Paradise Biryani charts aggressive expansion as Samara Capital sharpens operations and scales nationwide growth strategy
Backed by Samara Capital, Paradise Biryani is entering a new growth phase, focusing on operational rigour, supply chain control and consistent product quality across locations. With 57 stores currently in operation, the company is targeting 100 outlets over the next three years. Managing director Abhik Mitra outlines how disciplined unit economics, company-owned formats and process standardisation are positioning the legacy brand for scalable, organised-sector expansion in India’s fast-growing biryani market.