Foundry

Only 51% of the content IT decision-makers download is considered actionable. Half of everything you're producing isn't landing. That's not a content volume problem. That's an intelligence problem. The buyers are willing to engage, they just can't find what they need in yours. The top qualities of content that does land: technical depth, clear structure, research-backed data. Not polished. Not branded. Not clever. Built on substance. We built a free diagnostic that shows you exactly where your campaign is breaking down — six structural flaws, backed by research from 1,397 IT decision-makers. Download here: http://spr.ly/6043BDGre9 #TechMarketing #ContentMarketing #B2BMarketing #AnatomyOfABadCampaign

Your campaign isn't underperforming because of bad creative. It's underperforming because of bad intelligence. There's a difference. And most teams never figure out which one it is. Foundry built a checklist that does it for you. Six structural flaws to be mindful of - check it out here: http://spr.ly/6042BEBJDw #TechMarketing #B2BMarketing #CampaignPlanning

The final stop on the 2026 CIO 100 Leadership Live tour...the Windy City! 💨 CIOs, CTOs, and senior technology executives are gathering in Chicago on October 13 to discuss the industry's most pressing opportunities and challenges, from AI experimentation to enterprise impact. For event partners, this is direct access to the room where it happens. Candid conversations with the leaders shaping enterprise IT. Don't miss your chance to be a part of it. Learn more about becoming a partner: http://spr.ly/6041BDW6Jh Foundry Events CIO Online Rajashree Rammohan #CIO100 #ITLeadership #TechMarketing

Hot take: most B2B tech marketers don't have a content problem. They have an intelligence problem. The content budgets are there. The teams are talented. The briefs get written and approved and the creative goes out into the world. And then nothing. Not because the work was bad. Because it was built on guesswork. Guesswork about what buyers actually care about. Guesswork about who's in the room. Guesswork about whether anyone was even in-market when the campaign ran. You can build a technically perfect campaign — right formats, right channels, right spend — and still miss entirely if the intelligence underneath it is wrong. We've identified six ways this happens. Six structural flaws that show up with remarkable consistency in underperforming B2B tech campaigns. Most teams are running at least three of them right now and don't know it. We built a one-page checklist so you can find out in two minutes. Download here and run it against your current campaign: http://spr.ly/6042BEBJDw #TechMarketing #B2BMarketing #DemandGen

What happens when AI can answer interview questions better than the candidate? Host Keith Shaw speaks with Sarah Toton, vice president of data forensics at Caveon Test Security. Watch the conversation on how AI is challenging traditional interviews, online assessments, certifications, and hiring practices. How should organizations evaluate knowledge when AI can provide answers in real time? http://spr.ly/6046BDFPh6 #TodayinTech #FutureOfWork

The cloud buying landscape is changing, and for technology marketers, so is the opportunity. AI is reshaping who’s at the table, neoclouds are rewriting the competitive landscape, and buyers are rethinking where workloads belong. The organizations getting the most out of cloud are doing more than just adopting, they’re optimizing. 👉 Download the full executive summary: http://spr.ly/6048BD0UFq #CloudComputing #FoundryResearch #CloudBuyers #ITInsights

Madrid, we're coming for you... 👀 The CIO 50 Awards & Conference Spain takes place this October, and your brand could be in the room. As a partner, you'll gain direct access to the senior IT decision-makers from Spain's largest enterprises, at the most prestigious IT leadership awards in the country. Don’t miss your chance – partnerships are limited. Discover partnership opportunities: http://spr.ly/6045BDm2Y3 CIO ESPAÑA Foundry España Foundry Events Rajashree Rammohan #CIO50Awards #CIOLeadership #DigitalTransformation

Last week, we swapped our laptops for a little friendly competition, teamwork and a sunny evening in one of Munich's beer gardens. 🌞🍻 Our Foundry Summer Event kicked off with an Urban Challenge through the Olympic Park, where creativity, problem-solving (and a healthy competitive spirit 😉) were definitely put to the test. We wrapped up the day together at the Taxisgarten with great food, lots of laughs and even better conversations. These moments are a great reminder that while we work hard every day, taking time to connect outside the office is just as important. Strong teams aren't only built in meetings, they're built through shared experiences. 😍 A big thank you to everyone who joined and helped make it such a fun afternoon. Looking forward to many more moments like this! 🙌 Shima K. Lisa Weigel Julia Renner Wolf Peter Lauck Daniela Häring René Schmöl Ole Ben Evers Stefan Huegel Maximilian L. Dirrigl Philipp Maximilian Merle Dennis Steimels Eugen Wegmann Ami Pepic Veronika Kipfer Mario Zeltwanger Pia Küsters Jens Dose Peter Müller Kris Wallburg Daniel Geßner Panagiotis Kolokythas & many more 🫶

Most tech campaigns target the IT director. Here's who else is in the room. The average enterprise technology purchase involves 26 people. For cloud database or edge computing decisions, that number climbs past 30. Here's who became more involved in 2025 than any year prior: The CIO — 30% more involved than last year. Not just approving. Actively evaluating. Engineers and software developers — up 25–40%. They're not just implementing. They're influencing shortlists. Security management — up 25%. If your campaign doesn't speak to security posture, someone in the room is already skeptical. The Chief AI Officer — a role that barely existed in most org charts three years ago. Now involved in purchase decisions across almost every technology category. If your campaign is reaching one of these people, that's a start. If it's not reaching all of them, you already know why deals stall. Foundry maps the full buying committee and gives you access to every seat at the table. 👉 Download the buying committee map — link in comments. Source: Foundry Role & Influence of the Technology Decision-Maker Survey, 2025 #TechMarketing #B2BMarketing #DemandGen #ABM

The data says something uncomfortable. Only 51% of the content IT decision-makers download is considered actionable. Half. Of everything you're producing. That's not a content volume problem. That's a relevance problem. The buyers are willing to engage — 95% will share their contact info to access content they believe will be valuable. They're not tuning out. They're just not finding what they need in yours. The top qualities of content that does land: technical depth, clear structure, research-backed data. Not polished. Not branded. Not clever. Built on substance. Foundry's Customer Engagement Research tells you exactly what your buyers consider valuable — before you spend a dollar on creative. 👉 See the full research: http://spr.ly/6040BDZOQ8 Source: Foundry Customer Engagement Study, 2025 #TechMarketing #ContentMarketing #B2BMarketing