Advise

IGD (Institute of Grocery Distribution)- Future of Category Leadership Conference Session: Technology’s impact on the future of Category Leadership Some great insights from an industry panel leaning heavily into AI for the future of Category Leadership… @Sheryl Kenny, Arla Foods - Use technology to maximise efficiency and effectiveness. - Collaborate across data and technology functions to better influence key stakeholders. - Focus on turning insights into actions. - Data interpretation, speed and accessibility are critical; the industry's "data tax" is holding progress back. - It was particularly interesting to hear that Arla is already working with an AI technology platform. Lucy Ramsay, Samworth Brothers - Focus on consolidating disparate data sets. - More data is not necessarily the answer; better integration and utilisation of existing data is often more valuable. Paul Nash, PepsiCo - Emphasised the importance of establishing a strong data foundation as the basis for effective analytics, decision-making, and future AI capabilities. - Nick Theodore @ VST - Toby Pickard @ IGD Well done David Warren for bringing together the IDG Category Leadership Group and for creating the "Future of supplier- agency relationships" report, really looking forward to the Final version and thank you for asking us to contribute.

 Advise’s Kevin McCarthy PhD talks to Conor Pope about GLP-1’s in the The Irish Times Weekend Review (02/05/2026) From the article: As the co-founder and chief executive of Advise, a data and AI software company supporting clients in the consumer goods sector, Dr Kevin McCarthy is expected to be ahead of the game. He has been analysing how GLP-1 medications are reshaping consumer spending, and has seen spending on fitness trackers and workout clothes surge along with a bounce in sales of side-effect remedies including gum, breath mints and soothing teas. He points to a rebound effect when users stop taking the drugs, with spending habits reverting to normal – with the exception of sweets and chocolate, where spending climbs by more than 10 per cent. “People are eating smaller portions and snacking less. They’re eating a smaller variety of food types,” he says. “There’s a huge unquenchable thirst for protein-infused products.” He says that in the US the “snacking aisle has been completely decimated”, while alcohol spending “is down across the board amongst those on GLP-1s”.  https://lnkd.in/dJ62BQMt Advise #CPGanalytics #retailanalytics #comitpr

Good read at the ECR Annual Global Trends... “30% Identified agentic and generative AI as the technologies most likely to affect the sector, followed closely by data analytics and predictive tools at 27%.” @ Advise we have 57% all in one! (Agentic and generative AI, powered by data analytics and predictive tools…) • https://lnkd.in/dm2twxnB Good work and analysis @ ECR Community. Thank you ECR Ireland Declan Carolan Tatiane Reiner #cpgdataanalytics #retailanalytics

Advise announced as finalists in the 2026 Tech Excellence Awards 2026. https://lnkd.in/difgd5yG We are in fine company with some old friends and wishing them the best (second best obviously 😊): • Aerlytix • evcoms (cormac kavanagh ) • HybridTech Solutions • PSI • BidReview.ai (Tony Corrigan) • Stryve (Ben Dunne) • SustainabilityExamples.com Good luck to everyone on the awards night, May 14th. Advise, #categorymanagement #retailanalytics #RGM

𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀, 𝗻𝗼𝘁 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀. 𝗡𝗼 𝗺𝗼𝗿𝗲 𝗱𝗶𝗴𝗴𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻𝘀𝘄𝗲𝗿𝘀. Advise delivers price, promo, share, and availability signals as instant visuals. All of a sudden, your weekly prep becomes your weekly wins. Act with certainty. Book a demo today: https://lnkd.in/dvf6ZC8y #AdviseCPG #InsightstoAction #CPG

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗮 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝘁 𝘁𝗼 𝘀𝗽𝗼𝘁 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆. Advise scans sales surges, distro gaps, and promo lifts and delivers them as simple visuals with clear next steps. Prioritise. Execute. Grow. Book a demo today: https://lnkd.in/dvf6ZC8y #AdviseCPG #RetailAnalytics #GenAI #CategoryManagement #CPGInsights

𝗘𝗺𝗽𝘁𝘆 𝘀𝗵𝗲𝗹𝘃𝗲𝘀? 𝗡𝗼𝘁 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘄𝗮𝘁𝗰𝗵. Monthly reports come too late. With Advise, CPG teams spot risks early, from SKU availability and promo issues to distribution gaps, in seconds. Act faster, protect sales, and maintain shopper trust. Keep shelves full. Stay ahead. Book a demo today : https://lnkd.in/dWqew6n4 #CPG #OnShelfAvailability #RetailExecution #RetailAnalytics #AdviseCPG

𝗧𝗵𝗲 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗪𝗮𝘆 𝘁𝗼 𝗪𝗶𝗻 𝘁𝗵𝗲 𝗦𝗵𝗲𝗹𝗳. Advise surfaces SKU winners, promo flops, and retailer risks - in a feed your whole team trusts. From data to aligned decisions, instantly. With retailer-ready visuals and clear next steps, Sales, Category, RGM, and Finance can move as one. Fewer questions. More impact. Book a demo today: https://lnkd.in/dWqew6n4 #AdviseCPG #CPG #RetailReporting #DataEfficiency #CPGProductivity

Imagine starting your week with clarity - not a mountain of reports. With Advise, your newsfeed does the heavy lifting: 🔵 Flags underperforming promotions 🔵 Highlights rising-star SKUs 🔵 Spots margin risks Focus on decisions. Move fast. Lead your category. Book a demo today: https://lnkd.in/dWqew6n4 #AdviseCPG #InsightstoAction #RetailReporting #CPGProductivity #RetailAnalytics