Campaign Middle East https://campaignme.com/ Wed, 24 Jun 2026 16:07:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Campaign Middle East https://campaignme.com/ 32 32 Grand Millennium Hotel Dubai launches an AI influencer, Zaya https://campaignme.com/grand-millennium-hotel-dubai-launches-an-ai-influencer-zaya/ Wed, 24 Jun 2026 15:58:55 +0000 https://campaignme.com/?p=123817 Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer. Her name is Zaya, and she is unlike anything the city’s hospitality scene has seen before. Not a chatbot, not a virtual assistant, not an algorithm answering queries – Zaya is a fully realised AI persona […]

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]]> X announces three new features on its platform https://campaignme.com/x-announces-three-new-features-on-its-platform/ Wed, 24 Jun 2026 15:42:58 +0000 https://campaignme.com/?p=123808 X has announced updates to its new Ads Manager platform which is making advertising on the platform simpler and more accessible for businesses of all sizes. “We’re leveling the playing field for all businesses to advertise on X by making advanced measurement simpler, faster, and more intelligent,” said Monique Pintarelli, Head of Global Advertising at […]

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]]> Rentify launches BELONG, turning rent into recognition for UAE residents https://campaignme.com/rentify-launches-belong-turning-rent-into-recognition-for-uae-residents/ Wed, 24 Jun 2026 15:23:49 +0000 https://campaignme.com/?p=123791 Rentify has launched its BELONG campaign in the UAE, a multi-platform brand initiative centred on the emotional and cultural meaning of renting. The campaign is built around a simple idea: rent carries weight in people’s lives, but the experience around it hasn’t really caught up. “Rent is not just a payment. It decides where people […]

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]]> Pinterest adds Amazon Storefront linking for creators https://campaignme.com/pinterest-adds-amazon-storefront-linking-for-creators/ Wed, 24 Jun 2026 14:20:05 +0000 https://campaignme.com/?p=123775 Pinterest has announced Amazon Storefront linking on their platform. The new tool lets creators connect their Amazon Storefront directly to their account. Once connected, their affiliate link is automatically applied whenever they tag an eligible Amazon product; allowing a cleaner path from inspiration to potential earnings. With more than 50 per cent of users turning […]

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]]> Snapchat research reveals how football fandom is moving beyond the match https://campaignme.com/snapchat-research-reveals-how-football-fandom-is-moving-beyond-the-match/ Wed, 24 Jun 2026 13:52:11 +0000 https://campaignme.com/?p=123769 Football fandom is increasingly being shaped by conversation, community and real-time participation, according to new research released today by Snapchat. The findings reveal that for young fans across Saudi Arabia and the UAE, the match is no longer the entire experience, with messaging, group chats and mobile engagement becoming central to how supporters follow the […]

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]]> Why the smartest entertainment leaders are choosing to stay in the Middle East https://campaignme.com/why-the-smartest-entertainment-leaders-are-choosing-to-stay-in-the-middle-east/ Wed, 24 Jun 2026 13:43:53 +0000 https://campaignme.com/?p=123765 The global entertainment industry has a crisis habit. The moment uncertainty hits, a financial crash, a pandemic, a geopolitical disruption, budgets get cut and live experience is first on the list. It happens every single time, in every market across Europe and the US and every single time it’s the wrong call. The Middle East […]

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]]> When the world stops spending, the brave ones win https://campaignme.com/when-the-world-stops-spending-the-brave-ones-win/ Wed, 24 Jun 2026 12:41:07 +0000 https://campaignme.com/?p=123750 Every time a crisis hits, a recession, a regional conflict, a pandemic, an economic shock, the same reflex plays out on spending across boardrooms in Dubai, Riyadh, Cairo, and everywhere else. Someone says: “Let’s pause the marketing budget.” It feels rational. It feels responsible. It is, in almost every measurable way, the wrong call. I […]

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]]> The bounce-back reflex: comms after a crisis in Lebanon https://campaignme.com/the-bounce-back-reflex-comms-after-a-crisis-in-lebanon/ Wed, 24 Jun 2026 12:00:12 +0000 https://campaignme.com/?p=123799 There is a moment, usually just days after a crisis subsides, when something almost inexplicable happens in Lebanon. The streets are still dusty. The headlines are still grim. And yet, somewhere, a brief is being written, a campaign is being conceived, a brand is quietly asking: “how do we speak to people right now?” I […]

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]]> BMW turns cars into a connected screen with STARZPLAY https://campaignme.com/bmw-turns-cars-into-a-connected-screen-with-starzplay/ Wed, 24 Jun 2026 10:00:14 +0000 https://campaignme.com/?p=123812 BMW Group Middle East brings STARZPLAY into the car, expanding connected media experiences across MENA, expanding access to premium sports and entertainment content for customers across the region. Customers with BMW and MINI vehicles equipped with ConnectedDrive across the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and JoBMW turns the car into another screen with […]

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]]> Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign https://campaignme.com/lays-puts-a-saudi-twist-on-its-global-no-lays-no-game-campaign/ Wed, 24 Jun 2026 09:53:21 +0000 https://campaignme.com/?p=123720 To kickstart the countdown to the FIFA World Cup 2026, Lay’s has brought the global tournament closer to fans in Saudi Arabia, honoring the matchday traditions and shared moments that unite supporters during one of the world’s biggest football events. As the official snack partner of the FIFA World Cup 2026, Lay’s has introduced opportunities […]

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