David Walter Launches Book Data Consulting Service
David Walter, formerly executive director of client services at Circana BookScan, has announced the launch of bookinsights.ai, a new venture to “help publishers more effectively integrate data and insights into their decision making and workflows,” according to a LinkedIn announcement.
Before departing this May, Walter spent a combined 17 years between Circana and its U.K. sister service, Nielsen BookScan, working with more than 200 client publishers. His new company, he said, will assist publishers in “making sense of market data, sharpening how performance is tracked and reported, and identifying where AI tools can do the analytical heavy lifting.”
“There are two things I've consistently heard from publishers over the years—there are unmet data needs beyond what services like BookScan provide; and publishers struggle to find the time and resources to consistently integrate data into their workflows,” Walter told PW. “My aim is to address both those issues in partnership with publishers.”
