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Cass R. Sunstein

Richard H. Thaler

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler (Author), Cass R. Sunstein (Author) Format: Paperback

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Now available: Nudge: The Final Edition

The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow

Named a Best Book of the Year by TheEconomist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

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Print length

312 pages
Language

English
Publisher

Penguin Books
Publication date

February 24, 2009
Dimensions

5.4 x 0.8 x 8.44 inches
ISBN-10

9780143115267
ISBN-13

978-0143115267

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From the Publisher

	NUDGE: THE FINAL EDITION

Customer Reviews	4,425
Price	$10.81

Editorial Reviews

Review

One of The Strategist’ s “13 Best Personal Finance Books, According to Money Experts”

“One of the few books . . . that fundamentally changed the way I think about the world.” —Steven D. Levitt, coauthor of Freakonomics

“Engaging and insightful . . . The conceptual argument is powerful, and most of the authors’ suggestions are common sense at its best. . . . For that we should all applaud loudly.” —The New York Times Book Review

“An essential read . . . The book isn’t only humorous, it’s loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.” —The Boston Globe

“This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.” —Michael Lewis, author of Moneyball and Liar’s Poker

“This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.” —Daniel Kahneman, Nobel Prize–winning author of Thinking, Fast and Slow

“Utterly brilliant . . . Nudge won’t nudge you—it will knock you off your feet.” —Daniel Gilbert, author of Stumbling on Happiness

“Nudge is as important a book as any I’ve read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you’re not interested in any of these topics, you can read something else.” —Barry Schwartz, The American Prospect

“Engaging, informative, and thoroughly delightful.” —Don Norman, author of The Design of Everyday Things and The Design of Future Things

“A wonderful book: more fun than any important book has a right to be—and yet it is truly both.” —Roger Lowenstein, author of When Genius Failed

“Save the planet, save yourself. Do-gooders, policymakers, this one’s for you.” —Newsweek

“Great fun to read . . . Sunstein and Thaler are very persuasive.” —Slate

“Nudge helps us understand our weaknesses, and suggests savvy ways to counter them.” —The New York Observer

“Always stimulating . . . An entertaining book that also deeply informs.” —Barron’s

“Entertaining, engaging, and well written . . . Highly recommended.” —Choice

“This Poor Richard’s Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th-century predecessor.” —Law and Politics Book Review

“There are superb insights in Nudge.” —Financial Times

About the Author

Richard H. Thaler was awarded the 2017 Nobel Prize in Economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and in 2015 was the president of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.

Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government, Wiser: Getting Beyond Groupthink to Make Groups Smarter, The World According to Star Wars, and Impeachment: A Citizen's Guide. He is the recipient of the 2018 Holberg Prize, awarded annually to a scholar who has made outstanding contributions to research in the arts, humanities, the social sciences, law, or theology.

ASIN ‏ : ‎ 014311526X
Publisher ‏ : ‎ Penguin Books
Publication date ‏ : ‎ February 24, 2009
Edition ‏ : ‎ Revised & Expanded
Language ‏ : ‎ English
Print length ‏ : ‎ 312 pages
ISBN-10 ‏ : ‎ 9780143115267
ISBN-13 ‏ : ‎ 978-0143115267
Item Weight ‏ : ‎ 10.4 ounces
Dimensions ‏ : ‎ 5.4 x 0.8 x 8.44 inches
Best Sellers Rank: #69,738 in Books (See Top 100 in Books)
- #48 in Sociology of Social Theory
- #284 in Business Decision Making
- #293 in Decision-Making & Problem Solving
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Cass R. Sunstein
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Richard H. Thaler
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Richard H. Thaler is the Charles R. Walgreen Distinguished Service Professor of Economics and Behavioral Science at the University of Chicago's Graduate School of Business where he director of the Center for Decision Research. He is also a Research Associate at the National Bureau of Economic Research where he co-directs the behavioral economics project. Professor Thaler's research lies in the gap between psychology and economics. He is considered a pioneer in the fields of behavioral economics and finance. He is the author of numerous articles and the books Misbehaving: The Making of Behavioral Economics; Nudge: Improving Decisions about Health, Wealth and Happiness (with Cass Sunstein), The Winner's Curse, and Quasi Rational Economics and was the editor of the collections: Advances in Behavioral Finance, Volumes 1 and 2. He also wrote a series of articles in the Journal of Economics Perspectives called: "Anomalies". He is one of the rotating team of economists who write the Economic View column in the Sunday New York Times.
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Cass R. Sunstein
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Full content visible, double tap to read brief content.
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government and Wiser: Getting Beyond Groupthink to Make Groups Smarter.
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Customers say

Customers find this book to be an excellent treatise that is well researched and excellently written. They appreciate its practical examples and thought-provoking approach, particularly its interesting way of looking at the world. The concept is well presented, with one customer noting how each chapter focuses on a different idea, and customers value its relevance to behavioral economics and its applicability to real-world problems.

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270 customers mention content, 242 positive, 28 negative

Customers find the book informative and well-researched, describing it as an excellent treatise and must-read introduction to the subject.

Great book that may perhaps give a middle way between the left and right political ways of thinking. Great examples that make the reader think.Read more

This is a good read! I now find myself thinking of nudges for a number of less than perfect situations....Read more

...Overall, this is an excellent book though it would have been better to have ended in the Health applications with the section on "How to Increase...Read more

Great read, with plenty of thought provoking ideas to improve decision making without removing choices....Read more

48 customers mention practicality, 47 positive, 1 negative

Customers find the book practical, appreciating its useful ideas and good examples, with one customer highlighting its immense tools for people and organizations.

...It's useful and practical for everyone.Read more

Not a theoretical book about behavioral economics but rather practical with a lot of interesting and inspiring examples that help reader to rethink...Read more

Very interesting and useful book!Read more

Plenty of thought-provoking and practical ideas about how we do things, how we get people to do things, and why we are the we are.Read more

46 customers mention thought-provoking, 37 positive, 9 negative

Customers find the book thought-provoking, introducing an interesting approach to thinking and good psychology. One customer specifically mentions how it helps understand motivation.

...It is all about "choice architecture" and "libertarian paternalism", all presented with examples that help people to make better choices without...Read more

...I found it very informative and enlightening.Read more

Plenty of thought-provoking and practical ideas about how we do things, how we get people to do things, and why we are the we are.Read more

A smart and tender way to look at mankind....Read more

38 customers mention readability, 31 positive, 7 negative

Customers find the book easy to read and understand, with one customer noting that it can be read in sections.

...role of the decision architects in health, wealth and happiness...Easy to read and very well written with a lot of examples and practical content.Read more

This is an easy read with valuable lessons for young leaders who are trying to implement change with resistant staff, team members, or entire...Read more

Excellent book with clear and practical examples and insight into how people operate.Read more

Basically a classic at this point. Easy to read examples that illustrate the concept persuasively.Read more

34 customers mention interestingness, 26 positive, 8 negative

Customers find the book fascinating and engaging, describing it as an interesting way to look at the world.

...book about behavioral economics but rather practical with a lot of interesting and inspiring examples that help reader to rethink how people’s...Read more

...and when to imply these principles is described and spelled out in an engaging and relevant manner.Read more

A really interesting way to look at the world I highly recommend this bookRead more

Boring and I found I easily put it down. More an academic white paper than anything else. Sold for Sociology majorsRead more

26 customers mention concept, 24 positive, 2 negative

Customers appreciate the well-presented ideas in the book, particularly how it walks readers through the architectures of choice, with one customer noting that each chapter focuses on a different concept.

This seemed like a great concept. A discussion on helping people improve decisions....Read more

Good ideas and suggestion, I lost interest pretty quick though.Read more

It was an interesting, well presented idea....Read more

Great ideas on how we can change the world one person and one action at a time. Can we afford not to?Read more

25 customers mention relevance, 25 positive, 0 negative

Customers find the book highly relevant, with multiple reviews highlighting its importance in behavioral economics and its applicability to real-world problems. One customer specifically mentions its usefulness for public policy, while another notes how it applies economic concepts to life.

...books cover a lot of the same topics and are more interesting and applicable.Read more

This is one of the best books on Public Policy....Read more

This book about human perception is so new and relevant, and very exciting....Read more

"Nudge", a behavioral economics book, is very good at giving a reader perhaps a peak into President Obama's mind as he attempts to tackle some...Read more

19 customers mention writing style, 14 positive, 5 negative

Customers praise the writing style of the book, with one customer noting it is excellently written and another highlighting that it is written by two highly respected authors.

...The book is well written and the authors are methodical in both laying out their case and pointing out its potential flaws....Read more

...It should be required reading for all college seniors. Extremely well written & makes economics understandable to Humans.Read more

...The book is also poorly written....Read more

...architects in health, wealth and happiness...Easy to read and very well written with a lot of examples and practical content.Read more

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