Erling Haaland was the star of Norway’s World Cup soccer team. He returned to Norway carrying the Whiskey Raccoon he picked up in Dallas during his visit to Wild Bill’s Western Store. Like Freddy, Haaland is helping us see ourselves as others see us — with renewed appreciation. Now that Halland has returned home, I have imbibed Aakash Gupta’s mareketing retrospective on X: Nike pays Erling Haaland roughly $20 million »
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