Reddit for Business: Erfolg mit Social-Media Werbung

FUẞNOTEN

¹ Reddit-Einsichten durch Community Intelligence, Weltweit, Q1 2026

² YPulse, USA, 2021

³ Brandwatch, Globale Daten, Juni 2023 – Mai 2024

⁴ Brandwatch, Global, Oktober 2023 – März 2024;

⁵ Luth Research, 2021, USA. Lifts = Betrachter*innen von Reddit-Anzeigen vs. Betrachter*innen von Anzeigen auf anderen Social-Media-Plattformen. Soziale Plattformen = Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok

⁶ Luth Research, 2021, USA. Lifts = Betrachter*innen von Reddit-Anzeigen vs. Betrachter*innen von Anzeigen auf anderen Social-Media-Plattformen.

⁷ Reddit Brand Lift Norms, 2. Quartal 2020 – 3. Quartal 2021. Die aufgetragenen Werte stellen die durchschnittlichen prozentualen Verbesserungen zwischen Kontroll- und Expositionsbaselines dar, die die Signifikanzanforderung (mind. 80 %) für Reddit-Kampagnen erfüllen.

⁸ Quellen: ¹Reddit Custom-Umfrage, USA, Let’s talk about your purchases & Social Media, n=8000, A18-60, monatliche Social-Media-Nutzer*innen, August 2023.

The #1 platform for product conversations³

51%

of all online purchasing discussions happen on Reddit.³

+14%

revenue lift when Reddit is added to search.⁴

74%

of Reddit users aren’t on LinkedIn; 30% aren’t on Facebook.²

2.5x

more spend from customers who see a Reddit ad vs. other platforms.⁵

Three images representing three different subreddits: machine learning, makeup, and credit cards.

34%

of conversations contain unprompted product recommendations⁷

Your high-intent audience is already here

Reddit’s 100K+ active communities are where people research products, compare options, and ask for peer recommendations before they buy.⁶ Target by interest, community, keyword, or custom audiences to reach decision-makers in the exact moment they’re evaluating solutions like yours.

A woman with bright, rainbow colored eye makeup.

platform for informed brand or product decisions⁹

People come to Reddit to make purchase decisions

Reddit is the #1 platform for validating information through user experiences.⁸ People come here with purchase intent — to compare products, read honest reviews, and get recommendations from people who’ve actually used them. When your brand shows up in these conversations, you’re reaching buyers at the decision point, not the scroll point.

A person sitting at a desk in a room full of plants with a speech bubble that reads "This is fine."

+11%

revenue lift when Reddit is added to social⁴

Reddit conversations drive measurable results

Adding Reddit to your media mix delivers incremental lift across your full funnel. Brands that add Reddit to search see +14% revenue lift; adding Reddit to social delivers +11%.⁴ Advanced measurement tools — the Reddit Pixel, Conversions API, and brand lift studies — give you the data to prove impact to your team.

Success Storys

Erfahre, wie Werbetreibende jeder Größenordnung mit Reddit Ads Erfolge erzielen.

Alle Success Storys ansehen

84 %

höherer ROAS im Vergleich zu anderen Social-Media-Kanälen

‍

Rocket icon pointing upward, symbolizing launch or growth.

„Reddit bietet uns die einzigartige Möglichkeit, dort präsent zu sein, wo Kund*innen aktiv recherchieren und authentische Gespräche führen.“ Im Rahmen der Werbung auf Reddit konnten wir uns an Gesprächen über das Elternsein beteiligen und unsere Produkte denjenigen präsentieren, die nach entsprechenden Themen recherchieren. Wir konnten unsere DPA-Kampagnen jeden Monat skalieren und Werbeaktionen und Angebote problemlos aktualisieren.“

Reddits mehrstufiger Targeting-Ansatz und die Dynamic Product Ads halfen Tushbaby dabei, in wichtigen Momenten der Produkteinführung mit werdenden und frischgebackenen Eltern in Kontakt zu treten.

Zur Case Study

75 %

Reduzierte Kundenakquisitionskosten

"Out of all the ad platforms, my experience with Reddit has been the best. Chargeblast comfortably and confidently scaled spend on Reddit ads thanks to the detailed attention of our account manager and ease of use of the platform. Together, we were able to reduce our CAC by 75%, a positive result that was well above my expectations! I'm excited to see constant innovation within the Reddit ads manager and believe it will continue to be a critical piece of our paid advertising strategy moving forward."

Lookalike Targeting half diesem B2B-Technologieunternehmen, seine Zielgruppe zu erreichen und den CPA zu senken.

Zur Case Study

13 x

Höherer ROAS durch Retargeting-Strategien

"Reddit Ads allows us to reach customers during a unique part of their buyer journey. The account specialists are extremely knowledgeable and have been instrumental to our success on the platform. They go above and beyond what we've seen working with other platforms, offering transparency on performance, new features, and a willingness to step in and assist in setting up ad creative and audiences."

OnlineLabels analysierte eingehend seine erfolgreichsten Zielgruppen, um seine Strategien anzupassen und den Return on Investment zu maximieren.

Zur Case Study

6X

ROAS with Max campaigns

After launching Max campaigns, dbrand decreased CPA by 43%, increased CTR by 40% and achieved a 6X ROAS.

Zur Case Study

1.6X

CTR above goal

Bitly’s feed and conversation ads campaign delivered CTR above goal and industry average while engaging users who spent more time on Bitly’s site compared to other platforms.

Zur Case Study

A woman holding a phone while checking Reddit.

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FOOTNOTES

1 Reddit internal data, Global, Q1 2026. “490M+ weekly active users.”

2 Comscore, Media Metrix, US, Q2 2025. Unduplicated audience data: “74% of Reddit users not on LinkedIn; 30% not on Facebook.”

3 Brandwatch, Global Data, June 2023–May 2024. “51% of total online mentions of purchasing discussions are on Reddit.”

4 Reddit-commissioned MMM Meta-Analysis, 2023–2024, conducted by Nielsen, LLC. Five retail MMM studies (104 weeks ending March 2024). “+14% Reddit + search” and “+11% Reddit + social.”

5 Luth Research, 2021, US. Lifts = Reddit ad viewers vs. Social Platform ad viewers. Social Platforms = Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok.

6 Reddit Insights powered by Community Intelligence, Global, Q3 2025. “100K+ active communities.”

7 Profound research 2025; Search Engine Land November 2025. “34% of Reddit conversations contain unprompted product recommendations.”

8 Reddit Custom Survey, US/UK/CA/AU, Monthly Social Media Users A18-65, n=30,000, January 2025. “#1 platform for validating information through user experiences.”

9 Reddit Custom Survey, US/UK/CA/AU, Monthly Social Media Users A18-65, n=30,000, January 2025. “#1 platform to help users make an informed decision about a brand or product.”

10 https://business.reddit.com/success-stories/advertisers/chargeblast . “75% reduced Customer Acquisition Cost with lookalike targeting.”

11 https://business.reddit.com/success-stories/advertisers/dbrand . “dbrand achieved a 6X ROAS with Reddit Max campaigns.”

12 https://business.reddit.com/success-stories/advertisers/bitly . “How Bitly beat industry averages and scored tens of thousands of new users.”

‍

Where technical buyers make decisions

54%

of US tech enthusiasts are on Reddit.³

2 in 3

Redditors find content on the platform trustworthy.⁴

+14%

revenue lift when Reddit is added to search.⁵

34%

higher conversion rate vs. social platform average.⁶

40%+

of Reddit conversations are commercial in nature⁸

r/sysadmin. r/devops. r/startups. Your buyers are here.

Reddit hosts the internet's largest forums for developers, IT leaders, and technology decision-makers. These aren't passive scrollers — they're actively researching tools, posting implementation questions, and recommending products to peers.⁷ Target by community, interest, keyword, or custom audiences to reach entire buying committees.

platform for informed brand or product decisions¹⁰

Technical buyers validate on Reddit before they purchase

B2B buyers don't trust vendor claims alone — they validate with peers. Reddit is the #1 platform for validating information through user experiences.⁹ When your prospects post "anyone using [your product]?" in r/sysadmin, your brand needs to be part of that conversation. Reddit Ads let you show up in the research phase, not after they've already decided.

+14%

revenue lift when Reddit is added to search⁵

Prove incrementality your CFO will approve

Adding Reddit to your media mix delivers measurable incremental lift. Brands that add Reddit to search see +14% revenue lift; adding to social delivers +11%.⁵ Full-funnel measurement — the Reddit Pixel, Conversions API, and brand lift studies — gives you clean attribution data your leadership can act on. No "trust us" metrics. Real pipeline impact.

Success Storys

Erfahre, wie Werbetreibende jeder Größenordnung mit Reddit Ads Erfolge erzielen.

Alle Success Storys ansehen

1.6X

CTR above goal

Bitly’s feed and conversation ads campaign delivered CTR above goal and industry average while engaging users who spent more time on Bitly’s site compared to other platforms.

Zur Case Study

75 %

Reduzierte Kundenakquisitionskosten

Lookalike Targeting half diesem B2B-Technologieunternehmen, seine Zielgruppe zu erreichen und den CPA zu senken.

Zur Case Study

74X

ROAS

Zur Case Study

6X

ROAS with Max campaigns

After launching Max campaigns, dbrand decreased CPA by 43%, increased CTR by 40% and achieved a 6X ROAS.

Zur Case Study

Ready to reach your technical audience?

Get a custom B2B strategy — our team will help you reach developers, IT leaders, and SaaS buyers in the communities where they're actively researching.

Get Your B2B Strategy

FOOTNOTES

¹ Reddit Insights powered by Community Intelligence, Global, Q3 2025. "440M WAUq, a 22% YoY increase." Comscore Plan Metrix, US, September 2025. "54% of tech aficionados in the US are on Reddit."

² Reddit Insights powered by Community Intelligence, Global, Q1 2025. "100K+ interest-based communities."

³ Comscore Plan Metrix, US, September 2025. "54% of tech aficionados in the US are on Reddit."

⁴ Reddit Custom Survey via Attest, AU, CA, UK, US, CES Nov 2025, n=2000, A18+, Monthly Reddit Users, November 2025. "2 in 3 Redditors find content on the platform to be trustworthy."

⁵ Reddit-commissioned MMM Meta-Analysis, 2023–2024, conducted by Nielsen, LLC. Five retail MMM studies (104 weeks ending March 2024). "+14% Reddit + search" and "+11% Reddit + social."

⁶ Gamesight 2024 Games Industry Digital Marketing Spend Analysis, accessed December 2024. "34% higher conversion rate." Conversion Rate includes installs, purchases, or reactivations. Competitor Platforms: Meta (Instagram/Facebook), TikTok, X (Twitter), and Snapchat.

⁷ Reddit Custom Survey via Attest, AU, CA, UK, US, CES Nov 2025, n=2000, A18+, Monthly Reddit Users. "2 in 3 Redditors find content on the platform to be trustworthy."

⁸ Profound research 2025; Search Engine Land November 2025. "34% of Reddit conversations contains unprompted product recommendations." "Over 40% of Reddit conversations are commercial."

⁹ Reddit, US, Let's talk about your purchases & Social Media, n=12,000, A18-60, Monthly Social Media Users, Attest Sample, January 2025. "#1 platform for validating information through user experiences." Statistically significant confidence level = 95%.

¹⁰ Reddit, US, UK, CA, AU, Let's talk about your purchases & Social Media, n=30,000, A18-65, Monthly Social Media Users, Attest Sample, January 2025. "#1 platform to inform a brand or product decision." Statistically significant confidence level = 95%.

¹¹ https://www.business.reddit.com/success-stories/advertisers/bitly. "How Bitly beat industry averages and scored tens of thousands of new users."

¹² https://www.business.reddit.com/success-stories/advertisers/chargeblast. "75% reduced Customer Acquisition Cost with lookalike targeting."

¹³ https://www.business.reddit.com gaming industry page. "Decentraland: 99% page visit CPA lower than client goal; 73% custom download CPA lower than goal."

¹⁴ https://www.business.reddit.com/success-stories/advertisers/dbrand. "dbrand achieved a 6X ROAS with Reddit Max campaigns."

‍

Bitly

Creative-Trends 2026

Erreiche mit Reddit Ads kaufbereite Zielgruppen

Frisches Gesprächsmaterial, live aus Cannes

Wir unterstützen dich beim Erreichen deiner Ziele

Registriere dich bei Reddit Ads, um loszulegen – wir beantworten alle deine Fragen

Installiere Reddit Pixel – falls Probleme auftreten sollten, ist unser Team für dich da. Also keine Sorge.

Füge Rechnungsdaten hinzu, um schneller auf Reddit werben zu können

Probiere Reddit Pro aus und finde dort relevante Unterhaltungen potenzieller Kund*innen

Die führende Plattform für den Austausch zu Produkten3

51 %

+46 %

27 %

2,5 x

Auf Reddit ist jedes Thema und jede demografische Gruppe vertreten

Leute kommen zu Reddit, um Antworten zu finden

Unterhaltungen auf Reddit fördern die Entscheidungsfindung

Success Storys

84 %

+10,2 Punkte

6000

4-facher

+4 Punkte

Bitly

Creative-Trends 2026

Fresh conversations, live from Cannes

Wir unterstützen dich beim Erreichen deiner Ziele

Registriere dich bei Reddit Ads, um loszulegen – wir beantworten alle deine Fragen

Installiere Reddit Pixel – falls Probleme auftreten sollten, ist unser Team für dich da. Also keine Sorge.

Füge Rechnungsdaten hinzu, um schneller auf Reddit werben zu können

Probiere Reddit Pro aus und finde dort relevante Unterhaltungen potenzieller Kund*innen

The #1 platform for product conversations3

51%

+14%

74%

2.5x

Success Storys

84 %

75 %

13 x

6X

1.6X

Bitly

Creative-Trends 2026

Fresh conversations, live from Cannes

Wir unterstützen dich beim Erreichen deiner Ziele

Registriere dich bei Reddit Ads, um loszulegen – wir beantworten alle deine Fragen

Installiere Reddit Pixel – falls Probleme auftreten sollten, ist unser Team für dich da. Also keine Sorge.

Füge Rechnungsdaten hinzu, um schneller auf Reddit werben zu können

Probiere Reddit Pro aus und finde dort relevante Unterhaltungen potenzieller Kund*innen

54%

2 in 3

+14%

34%

Success Storys

1.6X

75 %

74X

6X

Die führende Plattform für den Austausch zu Produkten³

The #1 platform for product conversations³