As The New York Times reaches more people in more ways, we can bring advertisers closer to those audiences, in the moments that matter.
Powered by personality-driven voices, curated collections, rich video and a seamless app experience, New York Times Cooking has cultivated a cult following—and the highest reach among paid recipe publishers.
Over 92M users visited New York Times Cooking in 2025, including 7.2M subscribers.¹
On any given day, tens of millions of people are playing one or more of our games. It's not just engagement, it's a ritual.
Roughly 50 Wordle scores are shared every second.²
The independent, rigorously tested, product recommendation service from The Times helping readers make quick and confident buying decisions.
Last year, Wirecutter drove over $1B in gross merchandise value.³
With 550 journalists covering nearly every major sport around the world, The Athletic delivers powerful stories and smart analysis that bring fans closer to the heart of the game.
As of Q1 2026, The Athletic publishes 11 newsletters reaching more than 10M subscribers.⁴
T Brand, the content studio within New York Times Advertising, is our creative center of excellence that creates compelling stories that resonate with a global audience.
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A premium editorial environment with proprietary native ad formats that drive impact.
Our most iconic product, the newspaper, where brands come to make a statement on a global stage.
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2. Source: NYT Internal Metrics, 2025. These metrics are calculated using internal company data and methodologies that would not align with syndicated/3rd party data providers like Comscore or Ipsos.
3. Source: NYT Internal Metrics, 2025. These metrics are calculated using internal company data and methodologies that would not align with syndicated/3rd party data providers like Comscore or Ipsos.
4. Source: NYT Internal Metrics, 2025/Q1 2026. These metrics are calculated using internal company data and methodologies that would not align with syndicated/3rd party data providers like Comscore or Ipsos.
