Local media sales has entered a new era. Advertisers no longer need a salesperson to launch a marketing campaign, buy digital ads or build an online presence, giving them more choices—and less patience for generic sales pitches—than ever before. According to Dream Local Digital founder and E&P “Ad Sales Life” columnist Shannon Kinney, the sales professionals who thrive won’t be those with the best rate cards or biggest audiences. They’ll be the ones who consistently deliver ideas, insights and strategic value, positioning themselves as trusted advisors rather than order takers.
Jacqueline Smith alleges the government violated her First Amendment rights when she was dismissed in April.
News organizations have spent years debating whether artificial intelligence will replace journalists, whether social media is helping or hurting democracy, and whether younger audiences still value news. But according to Nebraska Public Media Chief Innovation Officer Chad Davis, those may no longer be the most important questions. During a recent episode of E&P Reports, Davis argued that journalism’s greatest challenge is understanding how audience behavior is changing in a world increasingly shaped by gaming, creator-driven platforms, conversational media and AI. His message: The future of journalism may depend less on protecting old models and more on adapting to entirely new ways people consume information, build habits and engage with media.
D-R Media and Investments of Venice, Florida, has selected SCS’s Community Advertising System to update and enhance its advertising and production workflows. By implementing CAS, D-R Media will benefit from a unified, organization-wide solution that supports display, classified and digital advertising operations, as well as invoicing, accounts receivable and customer account management.
As rising production costs and shrinking press runs continue to challenge newspapers in smaller markets, publishers are searching for new ways to keep print profitable. During a recent E&P sponsored webinar, CherryRoad Media shared how a distributed digital printing model is helping smaller newspapers reduce costs, improve margins and position print for a more sustainable future.
