Goof on the process of industrial filmmaking.Goof on the process of industrial filmmaking. The film starts with a man talking about a potential movie prospect with a colleague on a plane. They discuss using movies for promoting new business and mention a movie made for a new electric gadget called an electric syrup pitcher. Later, there is a discussion about spending $5,000 on Christmas gifts, specifically 500 electric toasters, which is rejected. Instead, the group decides to use the money to create an advertising movie. There is a mention of a cost of around $5,000 for making a movie, and the group decides to move forward with the idea.

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