Image

For makers of products & seekers of meaning →

A new editorial platform that documents meaning in the world of design.

The power of beauty in communicating complex ideas

Can we defend pursuing beauty when communicating science or innovation?

photo of Earth from the distance showing part of the moon closer

Why AI is exposing design’s craft crisis

AI didn’t create the craft crisis in design — it exposed the technical literacy gap that’s been eroding strategic influence for over a decade.

Drawing of a monkey
Image

It’s time for design to think less and feel more →

By embracing sensitivity over logic, designers can learn from old masters and create new solutions that reconnect to us being humans.

Syntax: defining core concepts shaping our designed world

photo of a hand with sensors

Taste →

“On subjectivity, gatekeeping, and the risk of undefined words.”

abstract sculpture

Craft →

“On dedication and love for the invisible work.”

closed-in photo of a drill making a hole

Process →

“On building trust, not checklists.”

maya lin artwork made of a pile bricks aligned

Consistency →

“On compounding patterns and the art of divergence.”

Can a bridge be unethical?

Designs have ethical consequences, but ethics are not always part of the design process.

Image

The vanishing designer

The rise of customer-obsession mantra and data-driven culture cultivated a generation of designers who only take risk-free and success-guaranteed steps towards the inevitable local maxima of design monotony. Where do we go from here?

Designer sitting in front of a computer but their face is glitchy and you can't see their identity

For makers of
products & seekers
of meaning.

For makers of products & seekers of meaning.

Documenting the world of design through the lens of curiosity and awe.

Stories on past, present, and future

poetry written with geometric shapes

Beyond form and function: Design is poetry →

“Elevating designs above just form and function.”

genderless written with different fonts

Genderless design is a myth →

“How to deconstruct the gender binary in design and make space for genderfluidity”

Sebastião Rodrigues wearing thick glasses

Portugal by Sebastião Rodrigues’ pencil →

“Among the many historical readings that can be made of graphic design in Portugal, one of them will undoubtedly be based on the personal journey of Sebastião Rodrigues....”

photo of old phone numerical keyboard

A brief history of the numeric keypad →

“There’s no logical reason why telephones and calculators use different numeric keypads. So why do we still follow the same convention?...”