AITO: The Association of Independent Tour Operators
FIND YOUR AITO ASSURED HOLIDAY

Why Book With an AITO Member?

  • AITO ensures that all specialist members are professional, so you don't have to do the research.
  • All package holidays sold by AITO members have financial protection, allowing you to travel with full confidence.
  • AITO members promote an ethical and sustainable approach to travel, to help maintain their travel destinations.
  • All AITO members sign up to our Quality Charter, ensuring high standards of practice.

Featured Holidays

Cruising the Coast of Montenegro
Discover Montenegro aboard a traditional wooden gulet

Join this expert-led tour of Montenegro max 14 guests

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Exploring Crete
Exploring Crete

A spectacular expert-led tour of the legendary island of Crete

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A Gastronomic Gulet Cruise
Join this Gastronomic Gulet Cruise in Turkey!

Explore Turkey's turquoise coast & discover its fantastic cuisine

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A Gastronomic Tour of Sicily
A Gastronomic tour of Sicily. Discover its fabulous cuisine.

Join this fabulous expert-led culinary & cultural tour of Sicily.

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Sri Lankan Family Adventure
Sri Lankan Family Adventure

Bespoke Immersive holidays in Sri Lanka from ETG

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Catalonia: The Southern Hills
NEW walking holiday in the southern hills of quiet Catalonia

Hike from Falset to the Ebro river and Els Ports mountains

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Special Offers

Fairmont La Hacienda
Winter Getaway Sotogrande

https://www.agolfingexperience.co.uk/hotel/fairmont-la-hacienda-c

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Aphrodite Hills Resort
Winter getaway 2026 Cyprus

https://www.agolfingexperience.co.uk/hotel/aphrodite-hills-resort

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Late Availability Offers
From Šibenik to Zadar
Expert-led gulet cruise in Croatia

Join this tour with award-winning Peter Sommer Travels

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AITO
Sign up to our AITO Newsletter

Get the latest offers in your inbox each month

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AITO
How was your holiday?

Travelled with an AITO member? Leave a review.

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Holiday Reviews

Fleewinter by Joe, 16 Jul 2026
Traveller rating:
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Really helpful, patient and knowledgeable. Provided lots of support. Organization was perfect. read more

Exploring Hadrian's Wall by B. McNulty, 17 Jul 2026
Traveller rating:
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Such a wonderful tour! We recommend it with the greatest enthusiasm. The tour is very well organized and planned; the historian ... read more

Tailor-made Zambia Safari by Traveller, 15 Jul 2026
Traveller rating:
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We had a wonderful time staying in three very small, remote camps. We had some excellent sightings and thoroughly enjoyed ... read more

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AITO Blog
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The Difference Between Tour Operators & Travel Agents

Quite a common question for anyone not working in the travel industry is about the difference between a tour ...

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Where's Zugspitze?

A lesser-known mountain adventure is the subject of Ramble Worldwide's latest blog post as they take us on ...

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Discover India's Forgotten Corner

Rajasthan and Kerala tend to monopolise the attention of most first-time travellers to India – and with good ...

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If You Haven’t Heard of São Tomé and Príncipe, It’s About Time

The team at Archipelago Choice take you through the deep, rich culture of São Tomé and Príncipe. Just off ...

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Tips for Your First Trip to Vietnam

Are you thinking of going to Vietnam? If so, here are a few top tips, and FAQ's, answered. How do I get a ...

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5 Reasons To Ski in Scandinavia

If you’re still unsure of the recent hype, the team at Scandinavian Travel would like to share their top ...

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