To bring your content from multiple platforms together, make a Search profile. Users discover you and your work on Google Search and Google Discover more easily with a Search profile.
What you need
Important: Search profiles are currently only available in the United States.
To create a new Search profile:
- You must have a minimum number of subscribers or followers on at least one content platform:
- YouTube: 100,000
- Instagram: 100,000
- X: 100,000
- TikTok: 300,000
- You must be at least 18 years old.
- Your content must meet Google's policy guidelines. Learn about community guidelines for user generated content on Search.
Tip: If you already have a knowledge panel on Google and meet these requirements, a Search profile might have been automatically generated. Learn how to claim an existing Search profile.
Check for an existing profile
Important: Before you create a new Search profile, check if Google has already generated one based on your online presence.
- Go to profile.google.com. Make sure you're signed in to the Google Account linked to your Creator activities.
- Or, to search for your name on Google, go to Google Search.
- Search for your name or creator handle.
- Next to your knowledge panel, click More
View Search Profile.
Tip: If you have multiple online personas, like a personal brand and a podcast, Google generates a different profile for each one. Claim each one separately.
Set up a new Search profile
- Go to profile.google.com/claim.
- Sign into the Google Account you want to use for your profile.
- Tip: If you have a YouTube channel, use the same Google Account for your channel. You can also sign into a YouTube channel that you're a manager of.
- Sign into at least one content platform account that meets the minimum follower requirement.
- When you sign in into one content platform account, you’ll be notified if an existing unclaimed profile is already linked with that account. You can claim the existing account but before you proceed, review the other accounts linked to the profile.
- Optional: You can add additional content platform accounts to your profile.
- Your profile's handle is set to match your most followed linked content platform account handle. If that handle is taken, the next most followed platform handle is assigned as your handle.
- Click Create Profile.
Manage your new profile
When you set up your Search profile, you can manage your profile content, add more social links, and update your bio. Learn how to manage your Search profile.
Tip: When you set up a Search profile, Google Search users may find information from your profile when they search your name.
If you still have trouble with profile creation, contact us through the Search profile support form.
FAQs
How do I know if I already have a Search profile?- Go to Google Search.
- Search for your name.
- Next to your knowledge panel, click More
When you link a new social account to your Search profile, Google automatically adds content from that platform to your profile. New content typically goes live within 24 hours.
Changes to factual information require Google approval. This includes your name, social links, and bio. Until Google checks them, your suggested changes stay in "Pending” status.
No. Creation of a Search profile doesn't directly affect your content's ranking on Google Search. If someone follows you from your Search profile, they may see more of your content on Discover.
On Google Discover: When users find your content on their Discover feed, to find your profile, they can select your name in the header.
On Google Search: Google may integrate content from your profile. This includes your name, bio, and social links—directly into your knowledge panel. To find the Search profile, at the bottom of the Knowledge panel, tap View Search Profile.
Your Search profile is designed to trigger when users are specifically searching for you. If you have a common name, Search may not immediately display your profile because there are many others competing for that query.
To view your profile, search for your social account or Youtube handles (@username) instead.
Tip: If you’ve tried to search for your social handles and the profile still doesn’t appear for a search you believe is unique to you, let us know. While in Edit mode:
- At the top right of your profile, click More
.
- For us to review the issue, click Send feedback.
To create your profile, use the YouTube channel with the highest follower count. Once created, you can link other YouTube channels to your profile.
Tip: At least one linked social account must meet the eligibility requirements.
Create a separate Search profile for each brand or identity you manage, like personal brand, podcast, or personality. You need a separate Google Account for each profile. You can link the same content platform account to multiple profiles.
Yes. You can claim and manage a profile for someone who’s under 18. To create the profile, you must use a Google Account owned by someone 18 or older.
