Member-only story
Leniolabs Brand and Website Redesign
Redefining our new identity
Three years after redesigning our brand and site, we decided it was time for a change.
Not only the world is moving dramatically fast. The tech industry is rising as our company keeps growing in many different ways, making us consider what needs to stay in place and what needs to change.
Describing ourselves isn't an easy task. Identity is a constant evolution and not an easy question to answer. We know that the way we present our organization today will change sooner or later. Still, the challenge is to choose the right ways to express who we are now in relation to this unpredictable present, keeping our purpose authentic.
The context
Last year (2020), we built a site to attend as sponsors of an event that was going to be virtual for the first time. We wanted to keep close to people while encouraging them to stay home. As a remote company, we imagined our own house, where every room was an invitation for everyone to spend some time with us.
In this house, we found it was easier to express what happens inside our culture by representing and sharing our main topics and activities that take place in our daily time together.
Then it hit us: We were born remote, our strong culture has been a result of the efforts to feel closer in the distance, no matter where we are. This fact has always been a crucial part of our foundation.
So from a solid base of illustrations and animations, we decided to redesign and rethink our main website. We chose to scale the concept of the house to an entire city, where we are part of a wider environment where we all coexist in constant close communication with our surroundings, our colleagues, and our clients.
