The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.
The CMS migration helped unify TIME’s fragmented content data after years of platform transitions under multiple owners. This enabled TIME to launch its own AI search product and convert archival content into AI-friendly “markdown” pages.
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art.
Last week, Adobe Advertising announced the general release of its own Custom Algorithms product, which is “a huge departure from the TubeMogul days,” Erwin Castellanos, GM of Adobe Advertising, tells AdExchanger.
This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.
Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.
You wouldn’t accept paying for a Big Mac and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Reckitt’s Sameer Amin, on this week’s episode of AdExchanger Talks recorded live in Cannes.
Can Content Drive Performance?
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.
