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  • The Shame Machine: Who Profits in the New Age of Humiliation

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The Shame Machine: Who Profits in the New Age of Humiliation

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NEW YORK TIMES EDITORS’ CHOICE • A clear-eyed warning about the increasingly destructive influence of America’s “shame industrial complex” in the age of social media and hyperpartisan politics—from the New York Times bestselling author of Weapons of Math Destruction

“O’Neil reminds us that we must resist the urge to judge, belittle, and oversimplify, and instead allow always for complexity and lead always with empathy.”—Dave Eggers, author of The Every

ONE OF THE BEST BOOKS OF THE YEAR: The Times (UK)

Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy O’Neil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponized—used as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy?
 
O’Neil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platforms—all of which profit from “punching down” on the vulnerable. Woven throughout
The Shame Machine is the story of O’Neil’s own struggle with body image and her recent weight-loss surgery, which awakened her to the systematic shaming of fat people seeking medical care.

With clarity and nuance, O’Neil dissects the relationship between shame and power. Whom does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when
should someone be “canceled”? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?
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From the Publisher

Ruha Benjamin says O’Neil reverse engineers the shame machine, inciting a cultural reckoning.

Dave Eggers says “O’Neil reminds us that we must resist the urge to judge”

SHAME MACHINE: any system that exploits shame for profit

Michael Lynch says “A fascinating, important book… that gives us hope”

Editorial Reviews

Review

“Although [The Shame Machine] contains its fair share of pseudoscience-debunking, including an admirably lucid explanation of how diet programs massage statistics to artificially bolster their success rates, it is largely a work of social criticism . . . [that] keeps the human costs of the titular shame machine in clear view. . . . Frequently moving.”—The New Yorker

“A data-driven, anecdote-fueled narrative of the multitude of human experiences that are targets for ridicule and others’ reward. [O’Neil] vividly portrays the indignities of poverty, addiction, aging, dementia and other conditions we all may face but hope to avoid, and she shows how the pain experienced by people with these afflictions can be used for others’ financial and social profits.”
The Washington Post

“As O’Neil argues, shame is a valuable lens through which to view our own actions and the systems we live under. Considering whether we are punching down on the vulnerable or up against an unfeeling industrial complex dressed up in fluffy corporate PR is a first step towards a healthier sort of shame.”
—Financial Times

“I am struck by how very
American shame seems when examined in relief, invoking as it does notions of agency, willpower and sacrifice. O’Neil carefully dismantles how we abdicate our social responsibility for caring for the vulnerable when we indulge in the notion that poverty and drug addiction result from a failure to self-actualize.”—The New York Times Book Review

“An engaging read . . . [O’Neil] lays out the ways in which shame drives problems such as obesity, drug addiction, poverty and political divides. She discusses how social media thrives on and is designed to encourage humiliation, and unpicks the many fallacies in how we think about shame.”
—The New Statesman

“O’Neil . . . encourage[s] readers to try to think more deeply not just about what shame
is but what it might be for. . . . A simple rejoinder to our digital phantasmagoria.”—Jennifer Szalai, The New York Times

“What is the relationship between shame and power—and is shame being weaponised? Smart thinker Cathy O’Neil tackles the question in this book, exploring whether public shaming is becoming dangerous.”
Evening Standard

“Cathy O’Neil’s fascinating, important, and insightful book is a hard look in the mirror, but one that also gives us hope that we can marshal shame into a force for social reform and not just social punishment.”
—Michael Patrick Lynch, author of Know-It-All Society

“. . . not all shame is bad, O’Neil contends—used correctly it can be a powerful tool to fight injustice.”
—Nicole Aschoff, author of The New Prophets of Capital

The Shame Machine is an intimate and unflinching account of the many ways that shame is produced, weaponized, and turned into profit by industries that can grow big only when we feel small.”—Ruha Benjamin, author of Race After Technology

About the Author

Cathy O’Neil is the author of the bestselling Weapons of Math Destruction, which won the Euler Book Prize and was longlisted for the National Book Award. She received her PhD in mathematics from Harvard and has worked in finance, tech, and academia. She launched the Lede Program for data journalism at Columbia University and recently founded ORCAA, an algorithmic auditing company. O’Neil is a regular contributor to Bloomberg Opinion.

Product details

  • Publisher ‏ : ‎ Crown
  • Publication date ‏ : ‎ March 22, 2022
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1984825453
  • ISBN-13 ‏ : ‎ 978-1984825452
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.75 x 0.96 x 8.55 inches
  • Best Sellers Rank: #1,584,035 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.1 out of 5 stars (118)

About the author

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Cathy O'Neil
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I am a mathematician turned quant turned algorithmic auditor living in Cambridge, MA.

Customer reviews

4.1 out of 5 stars
118 global ratings

Top reviews from the United States

  • 5 out of 5 stars
    A lightbulb moment of a book
    Reviewed in the United States on August 4, 2023
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    Clever, compassionate, extremely well researched, this book pulled together a lot of disparate thoughts I'd had jumbling around after a decade on the internet, watching one tire fire after another burn. It clarified things for me, ranging broadly through the emotional reality of shame, the distorted thinking it produces, and the ways it can be weaponized for good or evil. Despite being really fact-dense it's a quick and personable read. I tore through it in a day, but will be coming back to dissect it with a highlighter later. This one's definitely earned a place of honor on my How I Understand the World shelf.

    3 people found this helpful
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  • 2 out of 5 stars
    Rant without any real solutions
    Reviewed in the United States on May 28, 2023
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    I was really hoping to love this book and it was disappointing because it's essentially preaching to the choir without giving any real solutions or hope. However, if you're new to the fact of how systemic oppression creates shame then perhaps this book would be great. If you're looking to know what to actually do about shame both within yourself and in our systems, it doesn't cover that. It felt like a great rant, which I love a good rant with a friend over a glass of wine. But it's not really informative as far as proposed solutions.

    6 people found this helpful
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  • 5 out of 5 stars
    A riveting book! Highly recommended
    Reviewed in the United States on April 5, 2022
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    This book struck a deep chord. Simultaneously, I found ways to connect with the stories and found revelatory how the machinations of shame operate both on a societal and personal frame. A quick and easy read that left me constantly revisiting the ideas and themes long after I finished the book. I highly recommend!!

    11 people found this helpful
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  • 5 out of 5 stars
    Everyone should read this book!
    Reviewed in the United States on April 8, 2022
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    Once again Cathy O'Neil furthers an important conversation about fairness and equity in the world of algorithms. Cathy is a national treasure, and her work in this area is a crucial voice as legislators and regulators are wrestling with how to balance the astonishing benefits of data analytics with security, privacy and fairness concerns.

    5 people found this helpful
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  • 5 out of 5 stars
    Great book to see ouselve
    Reviewed in the United States on May 14, 2022
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    This book sheds light on how companies and people shame us into thinking we need to buy this or that to be better, while random people make us feel inferior because we don’t live up to their standards. We need to wake up and realize we are being played

    5 people found this helpful
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  • 3 out of 5 stars
    But our biggest problem is shamelessness of a large swath of population, using it to gain power!
    Reviewed in the United States on May 7, 2022
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    There is shaming which this book rightly addresses and guards against and there is shamelessness that the book ignores. So it’s not good to shame people, this author says. Our biggest problem in us is shamelessness. People shamelessly spousing views that are knowingly counter factual to win has become a very successful strategy. To me the most dangerous person is one that cannot be shamed into stopping some heinous actions. Yes fat-shaming and such are wrong but you need to counter the shamelessness.

    6 people found this helpful
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  • 1 out of 5 stars
    Jargon-filled shlock
    Reviewed in the United States on May 16, 2022
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    Amazon did a great job in offering & selling me this book, The Shame Machine. It arrived when promised, and I was able to read it fairly quickly.

    However, my opinion of the author & her subject matter is much lower. I got the feeling this author has been breathing her own gas a little too long. This is an andecdote-heavy, opinion piece; not a fact-based scientific study. There is very little factual backup for her conclusions and theories, other than the few anecdotes she discusses in the book. That’s just it: anecdotal evidence of anything really isn’t evidence at all. She uses terms like, “punching up” without explanation, introduction or definition, which she deems a good behavior (like her “shaming of the shamers),” and “punching down,” which she declares bad, prevalent, bullying behavior that an apparently large segment of commercial enterprises are engaged in. She focuses on the weight loss “industry” as the poster child for her theories. This book is just one example of the various “woke” communities trying to convince the public of the validity of their views. Don’t fall for it.

    17 people found this helpful
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  • 5 out of 5 stars
    Readable and interesting
    Reviewed in the United States on May 31, 2022
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    A very readable book about shame. Cathy O'Neil talks about all kind of shaming that is done to us or by us. She tells about the Hopi shame clowns who use shame to bring someone back into the community by showing the bad behavior then offering forgiveness after. She then goes on to talk how shame is used on fat people, addicted people, and those in poverty. She tells how shame is used in politics and on social media.

    She then tells who gets the money through the shaming. She pulls no punches on who is profiting on shame. I was appalled at how it was the business plan for so many corporations who supposedly are "helping" people. She also talks of how the government uses it in the case of poverty. She speaks of how health insurance companies use it for addicts and fat people.

    While most of what she talks of is set in the United States, she does talk about Japan where there are a class of people called hikikomori who are 18-55 who do not leave their homes and/or rooms (most live with their parents.) She describes their parents feeling shame that their children are not living the lives that were expected of them.

    She tells of how shame can be used for good provided a society has the same definition and objectives of the shaming and it is not for an individual group to achieve their goals without winning the same outcome for the rest of society. She tells of #EndSARS in Nigeria as well as the Parkland, FL high school shootings specifically.

    Lastly, she does provide solutions that can be done. She also has shown where shaming has worked in a public forum. Japan has a small town that has helped the hikikomori. She also describes what it was like for her to go through with bariatric surgery and its aftermath. Again giving her experience as what is wrong with this system and what should be done to make it easier and better for others.

    I found this book interesting. It is extremely readable. You do not have to have a college degree to understand what she is saying. If you desire to do more research, her documentation is listed. I'd like to say I was surprised by her findings, but I am not. I was appalled at the woman in Walmart being put all over social media (Read it. Really angered me.) I agree with her last statement. Trust and dignity need to be brought back into our society. I would also say respect and compassion for others could also be added.

    I won this book in a Goodreads Giveaway. This is my fair and honest review.

    5 people found this helpful
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Top reviews from other countries

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  • 1 out of 5 stars
    കെട്ടിക്കിടന്ന പുസ്തകം ആണ് അയച്ചു തന്നത്.
    Reviewed in India on October 3, 2024
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    പഴയ ലുക്ക് ആയിരുന്നു പുസ്തകത്തിന്.

    കെട്ടിക്കിടന്ന പുസ്തകം ആണ് അയച്ചു തന്നത്.
    1 out of 5 stars
    കെട്ടിക്കിടന്ന പുസ്തകം ആണ് അയച്ചു തന്നത്.
    Reviewed in India on October 3, 2024

    പഴയ ലുക്ക് ആയിരുന്നു പുസ്തകത്തിന്.

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    Translated from Malayalam by Amazon
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