Welcome to Frase
The agentic SEO and GEO platform that researches, creates, optimizes, and tracks — so your content ranks on Google and gets cited by AI.
Frase is the content operating system for AI search — an agentic SEO and GEO platform that researches, writes, publishes, monitors, and fixes your content, so your pages rank on Google and get cited by AI.
Most tools do one job, then hand the rest back to you. Frase is built the other way around. It learns how your brand sounds, then runs the whole loop end to end. Frase does the work. The call is always yours.
Whether you're a solo marketer, an in-house content team, or an agency running this same loop across a roster of clients, Frase connects strategy and execution into one workflow — so you spend less time figuring out what to do and more time shipping work that performs.
What Frase Does
Frase carries your brand and competitor context through every stage of a repeatable loop, all in one place. Each page you publish sharpens the next one.
Here's the cycle:
Listen
Frase Answers captures the real questions your visitors ask on your own site. The loop starts from first-party demand — those questions tell Frase exactly what's worth creating next.
Create
Go from research to brief to finished article. Frase digs through your market — search trends, competitors, content gaps — then drafts the piece and its images, with real-time SEO and GEO scoring as you go.
Want to write it yourself? Frase handles the research and brief and gets out of your way. You can also import and improve content that already exists.
Monitor
Frase tracks how you rank on Google and where AI engines cite you, with AI Visibility across ChatGPT, Perplexity, Gemini, and Google AI. You see a problem before it costs you — and before your client tells you.
Fix
Content Guard catches a page losing rank or traffic, drafts the revision, and sets it in front of you ready to read. Approve it and Frase republishes to your CMS.
A sharper page feeds the next round of research — and the loop comes around again.
This isn't a linear checklist — it's a connected system. You can jump in at any stage, and Frase will meet you there. Human review is the default at every step: Frase proposes, you decide.
What's New About Search (And Why It Matters)
If you've been doing SEO for a while, you already know the landscape has shifted. If you're newer to it, here's the context that shapes how Frase is built:
More than 50% of Google searches now end without a click on a blue link. When an AI Overview appears, that number climbs above 80%. At the same time, AI platforms like ChatGPT, Perplexity, and Claude are becoming discovery engines in their own right — and the traffic they send converts at dramatically higher rates than traditional search clicks, because visitors arrive already knowing who you are.
You can rank #1 and still watch AI hand the answer to someone else. So content now has to perform on two surfaces: traditional search and AI.
Ranking on Google still matters — a lot. But getting cited by AI systems is becoming just as important, and the signals they respond to are different. Frase is built to optimize for both at once, and to keep watching after you publish.
How to Use These Docs
The help center is organized around how you actually work — not a list of every feature.
Get Started — Orientation and setup. Start here if you're new.
Core Workflows — Goal-first guides that show you how Frase's features work together to achieve a specific outcome. If you arrived with a question like "how do I rank higher" or "how do I get cited by ChatGPT," this is where to go.
Feature Reference — Detailed documentation for individual features. Use this when you need to go deeper on something specific, or when the Frase Agent points you here.
Not sure where to start? Ask the Frase Agent directly in the app. Describe your goal in plain language and it'll point you in the right direction — or just handle it for you.
A Few Things Worth Knowing Upfront
The Frase Agent can run most of the loop for you. Almost every workflow in Frase can be started through a conversation with the Agent. If you're ever unsure what to do next, just ask it.
Set up your site first. The more context Frase has about your brand, competitors, and existing content, the more useful every stage of the loop gets. Connecting your site and your Google Search Console account early makes a real difference. → See: Connect Your Site and Brand
SEO and GEO aren't competing priorities. A piece of content that ranks well on Google and gets cited by AI isn't two different pieces — it's one well-structured, well-researched, authoritative article. Frase's scoring helps you clear both bars at once.
You stay in control. Frase proposes the fix and waits for your yes. Want the small, repetitive fixes to ship on their own? They will — the day you flip that switch, and not before.
Need help? Reach us at support@frase.io.
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