SERFF MODERNIZATION PROJECT UNDERWAY

The SERFF Modernization project is a multi-year initiative aimed at transitioning the System for Electronic Rate and Form Filing (SERFF) to a modern technology platform. This project includes the development of new and significantly improved features to enhance user experience and efficiency. By leveraging the latest technologies, the modernization effort seeks to streamline processes, reduce operational costs, and provide a more intuitive interface for users. This will ultimately lead to faster and more accurate filings, benefiting both regulators and the insurance industry.

Click for more information about the project.

PRL UPDATE

The PRL application shown in the Resources section on the right is being decommissioned and will no longer be available after June 30, 2026. Users are encouraged to begin planning accordingly and to retrieve any necessary information currently stored in the application prior to this date. If you have any questions or require assistance, please contact help@naic.org.

ABOUT THE SYSTEMS FOR ELECTRONIC RATES & FORMS FILING (SERFF)

SERFF represents the state-of-the art for insurers and regulators seeking efficient operations. The form submittal, document management and review access provided by the platform accelerates the pace of market-entry for new and renewing products, while ensuring compliance with consumer protection requirements.

For information on how SERFF is governed as a product of the NAIC, visit the Speed to Market Working Group in Committees.

 

SERFF Resources for Regulators

• Tutorials & Training
• Speed to Market Working Group
• Operational Efficiences (EX) Subgroup
• Speed to Market Filing Suggestion Form
• State Data Retention Hard Card

 

SERFF Resources for Industry

• New Users: Get Started
• Tutorials & Training
• Data Hosting
• State Data Retention