Agent Experience

AI agents are reshaping the web. Agent Experience (AX) is how we build for them.

What is AX?

Agent Experience is the holistic experience AI agents will have as the user of a product or platform.

Netlify coined the term in 2025. As AI agents become the primary users of software, the experience they have matters as much as the experience humans do. How well an agent can discover your API, call it, and recover when something breaks now shapes whether your product gets used at all. We call that Agent Experience, or AX.

For all software companies, this shift demands a fundamental change in mindset. Start consciously designing the AX of their products, or risk being replaced by tools that empower their customers to harness the exponential power of seamlessly collaborating with agents.
Image Mathias Biilmann CEO and Co-founder, Netlify
We introduced the term. The industry is taking it seriously.

AX is becoming the lens through which the industry evaluates software.

For the past couple of years, I've been obsessed with DX (Developer Experience). Now, we're entering a new era, an era in which AX (Agent Experience) is just as important. AX doesn't replace DX, it extends it.
Zeno Rocha Founder & CEO, Resend
UI/UX is a thing of the past. Next big thing will be AX. AgentExperience. Agents don't need beautiful interfaces to interact with. They just need HTML as a way to get tasks done 100% accurately.
Adam Silverman Co-founder and COO, Agency AI
FAQ

Questions about AX

What is Agent Experience?

Agent Experience (AX) is the holistic experience AI agents have as users of a product or platform: how well they can discover what your service does, call it reliably, and recover when something goes wrong. The term was introduced by Mathias Biilmann in 2025.

How is AX different from Developer Experience (DX)?

DX optimizes for the humans building on your platform. AX optimizes for the AI agents those humans increasingly send on their behalf. When a customer’s agent tries to integrate with your API and fails silently, that’s an AX problem, not a DX one. The two overlap but serve different users.

How did Netlify measure its own AX?

We used AXIS, an open source scoring framework we built for exactly this purpose. AXIS runs real agents against real scenarios and scores the result across four dimensions: goal achievement, service quality, environment, and agent behavior. Learn more at axis.run

Is a low score bad?

A score is a baseline and a direction. Most services score lower than expected on their first run. That’s the point. The value is knowing where you stand and what to improve, not achieving a number.

Can I measure my own service’s AX?

Yes, that’s what AXIS is for. It works against any API or service, hosted anywhere. Try AXIS

Is this only relevant for Netlify customers?

No. AX is a discipline that applies to any service AI agents interact with. AXIS is open source and runs against any endpoint. Netlify introduced the concept and built the tooling, but neither is Netlify-specific.

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