Reflecting on Qatar’s Web Summit: A Journey of Discovery
April 10, 2024
Acumen Risk™
Redesign of a Website
Landing Pages for Campaigns
Acumen Risk™ is an international risk management company specializing in man-related risk management platforms with mobile extensions and intelligence services that are complemented and enhanced with state-of-the-art analytics and modeling.
Acumen Risk™ was in the final stage with their new products and were ready to promote it and collect leads. Their website already had a great following and reach, all we needed to do is to create the new design around the possibility to request a demo. We needed a clear call-to-action (CTA) approach that would generate the necessary action. The client’s goal was simple: increase leads and conversions by optimizing the design strategy.
We faced several challenges when redesigning the website. Firstly, we had to research the potential user groups to understand their behaviour and analyse pattern. Based on this information we changed the structure of the content, so we can create more visibility for the products of the company and the CTA’s.
After conducting a thorough analysis, we proposed a comprehensive redesign strategy that included:
Up-to-date design: According to the current design trends, the web layout was redesigned improving the user experience and helping visitors to focus on the products rather than the information about the company.
Clear message: We cleared the message by changing the content structure and highlighting the parts we want users to see first.
CTA strategy: We implemented an effective call-to-action strategy across the website to guide visitors towards the desired action. This included strategically placed buttons, forms, and pop-ups that encourage visitors to contact the client or sign up for their services.
Since launching the new website with a robust CTA strategy, our client noticed a significant increase in leads and conversions. In fact, within the first month of launching the website, the client experienced an increase by over 100%. The website’s bounce rate decreased which indicates that visitors interact and engage with the content for longer.
By redesigning the website with a clear call-to-action strategy in place, we were able to help our client achieve their goal of a significant boost in the online presence and high quality leads acquisition.
Has a strong passion for typography and emerging technologies, skillfully combining artistic design with the latest digital innovations. His enthusiasm for modern tech trends is actively shaping projects with unique and innovative perspectives.
Introducing Bella, our recent graduate in graphic and web design!
She brings youthful energy and fresh ideas to our team, showcasing qualities that promise innovation and a bright future in the world of design.
With a keen eye for detail and an unmatched ability to enhance our projects, she’s the driving force behind our creative success.
Boris is a seasoned designer who effortlessly transforms ideas into captivating visuals, and swiftly grasping tasks, all while infusing each project with his remarkable ability to bring concepts to life.
With a remarkable eye for detail and a crisp style that elevates every project, Lora brings a fresh perspective and a perfect fit for our creative crew.
Her dedication to perfection matches her craft enthusiasm.
Bozhidar is a Graphic Designer whose creativity knows no bounds! He seamlessly blends his vivid imagination with contemporary
trends. Besides his flair for design, Bozhidar is a major tech buff, always keeping an eye out for the newest innovations and their potential influence on the creative landscape. Every project he undertakes is an exhilarating journey filled with enthusiasm. He approaches each challenge with an infectious smile and boundless passion.
Mimy’s been navigating the dynamic world of design for over ten years. Her artistic background has made her a true chameleon, adapting her talents to any design field she enters. Away from the screen, she is soaking into visual arts, swaying to musical beats, or diving into a sci-fi novel. We can feel these vibes in her work, and it’s inspiring! Mimy’s unique blend of creativity and neatness has made
her an invaluable asset to our team.
Val is our in house dynamo! Often referred to as ‘our bee’, she buzzes with creativity, dedicating herselfwholeheartedly to every project. With a special knack for crafts, she truly shines when it comes to video and animation, complemented by her flair for 3D. Always on the lookout for the next tech innovation, Val is perpetually
expanding her horizons. She’s the beacon that lights up our studio
with her infectious energy and positivity.
Maria boasts over 25 years of expertise, spanning design, marketing, and management. Beyond guiding the business and steering the creative team, she has a knack for narrating human experiences through the hues of the Pantone color chart. When it comes to innovative and out of the box concepts, Maria is our beacon. As our chief designer and creative guru, she’s immersed in the intricate details of design and the vibrant dance of colors. She’s not just about pixels and palettes though; nature beckons to her. With a fondness for outdoor escapades, she has a particular soft spot for bees tending to her beehives with as much dedication as she does her designs. Dog tales? They pull at her heartstrings!
Vasil is a seasoned and multifunctional designer with over 15 years under the belt, masterfully shaping both digital and print media. Vasil’s heart beats for nature. An avid traveler, he’s not just skimmed the surface but deeply explored the Amazon, immersing himself in the rich cultures and wonders. His journeys give hin unique perspective, which often shines through in his work. Whether in hte studio or trekking through rainforests, Vasil lives and breaths creativity and exploration.
