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ADWEEK
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ADWEEK
@Adweek
All the news, insights and inspiration you need to know in advertising, marketing and media.
New York City
adweek.com
Joined April 2009
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  • Pinned
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    ADWEEK
    @Adweek
    Jun 9
    The June issue of ADWEEK is here. @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story
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    ADWEEK
    @Adweek
    56m
    EXCLUSIVE | @BehrPaint has elevated longtime marketer Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation. adweek.it/4wVehRr
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    ADWEEK
    @Adweek
    2h
    67% of American women are considered plus sized, yet they are completely underserved. @ashleygraham wants to change that with her @jcpenney fashion-forward clothing line, exclusively for curves.
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    ADWEEK
    @Adweek
    21h
    The 2026 @FIFAWorldCup drew over $10B in global ad spend/ With so much noise competing for six billion viewers over six weeks, advertisers’ C-suites will be asking CMOs one thing: did the marketing break through and drive commercial results?
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    5 Lessons From the World Cup's Best Marketing Plays—and Those That Missed the Mark
    From adweek.com
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    ADWEEK
    @Adweek
    22h
    As GLP-1s become increasingly mainstream, Noom is betting on psychology-backed behavior change as its biggest competitive advantage in a crowded space. That strategy underpins “Lose For Keeps,” the company’s new campaign fronted by actor Rebel Wilson. adweek.it/4prrGy4
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  • user avatar
    ADWEEK
    @Adweek
    23h
    Retailers are testing whether in-house creative services, new ad formats and branded content, can grow their retail media businesses by boosting brand awareness and, ultimately, ad spend. Here is how the creative offerings from @Albertsons, @Walmart, @amazon, and @Instacart
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    How 4 Retailers Are Pitching Creative Ad Formats
    From adweek.com
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    ADWEEK
    @Adweek
    23h
    AI won’t kill creativity, but it most definitely will expose lazy creative thinking. In an episode of Marketing Vanguard’s @Cannes_Lions 2026 series, Jenny Rooney sits down with Jill Kramer, CMO at @Mastercard, to talk about what happens when AI enters a craft that is still
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    ADWEEK
    @Adweek
    23h
    Listen to the full conversation here: @Apple: adweek.it/4vCN9pe @Spotify: adweek.it/4fnceyq @YouTube: adweek.it/4b5EeFr
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    ADWEEK
    @Adweek
    23h
    In this episode of Adspeak by ADWEEK, host Brittaney Kiefer sits down with Roy Fleeman to explore how @vacation_inc transformed sunscreen from a functional necessity into an immersive lifestyle brand.
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    Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman
    From adweek.com
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    ADWEEK
    @Adweek
    Jul 20
    .@MichelobULTRA, the official beer sponsor of the @FIFAWorldCup, celebrated Lionel Messi's legendary career in an ad released soon after yesterday's match. adweek.it/4fuxGBD
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  • ADWEEK reposted
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    Adweek Branded
    @awbrandshare
    Jul 20
    Cinema delivers something rare in today’s fragmented media landscape. @ScreenvisionLLC shares that this means advertisers need to connect with audiences while moments are still taking shape, not after they’ve passed.
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    3 Challenges Every Advertiser Is Trying to Solve
    From adweek.com
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    ADWEEK
    @Adweek
    Jul 20
    The Men's #WorldCup is over, and next up is the @FIFAWWC in 2027. How is your brand or media organization planning to activate around it?
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    ADWEEK
    @Adweek
    Jul 18
    .@alexisohanian hopes more leagues follow the model that @athlos and @Unrivaledwbb have implemented, where its athletes have ownership. As he explains, this model benefits the athletes, owners, media, and brands alike. Rising tides raise all ships!
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    ADWEEK
    @Adweek
    Jul 18
    The CDC has tracked Cyclospora since May but hasn’t linked it publicly to a specific food or restaurant; still, reports that @tacobell was under investigation pushed the chain to respond quickly.
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    What Taco Bell Learned From Chipotle's Mistakes Amid Cyclospora Outbreak
    From adweek.com
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    ADWEEK
    @Adweek
    Jul 18
    A recent report from the @ANAmarketers suggests that brands no longer view in-house agencies as a way to cut costs, but as real strategic plays.
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    Once a Cost-Cutting Move, In-House Agencies Are Now Seen as a Strategic Play
    From adweek.com
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