NCS | NewscastStudio

FOX Sports is using an XR stage, six traveling sets and a centralized remote-production workflow to anchor coverage of the 2026 FIFA World Cup across three countries. The approach combines LED volumes, augmented reality, player-tracking data and immersive venue feeds with a fan-driven design system built around chants, scarves and contemporary tournament branding. “The entire building is just this huge remote compound right now,” said Gary Hartley of Fox Sports. Read now: https://nca.st/5to1K #WorldCup2026 #BroadcastDesign #VirtualProduction #AugmentedReality #SportsBroadcasting #RemoteProduction #BroadcastTechnology #SetDesign #Fox #FoxSports #WorldCup #Soccer

What makes a corporate studio successful? One of the most interesting takeaways from today’s discussion at InfoComm wasn’t about cameras, control rooms, or technology. It was about thinking beyond the studio itself. Organizations are increasingly investing in production capabilities that support executive communications, employee engagement, training, events, and content creation across multiple spaces. The goal isn’t just to build a studio. It’s to build infrastructure that teams can actually use. Great discussion today with industry leaders from Mars, Broadcast Management Group, Inc., and NCS | NewscastStudio on how organizations are approaching scalability, usability, and ROI in modern production environments. 💬 Let’s continue the conversation in Las Vegas. 📍 Ross Video | Booth N7045 📍 AVIXA TV Studio | Booth N6845 🔗 https://ross.video/3PGHHCR #InfoComm #BroadcastAV #CorporateCommunications Dak Dillon Todd Mason Matt Morgan Matt Ross

Hybrid is no longer just a step on the road to the cloud – it’s where the industry is choosing to operate. This NCS | NewscastStudio piece brings together perspectives from recent Industry Insights roundtables and highlights why broadcasters see hybrid as the long‑term model for balancing cost, latency and existing investments. The article also notes how Globecast CTO Chris Pulis frames hybrid as a way to modernise in phases while preserving on‑prem value, using orchestration to make mixed environments behave like a single, coherent system. 📖 Read: Hybrid is the destination, not the detour https://lnkd.in/drxaAVBX #Globecast #HybridCloud #CloudProduction #MediaServices #BroadcastTechnology

Hybrid isn’t just a transition phase anymore – it’s becoming the default operating model for many broadcasters. In this new Industry Insights piece from NCS | NewscastStudio, our Group CTO Chris Pulis explains how Globecast is approaching this shift, from software‑defined control rooms to scalable live production in the cloud. He highlights why orchestration across cloud and edge matters, where cloud delivers the most value for live events, and how hybrid architectures help customers balance flexibility, performance and resilience. 📖 Read the full article: Industry Insights: Why hybrid production is becoming the default operating model 👇 https://lnkd.in/g88nJmfU #Globecast #HybridProduction #CloudProduction #MediaServices #BroadcastTechnology #Orchestration

Cloud production is moving into its next phase. ☁️ In NCS | NewscastStudio’s Industry Insights roundtable, our CMO Yaya Selva joins industry leaders to discuss what comes next, from cost discipline and operational change to more predictable, scalable live media workflows. Because the future of cloud production is not just about where workflows run. It’s about keeping control as live media operations move across facilities, networks, cloud and partner domains. 👉 Read the full roundtable: https://lnkd.in/drxaAVBX #CloudProduction #BroadcastTechnology #MediaTech #LiveProduction #IPProduction

Advertising companies are accelerating AI adoption across campaign optimization, targeting and measurement, but concerns around trust, brand safety and creative quality continue to slow full automation. New research from TripleLift found that while most organizations now have centralized AI strategies, fewer than one-third of advertising professionals report strong confidence in those approaches. “Companies want better results from AI, yet remain hesitant to share the data and trust required to unlock its full potential,” said Rob Deichert of TripleLift. Read now: https://nca.st/F8NE1 #Advertising #ArtificialIntelligence #AdTech #DigitalAdvertising #MediaResearch #ProgrammaticAdvertising #AI #MarketingTechnology #BrandSafety #CreativeTechnology

As broadcasters scale cloud and hybrid production environments, operational consistency, latency management and workflow resilience are becoming just as important as flexibility and elasticity. Industry leaders point to hybrid architectures, continuous monitoring, containerization and orchestration as critical components in balancing live production reliability with the scalability of cloud-based infrastructure. Read now: https://nca.st/5PkzV #BroadcastEngineering #CloudProduction #IPProduction #MediaTechnology #LiveProduction #CloudWorkflows #BroadcastTech #MediaInfrastructure #HybridCloud #MediaOperations

Rising streaming subscription costs are driving consumers toward bundled offerings that combine multiple services, broadband access and simplified billing into lower-cost packages. New research from Hub Entertainment Research found affordability has become the dominant factor in entertainment purchasing decisions, while studios increasingly view bundles as a strategy to reduce churn and improve long-term retention. “Studios know that bundles deliver stronger retention and reduce churn,” said Jason Platt Zolov of Hub Entertainment Research. Read now: https://nca.st/CyW8K #Streaming #StreamingBundles #SVOD #MediaResearch #ConnectedTV #OTT #SubscriptionEconomy #DigitalMedia #CordCutting #EntertainmentIndustry #Bundling

Streaming audiences are reporting growing frustration with content discovery, despite record levels of programming across subscription platforms. New research from Bango found that nearly one-third of U.S. viewers spend more than 30 minutes deciding what to watch, while younger audiences are increasingly abandoning shows early and feeling overwhelmed by fragmented streaming libraries. “When it comes to streaming, people are running out of patience, rather than running out of content,” said Giles Tongue of Bango®. Read now: https://nca.st/muGbR #Streaming #SVOD #ConnectedTV #MediaResearch #StreamingMedia #ContentDiscovery #OTT #ViewerBehavior #SubscriptionEconomy #DigitalMedia #Bundling

The FCC’s latest public comments signal growing debate over how broadcasters can monetize spectrum capacity during the ATSC 3.0 transition, while regulatory scrutiny surrounding media ownership, public interest obligations and political programming continues to intensify. Chairman Brendan Carr also indicated the commission is evaluating broader flexibility for datacasting, 5G and future spectrum use cases tied to broadcast infrastructure. “A letter based on the contours of a program that existed many, many years ago isn’t necessarily binding precedent for a show that exists today,” said Brendan Carr of the FCC regarding Disney’s filing tied to “The View.” Read now: https://nca.st/30sQq #FCC #Broadcasting #ATSC3 #Spectrum #MediaPolicy #BroadcastNews #TelevisionIndustry #MediaRegulation #Datacasting #BroadcastTechnology