Palmata
What changed
A buyer used to open Google, scan ten links, and pick one. Now they ask ChatGPT a question and get back a single answer with a recommendation already baked in. They act on it.
If your brand is in that answer, you’re in the running. If it isn’t, the buyer never learns you exist. There’s no second page to scroll to.
Search was about where you ranked on a list. This is about what the answer engine says when someone asks about your category. That answer is being assembled right now from sources you’ve never audited, in conversations you were never part of.
Palmata shows you what the answer engine says about your brand, why it says it, and what to change.
What Palmata does
Most tools watch. They run a fixed list of questions and count how often your name comes up. Palmata digs. We research your business first — how and where you compete, who your buyers are, and how your customers and prospects talk about your products. Then we use that to prompt answer engines the way those buyers actually would, and capture the situations that expose your opportunities and show how you and your competitors tend to come up. The focus is on existing content: the cases where you’re already showing up and have a clear shot at steering the narrative. Each report ends with a set of actions, every one tested against your own audit before you see it.
The result is a report: one read on how the answer engine sees a single brand across the topics its buyers care about. Run a fresh one whenever you want a new look, and compare it against the last.
The five views
A report has five views. Each answers one question. They run in the order you’d work through the problem, so start at the top.
| View | The question it answers |
|---|---|
| Brand Perception | How am I doing, in three numbers? |
| Topics | Which topics am I winning, and which am I losing? |
| Sources | What’s shaping what the answer engine says? |
| Actions | What do I do about it? |
| Strategic Analysis | How do I explain this to my team? |
Under any topic or action sits the evidence: the exact buyer question, the full answer, and the sources behind it. That’s the prompt detail page, where you read what the answer engine actually said.
Where to start
If you’re new, read in order:
- Getting started — run your first audit and follow it while it builds.
- Concepts — the three things we measure, the four signal states, and why we research your market before we ask a single question. Read this one even if you skip the rest. The numbers don’t mean much until you have it.
- The five views above, one page each.
- Filtering and the FAQ when you want to slice the data or have a specific question.
Beyond reading a single report, the Reference section covers managing reports — rerunning, scheduling, and comparing runs — simulations, and connecting Palmata to your AI assistant. Account & Organization and Billing & Credits cover your team and your plan.
