First Party Data and Insights from the Best of the Internet
WE OPTIMIZE CONTENT & RECOMMENDATIONS ACROSS ALL OUR SITES
5M+
PUBLISHED ARTICLES TO DATE
1B+
CONTENT VIEWS MONTHLY
30+
AVG. MINUTES PER VISITOR
Lighthouse leverages this valuable data to create unique targeting strategies and insights for each campaign, delivering on your goals and KPIs.
First Party Targeting
Data Connections
Reporting & Insights
FIRST PARTY TARGETING
REVERB
Persona Powered Contextual Targeting
TRENDS
Top Content on the Web, Curated by Humans
RESONANCE
AI Sentiment Based Targeting
STANS
User Fandom Targeting
SHOPPERS
Retailer Intent Targeting
FIND YOUR PEOPLE.
BuzzFeed’s Persona Powered Contextual Targeting
Select your core persona.
Find the perfect seed article.
Scale across BuzzFeed using Reverb’s content matching AI.
1.5X+
CTR INCREASE USING REVERB
Office Fans
Cat Lovers
Anxious Girlies
Celeb Obsessed
New Moms
Self Care Focused
Wanderlusters
Adventure Seekers
Late Night Snackers
Grill Guys
Foodies
Casual Gamers
Vintage Buyers
Deal Seekers
Concert-goers
Office Fans Cat Lovers Anxious Girlies Celeb Obsessed New Moms Self Care Focused Wanderlusters Adventure Seekers Late Night Snackers Grill Guys Foodies Casual Gamers Vintage Buyers Deal Seekers Concert-goers
LET US HELP YOU CREATE YOUR OWN!
DATA CONNECTIONS
…and more, including yours!
REPORTING & INSIGHTS
CUSTOM BENCHMARKING
Unique performance analysis based on billions of impressions across BuzzFeed.
CAMPAIGN ANALYSIS
Comprehensive campaign reporting.
CUSTOM INSIGHTS
Available by request.
BRAND LIFT STUDIES
Evaluating campaign effectiveness.
BUZZFEED CONTENT SCORE
Proprietary ad measurement system for social content.
90%+
respondents agreed that our advertiser content fits well into BuzzFeed content.
84%
of respondents said that partnering with BuzzFeed made them feel more positively about the advertised brand.
