*Unchained comes with 48 worksheets, checklists, guides and templates mentioned at the end of each chapter*

Stop Outsourcing Your Power. Start Owning Your Marketing.

If you’re a small business owner tired of chasing trends, wasting money on agencies, and running a marketing machine that feels more chaotic than clear, Unchained is your blueprint for freedom.

Written by Sara Nay, CEO of Duct Tape Marketing and architect of the “Anti-Agency Model,” this book helps you break free from outdated marketing systems and build a lean, scalable framework rooted in strategy, systems, and AI-powered clarity.

Inside Unchained, You’ll Discover:

• How to stop renting your growth from agencies and finally take ownership
• Why “strategy before tactics” is your most profitable shift
• How to apply AI without multiplying chaos
• The real role of a Fractional CMO and how to lead without burning out
• How to train your team, structure your marketing, and track what actually matters

Whether you're a founder, team leader, or reluctant CMO, this book gives you the tools, templates, and mental models to:

• Clarify your message
• Align your team
• Scale sustainably
• Build a marketing engine you actually trust

Who It’s For:

• Small business owners ready to move from reactive to strategic
• Marketing leads and operators tired of disconnected tools
• Entrepreneurs looking to simplify, scale, and reclaim control

You don’t need another guru. You need a system.
This is the one you build and own for good.

Advanced Praise for Unchained

“Sara delivers a must-read for any small business that is ready to take on the future and make an impact.” – Seth Godin, Author, This is Marketing

“I had chills just minutes into reading Unchained. Sara Nay’s raw honesty is a breath of fresh air in a world full of ego-driven business books. She’s seen the marketing horror stories firsthand, and instead of posturing, she offers vulnerability, clarity, and a proven system to help small businesses take back control. It’s rare to see a woman so brilliantly take over her father’s legacy—and even rarer to find a book this good. Grab it.”– Amanda Holmes, author of the new edition of Ultimate Sales Machine

“Sara shows how to ditch bloated agencies and expensive advertising, so you can take control of your marketing and lead from a place of clarity, control, and purpose. Grab your copy before your competitor does!” – David Meerman Scott, author, The New Rules of Marketing and PR

“Sara and her team at Duct Tape Marketing have been invaluable. Their strategy-first approach transformed our marketing and sales effectiveness. The ROI is phenomenal. I’m thrilled she’s captured this process in a book. Don’t miss it!” – Darcy Luoma, Darcy Luoma Coaching & Consulting

“This isn’t just theory, it’s a PROVEN framework, one that I’ve lived, taught, and seen transform businesses. If you want to ditch the agency chaos and build real trust, start here.” – Marcus Sheridan, author of They Ask, You Answer and Endless Customers

“Unchained isn’t just a book, it’s a bold positioning move. Sara Nay doesn’t tinker with the agency model. She calls it out as the enemy and replaces it. Small businesses finally have a system that puts them in the driver’s seat.”– Laura Ries, Author of The Strategic Enemy and co-author of The Fall of Advertising and the Rise of PR, The 22 Immutable Laws of Branding