak in the lively atmosphere. The kids are in for a treat too, with engaging activities and interactive performances that will keep them entertained throughout the day.
THE Callin' Milwaukee TAilgate
We’re kicking off both shows with The Callin’ Milwaukee Tailgate Pre-Party exclusively for Garth Brooks ticket holders. Starting at 4PM each night, Garth ticket holders are invited to a country-themed party filled with live bands, music with country DJ BG GOOD, cold drinks, food, photo ops, shopping, and more. During the tailgate, attendees will also have the opportunity to be among the first to shop Garth Brooks and Summerfest 2026 merchandise.
Make your plans now and arrive early to experience every moment leading up to Garth’s Milwaukee return.
Live Music: The Lasso Lounge, presented by Kunes will serve as one of several tailgate hangouts with live music and specialty cocktails, making it the best place to sing along to country tunes from local bands.
Festival Favorites Food and Drink: Fans can enjoy a wide variety of festival favorites.
Custom Cocktails: Raise a glass and toast to the night with custom cocktails.
Shopping – Garth Gear and More: Official Garth Brooks merchandise items, including one-of-a-kind items for the Milwaukee show, will be available during the tailgate, in addition to Summerfest 2026 merch—tees, hats, hoodies, and much more.Plus, check out custom, one-of-a-kind items from local vendors.
THE HONKY TONK VIP EXPERIENCE
For ticket holders looking to elevate their Callin’ Milwaukee Tailgate Pre-Party experience, Summerfest is offering the Honky Tonk VIP Experience from 4pm – 7pm at the Briggs & Stratton Big Backyard VIP Deck. Tickets include:
Grab your concert crew and get access to the Briggs & Stratton Big Backyard VIP Deck from
4:00 PM -7:00 PM to kick off the evening in true honky-tonk style.
Exclusively for Garth Brooks ticket holders! VIP perks include:
- All-inclusive food & drink (cocktails, beer, wine, soft drinks, and water)
- Dedicated VIP entrance
- Access to a private VIP Deck and bathrooms
The Honky Tonk VIP Experience is a separate add-on ticket. A valid Garth Brooks ticket for the same night as the purchased upgrade is required for entry.
Activities
Get ready for a music festival that hits on all the right notes, both on and off the stage! We offer some down-to-earth fun for all you festival-goers from games and friendly competitions happening at the Gruber Law Offices SportsZone to our Skyglider for some breathtaking views of the festival, downtown Milwaukee and Lake Michigan.
Special Events
Summerfest is turning up the heat with a lineup of special events that will light up the sky, just like the Big Bang Fireworks on opening night.
Enjoy a varitety of special events throughout the fesival including Latin Music Day, the BIG WIN during Fan Appreciation Day presented by Potawatomi Casino | Hotel, and more.
brand activations
Dive into a world of product sampling and brand activations as our brand partners roll out the red carpet of experiences just for you! Engage with brand activations that bring their stories to life – from immersive installations to interactive displays, there's something for every curious soul.
So, come on down, be part of the excitement, and let the festival become your playground for exploring, sampling, and activating all your senses.
Shopping
Summerfest offers fest-goers a unique shopping experience, featuring nearly 100 vendors showcasing items ranging from clothing and accessories to jewelry, original artwork, décor and even interactive experiences such as face painting, caricature art, henna, tie dye, and much more!
Shopping areas include the South Market, the Artisan Makers Market, and the Shop Local Market. Additional vendors are scattered throughout the festival grounds, including along the lake walk.
