The Ubex project is delighted to announce that it has entered into partnership with the Aida Digital advertising agency.

The Aida Digital agency specializes on providing advertising services to blockchain-based and cryptocurrency companies. The Ubex project will be acting as a contractor for the advertising agency, providing hosting to advertising campaigns and related services.

The partnership also entails in-depth monitoring and analysis of advertising campaign execution, ensuring that the Aida Digital agency received up-to-date and highly detailed information on all campaign performance indicators.

The Ubex project is continuing to expand its scope of partnerships, acting as a reliable and highly-efficient contractor and service provider. Stay tuned for more news and updates from Ubex.

Ubex project Partners With Aida Digital Cryptocurrency Advertising Agency was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Ubex project is making traction and is continuing to develop not only the network of its contacts and partnerships for expanding market presence, but is also working on improving the technical aspects of the platform. The following is a short overview of some of the most important changes that were introduced over the last period.

1. Support for a product feed has been added as a major step towards automating the launch of advertising campaigns. This innovative feature is designed primarily for such a category of potential customers as large marketplaces. Such venues are able to form feeds with an array of information that contains creative ads and relevant targeting. The given function now allows the Ubex platform to read such feeds and automatically develop creative ads and launch appropriate campaigns. At the moment, the development team is in the process of testing the given feature with a large Russian marketplace.

2. A white-label SSP for a large marketplace in Russia has been successfully launched. This is a very big step for the platform, as it allows it to not only sell advertising, but also display it via the SSP. At the moment, it consists of one site, one of the largest marketplaces on the market, and is at the stage of active testing.

3. A function of uniform advertising has been implemented. Earlier, the system automatically purchased all available traffic that it could at any given moment. However, the given feature makes it possible to configure the system in such a way that the budget is distributed evenly throughout the day, taking into account the activity of internet users at different hours.

4. The ability to select only non-skippable video formats for advertising has been added. The KPIs of most clients often include a metric known as VTR (view through rate). The introduction of this function allows users to correct such a parameter during the period of the campaign, because non-skippable videos yield a 100% VTR.

5. Connected TV traffic and the ability to run ads on smart TVs has also been added.

6. Integration with Google and Yandex advertising networks has been updated. Over the past month, both of these networks have significantly changed their algorithms for working with DSPs, including Ubex, which has led to the need to update the integration protocols.

7. Various minor bug fixes have been carried out and the interface has been optimized to improve the user experience.

The Ubex platform is maintaining pace with the market and is continuing to develop to maintain the engagement of users and its attractiveness as a progressive advertising venue.

The Ubex platform is maintaining pace with the market and is continuing to develop to maintain the engagement of users and its attractiveness as a progressive advertising venue.

Ubex Project Developer’s Update was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Ubex project development team is continuing to update the platform’s many modules and add new functionality for the convenience of its users. The following is an overview of the most recent updates and changes that have been introduced to the Ubex platform.

1. Various reports have been added and refined:

The team has implemented reports by reference for easy access and sharing among clients. Users no longer need to access the dashboard to see any statistics, as now they can generate a special link that will display all the required information in the dashboard without the need for a login.

New metrics have been added to existing reports:

Reach shows how many unique users saw the ad impression. This parameter can now also be adjusted in the campaign settings.

The VTR metrics shows the percentage at which the video ad was viewed.

In addition, the export of reports to Excel has been improved.

2. In the video campaign targeting settings, users can now choose between in-stream / out-stream inventory.

3. Significant improvements have been introduced in the code of the purchasing system, allowing users to buy more ads and improve baseline campaign indicators.

4. The ability to arbitrate traffic between networks has been added to the system. Since many ad networks have been connected to Ubex, the development team added a function, thanks to which the procurement system will show ads in the most profitable network at that particular moment. The given function is especially relevant in situations when the same ad slot is available in 2 networks at the same time, for example, in Google and Yandex.

5. Part of the platform infrastructure was transferred to Yandex cloud to optimize campaigns taking place in the CIS.

6. Bug fixes and interface improvements have been added for better user experience.

The Ubex project is developing the platform to improve overall performance and ensure quality operation for all users.

Ubex Project Developer’s Blog Tech Update was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Ubex team is delighted to announce that it has been selected from among more than 1,800 startups and got into the short list of 500 companies slated for acceleration. Having proven to have exceptional team cohesion and business prospects, the Ubex project was eventually selected into the top 25 projects.

For the last 3 months, the Ubex team went through rigorous preparation and training programs, tests, offline seminars and lectures, meetings with mentors and investors, pitch sessions and much more. The efforts were all directed to making sure that the project is prepared and presented before the committee board of the Sber500 Accelerator.

The culmination of the accelerator was the Demo Day, which was attended by representatives of large companies, state corporations and investment funds.

The Demo Day marks the end of the accelerator program as projects that have passed it are starting on the most interesting part of their path to development.

The Ubex team managed to set up a series of meetings and calls for the next month with potential clients, including McDonalds, Medsi and many others. The Sber500 team, in turn, will continue to work on promoting the startups that made it to the final. It was a large-scale event and its positive consequences will be evident in the near future. Also, Ubex managed to get the first place by the number of meeting requests.

During the accelerator period, the Ubex team increased its turnover by 3 times, and the number of requests for advertising increased by 5 times, proving the effectiveness of positive promotion and product placement while highlighting the true potential of the platform. Stay tuned for more news and updates from Ubex.

Ubex Successfully Passes Sber500 Accelerator was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.

A meeting was held on April 8 as part of the Sber500 startups accelerator that hosted the top 25 startups, which had successfully passed selection following the bootcamp sessions.

The meeting was marked with speeches, as each startup had to briefly present its offering within two minutes for the representatives of the Sberbank ecosystem. Each presentation was analyzed on an individual basis as the members of the Ecosystem made notes about each startup, assessing the need and perspective of the presented project based on the industry of their operation and business vector.

The Ubex team was represented by CEO Artem Chestnov. The presentation was received well, as Artem was asked questions about the platform’s capabilities, as well as the distribution of international traffic. The Ubex platform evoked interest among the representatives of Sber Security and Sber Solutions. Moreover, the platform received an assignment regarding the launch of an advertising campaign for Rabota.ru from the Sbermarketing advertising agency.

After the official part of the event, the attendees were given the opportunity to communicate with the representatives of the Ecosystem, as well as conduct networking with other professionals present. Such communication with equally inspired individuals is exactly what the Ubex team received as a result of this meeting.

The next event in the series will take place on April 15, and will include an introduction before major brands, where the Ubex team will also have to present their product and establish its image before international companies.

The first defense of the pitch for the representatives of the Sberbank ecosystem was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Ubex development team is delighted to announce that the project has successfully passed the selection process of a major national accelerator program and has been chosen as one of the most promising platforms among numerous other participants.

During the month of February, The Ubex team participated in the selection process for one of the world’s most renowned startup accelerators. The accelerating program for startups is tailored to advancing the development of projects in the field of robotics and IT. The accelerator is designed for new projects and technological solutions that allow users to reduce costs or maximize profits by optimizing individual processes of the host platform.

The Ubex project team went through 2 weeks of intensive training, attended lectures, and conducted numerous sessions for showcasing the platform’s capabilities. This gave the team immense impetus in development, helped to revise the business model and outline the further direction of development of the project.

Of the numerous startups that had participated in the selection process, the Ubex project was among the selected 25 that will undergo acceleration. Over the next 2 months, the team will interact even more closely with the organizers and mentors of the program, who will help the project accelerate and improve its business. During this time, the team is confident that it will gain access to numerous new contacts, partners and clients.

At the end of April, the Ubex development team will have a demo day, which will be a presentation in front of a pool of investors.

The Ubex development team confident that its participation in the accelerator program will fast-track the project’s development and popularization, and will act as an off-ramp for future business scaling. Stay tuned for more news and updates from Ubex.

Ubex Project Fast-Tracked To Runners Up In Major Accelerator Program was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.

The new year has started out well for the Ubex project and the development team has started working on improving the quality of service and product offering.

Over the course of last year, the team has been analyzing customer requests and reached a number of important conclusions regarding the services and functions most needed and demanded by users. The analysis has shown that Brand Safety and Brand Lift are the two most demanded features.

As a result of the given requests expressed by our users, the Ubex development team has decided to implement both features in the near future on the platform.

Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online. In response to ads being placed next to undesirable content, companies have cut advertising budgets and pulled ads from online advertising and social media platforms. Brand safety is also the concept of protecting a brand from being mentioned and displayed in a negative information environment. Online brand advertisements or mentions of a brand’s name must not appear in videos or articles that contain information which may conflict with the brand’s mission or impair its image. It is also the protection of the advertiser’s brand and its advertising creatives from being mentioned in a negative information content, such as:

• Adult content (content “for adults”)
• Drugs
• Alcohol
• Spice and other substances that threaten human health
• Taboo topics
• Fraudulent apps and spyware
• Opposition topics and other inappropriate content

Programmatic technology allows the advertiser to independently establish a list of restrictions and manage them. The context of the brand is also important. For example, an advertisement appearing next to the news of a plane crash can destroy the reputation of an airline.

Brand Lift is an automated tool that allows users to assess the impact of an advertising campaign on the values ​​of brand metrics, such as:

• Brand awareness
• Brand recall
• Brand interest

Brand Awareness and Brand Recall are measured through survey promotional materials. Brand interest is measured by analyzing the volume of search queries. Brand Lift technology allows users to assess the level of recognition of a product or brand by a specific target audience after an advertising campaign.

The introduction of the given technologies will allow Ubex to attract more customers and gain a foothold on the market with a broader product offering.

The development team is confident that the integration of both new features will favorably affect the positioning of the platform and will allow it to cater to larger brands that have significant reputations to maintain. Stay tuned for more news and updates from Ubex.

Improvements Underway For Ubex Platform was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Ubex platform is continuing to expand the list of functions available to its users and is perfecting existing functionality to ensure high convenience and advanced operational capacities. The development team is delighted to introduce a list of updates that have recently been implemented on the platform.

1. The fully automated moderation of creative has been introduced. The participation of platforms managers is now required only in controversial situations.

2. The utm-tags and macros editor in the creatives settings has been added. It has now become much easier and more convenient to add labels and macros to links.

3. The ability to withdraw funds allocated to a group of campaigns and return them to the account balance has been added. Many users have requested the introduction of the given function, since it often happens that a small amount of funds remains on a group of campaigns, which the user does not plan to use, but wants to transfer back to their account.

4. Full-fledged CPA reporting has been launched. Postback links are now fully functional and enable tracking of activity on the advertiser’s website.

5. The integration with Appsflyer for tracking conversions in applications has been completed.

6. A system of filtering traffic from bots with the help of our partners at Adscore has been added.

7. Automatic optimization for banner sizes has been added. Now the system analyzes the indicators of various banner sizes. When the AI optimization function is enabled, the system will turn off the sizes that bring the least results.

8. New charts have been added to the main dashboard. Current campaigns and active creative are now displayed on the dashboard as well.

9. A display of general indicators on a group of campaigns has been added.

10. Extended reports on geo and banner sizes has been launched.

11. Traffic packages have been added. Users can now launch an advertising campaign in less than 5 minutes when creating a campaign through packages.

12. Minor improvements and polishing of the interface, elimination of minor bugs, etc. has also been conducted.

The Ubex platform is constantly undergoing development and improvement to ensure that users receive the best possible experience. Stay tuned for more news and updates from Ubex.

Ubex Platform Developers Update was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.

Ubex has a new special offer for advertising agencies! They can now make use of the new Ubex White Label DSP feature. So what is it about?

When defining white label software, it is important to note that it represents a ready-made instrument that can be rebranded and used for the needs of any company requiring the functionality of such a toll. Developers who create such software later sell their solutions to other participants of a specific industry and receive additional income for their efforts.

A white label DSP is a non-branded advertising platform that is put up for sale. Instead of a monthly payment for a self-service DSP that ships as a SaaS, a white label DSP becomes a proprietary product. At the same time, the users of such DSPs save millions in development costs.

Ownership gives the user of such a white label DSP invaluable freedom, making it the most wholesome advertising technology solution available on the modern market. Most advertisers using White Label DSPs realize that using such solutions makes programmatic media purchases easier, as they stop paying extra per impression and get all the data from their campaigns in a comprehensive fashion.

In contrast to self-service DSPs, white label solutions can be connected to custom SSPs and users will always be responsible for their traffic’s source and will receive full data sent from publishers.

In addition, users can opt out of the rest of the self-service DSPs and combine all their actions into one account. By using multiple platforms, users often compete with their own bids and lose at auctions. A white label DSP platform rids users of such inconveniences, since they can connect as many SSPs and ad exchanges as they require and enjoy a broader variety of traffic.

Ubex has already attracted a major agency to using the solution, which has been launched and is fully functional.

Stay tuned for more news and updates from Ubex.

Ubex introducesWhite Label DSP feature was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.

Ubex is pleased to announce the launch of three new tariffs for its users. Among the tariffs platform users can choose are the Base Tariff, the Optimal Tariff for 1–3 months, and the Business Tariff for 6–12 months.

The Tariffs are tailored to suit the needs of any Ubex platform users and include a number of convenient features that make working with the platform profitable and efficient.

The Base Tariff is free and offers ready-made settings with a banner constructor and manager assistance for setting up the first two campaigns. The given tariff is suitable for any budget.

The Optimal Tariff is best suited for budgets of $1,000 and more. The given tariff costs $49.99 and offers 5% discounts for a period of 5 months. The tariff includes full coverage of the Ubex community and insurance coverage guarantees. Users of the given tariff also get assistance in setting up the first 5 campaigns and prompt response times from the Ubex support team.

The Business Tariff is recommended for budgets of $10,000 and above. It costs $149.99 for 6–12 months and offers discounts of up to 5%. Among the options included are premium sources, custom bidders and reports, options for banner orders of up to 15 units, and the assistance of a dedicated support manager.

The Ubex development team is convinced that the offer of the given tariffs will allow a broader audience of businesses to join the platform and experience the benefits of decentralized advertising placement. Stay tuned for more news and updates from Ubex.

Ubex Introduces New Tariffs was originally published in Ubex on Medium, where people are continuing the conversation by highlighting and responding to this story.