{"id":1106,"date":"2017-09-08T22:39:05","date_gmt":"2017-09-09T03:39:05","guid":{"rendered":"https:\/\/qing.su\/?p=1106"},"modified":"2017-09-08T22:39:46","modified_gmt":"2017-09-09T03:39:46","slug":"128","status":"publish","type":"post","link":"https:\/\/qing.su\/article\/128.html","title":{"rendered":"\u5982\u4f55\u7533\u8bf7\u5e76\u901a\u8fc7\u8003\u8bd5\u83b7\u5f97\u8c37\u6b4cAdWords\u8ba4\u8bc1 (Google AdWords Certification)"},"content":{"rendered":"<p>\u4ece\u53bb\u5e74\u5f00\u59cb\uff0c\u8c37\u6b4c\u5f00\u653e\u4e86Google AdWords\u8ba4\u8bc1\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u514d\u8d39\u53c2\u52a0\u8c37\u6b4c\u7684\u7f51\u4e0a\u8003\u8bd5\u83b7\u5f97\u8c37\u6b4c\u7684\u8ba4\u8bc1\u3002\u4f5c\u4e3a\u5168\u4e16\u754c\u6700\u5927\u7684\u5e7f\u544a\u8054\u76df\uff0c\u8c37\u6b4c\u7684Google AdWords Certification\u5f88\u6709\u542b\u91d1\u91cf\u3002\u5982\u679c\u4ece\u4e8b\u76f8\u5173\u804c\u4e1a\uff0c\u90a3\u4e48\u83b7\u5f97\u8be5\u8ba4\u8bc1\u540e\u53ef\u4ee5\u4e3a\u4f60\u7684\u7b80\u5386\u589e\u6dfb\u4eae\u70b9\u3002\u5982\u679c\u5e76\u4e0d\u4ece\u4e8b\u76f8\u5173\u804c\u4e1a\uff0c\u5b66\u4e60\u8c37\u6b4cAdWords\u76f8\u5173\u77e5\u8bc6\u4e5f\u5bf9\u6211\u4eec\u7684\u7f51\u7ad9\u5e7f\u544a\u7ba1\u7406, SEO, \u6765\u8def\u5206\u6790, \u7f51\u7edc\u8425\u9500\u7b49\u6280\u80fd\u7684\u63d0\u5347\u6709\u975e\u5e38\u5927\u7684\u5e2e\u52a9\u3002\u9274\u4e8e\u6628\u5929\u521a\u62ff\u5230\u4e86Google AdWords Certification, \u4eca\u5929\u6211\u5c31\u6765\u4ecb\u7ecd\u4e00\u4e0b\u7533\u8bf7\u548c\u8003\u8bd5\u7684\u6d41\u7a0b\u3002<\/p>\n<p>\u672c\u6587\u4f5c\u8005\u4e3a\u9999\u83c7\u80a5\u725b\uff0c\u539f\u6587\u5730\u5740\u4e3a<a href=\"https:\/\/qing.su\/article\/128.html\">https:\/\/qing.su\/article\/128.html<\/a>, \u8f6c\u8f7d\u8bf7\u6ce8\u660e\u4f5c\u8005\u548c\u539f\u6587\u94fe\u63a5\uff0c\u8c22\u8c22\u3002<\/p>\n<p>\u6211\u4eec\u5148\u4e86\u89e3\u4e00\u4e0b\u83b7\u5f97Google AdWords Certification\u7684\u6d41\u7a0b\u3002\u9996\u5148\uff0c\u6211\u4eec\u9700\u8981\u5148\u6ce8\u518c\u4e00\u4e2aGoogle Partners\u8d26\u53f7\u3002\u7136\u540e\uff0c\u901a\u8fc7\u4e00\u4e2aAdWords Fundamentals\u8003\u8bd5\uff0c\u867d\u7136\u662ffundamentals, \u4f46\u662f\u6211\u505a\u4e0b\u6765\u611f\u89c9\u8981\u6bd4\u540e\u9762\u7684\u4e13\u9879\u8003\u8bd5\u8981\u96be\u4e00\u4e9b\u3002\u901a\u8fc7AdWords Fundamentals\u8003\u8bd5\u4e4b\u540e\uff0c\u53ef\u4ee5\u9009\u62e9Search Advertising, Display Advertising, Video Advertising, Mobile Advertising, Shopping Advertising\u4e2d\u7684\u4efb\u610f\u4e00\u95e8\u4e13\u9879\u8003\u8bd5\uff0c\u6211\u53c2\u52a0\u7684\u662fSearch Advertising. \u901a\u8fc7\u4e13\u9879\u8003\u8bd5\uff0c\u6211\u4eec\u5c31\u83b7\u5f97\u4e86Google AdWords\u8ba4\u8bc1\u3002\u8bc1\u4e66\u53ef\u4ee5\u5728\u7528\u6237\u8d26\u6237\u4e2d\u6253\u5370\u3002<\/p>\n<h2>1, \u6ce8\u518cGoogle Partners\u8d26\u6237<\/h2>\n<p>\u8fd9\u4e00\u6b65\u975e\u5e38\u7b80\u5355\uff0c\u6211\u4eec\u6253\u5f00https:\/\/www.google.com\/partners\/about\/join.html\u5373\u53ef\u7528\u81ea\u5df1\u7684\u8c37\u6b4c\u8d26\u6237\u767b\u5f55\u5e76\u5b8c\u6210Google Partners\u8d26\u6237\u6ce8\u518c\u3002\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u6ce8\u518c\u6210\u4e3aGoogle Partners, \u65e0\u9700\u7ed1\u5b9a\u4efb\u4f55\u652f\u4ed8\u65b9\u5f0f\uff0c\u4e14\u4efb\u610f\u56fd\u5bb6\u5747\u53ef\u6ce8\u518c\u3002<\/p>\n<p><a href=\"https:\/\/qing.su\/wp-content\/uploads\/2017\/09\/GAC.png\"><img alt=\"\" decoding=\"async\" class=\"aligncenter wp-image-1107\" src=\"https:\/\/qing.su\/wp-content\/uploads\/2017\/09\/GAC-300x219.png\" alt=\"\" width=\"600\" height=\"437\" srcset=\"https:\/\/qing.su\/wp-content\/uploads\/2017\/09\/GAC-300x219.png 300w, https:\/\/qing.su\/wp-content\/uploads\/2017\/09\/GAC-768x560.png 768w, https:\/\/qing.su\/wp-content\/uploads\/2017\/09\/GAC.png 959w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2>2, \u51c6\u5907\u5e76\u901a\u8fc7AdWords Fundamentals\u8003\u8bd5<\/h2>\n<p>\u8fd9\u573a\u8003\u8bd5\u4ece\u51c6\u5907\u5230\u7b54\u9898\u901a\u5e38\u9700\u8981\u6570\u4e2a\u5c0f\u65f6\u65f6\u95f4\u3002\u6211\u4eec\u767b\u5165Google Partners\u9762\u677f\u4e4b\u540e\uff0c\u53ef\u4ee5\u770b\u5230\u5de6\u4fa7\u7684Certifications, \u9009\u62e9AdWords. \u8fd9\u91cc\u6211\u4eec\u5c31\u53ef\u4ee5\u770b\u5230AdWords Fundamentals\u8ba4\u8bc1\u8003\u8bd5\u3002\u8be5\u8003\u8bd5\u5305\u542b\u4e86\u5f88\u591a\u57fa\u672c\u7684\u4e92\u8054\u7f51\u5e7f\u544a\u6982\u5ff5\u3001\u8c37\u6b4c\u5e7f\u544a\u8054\u76df\u7684\u57fa\u672c\u64cd\u4f5c\u3001\u4ee5\u53ca\u600e\u6837\u8bbe\u7f6e\u5408\u9002\u7684\u4e92\u8054\u7f51\u5e7f\u544a\u7b49\u5185\u5bb9\uff0c\u56e0\u6b64\u82e5\u5bf9\u8fd9\u65b9\u9762\u4e0d\u592a\u719f\u6089\uff0c\u90a3\u8003\u8bd5\u524d\u8bf7\u5148\u5b66\u4e60\u4e00\u4e0b\u8c37\u6b4c\u63d0\u4f9b\u7684\u514d\u8d39\u8bfe\u7a0b\u3002<\/p>\n<p>\u70b9\u51fbAdWords Fundamentals\u8fdb\u5165\u5176\u9875\u9762\u540e\uff0c\u5c31\u53ef\u4ee5\u770b\u5230\u5c4f\u5e55\u4e0b\u65b9\u63d0\u4f9b\u4e86\u4e09\u7ae0\u7684\u51c6\u5907\u6750\u6599\uff0c\u5185\u5bb9\u6bd4\u8f83\u591a\u4e14\u7e41\u6742\u3002\u8fd9\u91cc\u6211\u5efa\u8bae\u53ef\u4ee5\u70b9\u51fb\u5c4f\u5e55\u4e2d\u90e8\u7684Take the AdWords Fundamentals online course, \u8fd9\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u4ea4\u4e92\u5f0f\u8bfe\u7a0b\uff0c\u80fd\u591f\u8ba9\u6211\u4eec\u5728\u4e24\u5c0f\u65f6\u5185\u5feb\u901f\u5165\u95e8\u3002\u5185\u5bb9\u638c\u63e1\u4e4b\u540e\u5c31\u53ef\u4ee5\u53c2\u52a0\u8003\u8bd5\u4e86\u3002<\/p>\n<p>AdWords Fundamentals\u8003\u8bd5\u5168\u90e8\u90fd\u662f\u9009\u62e9\u9898\uff0c\u4e00\u5171100\u9053\uff0c\u7b54\u5bf980\u9053\u624d\u80fd\u901a\u8fc7\u3002\u5982\u679c\u8ba4\u771f\u5b66\u4e60\u4e86AdWords Fundamentals\u8bfe\u7a0b\uff0c\u90a3\u4e48\u901a\u8fc7\u8be5\u8003\u8bd5\u5e76\u4e0d\u662f\u5f88\u96be\u3002\u5982\u679c\u9047\u5230\u4e0d\u4f1a\u7684\u9898\uff0c\u53ef\u4ee5\u67e5\u8be2Google AdWords\u7684\u4ea7\u54c1\u6587\u6863\uff0c\u53ea\u8981\u63a7\u5236\u603b\u65f6\u95f4\u5728\u4e24\u4e2a\u5c0f\u65f6\u4ee5\u5185\u5373\u53ef\u3002\u5982\u679c\u6ca1\u6709\u901a\u8fc7\uff0c\u53ea\u80fd\u7b49\u4e00\u661f\u671f\u4e4b\u540e\u518d\u6765\u5c1d\u8bd5\u4e86\u3002<\/p>\n<h2>3, \u51c6\u5907\u5e76\u901a\u8fc7AdWords\u4e13\u9879\u8003\u8bd5<\/h2>\n<p>\u5982\u4e4b\u524d\u6240\u8bf4\uff0cAdWords\u4e13\u9879\u8003\u8bd5\u4e00\u5171\u6709\u4e94\u95e8\uff0c\u4efb\u9009\u4e00\u95e8\u5373\u53ef\u3002\u8fd9\u91cc\u63a8\u8350\u5927\u5bb6\u548c\u6211\u4e00\u6837\u53c2\u52a0Search Advertising\u8003\u8bd5\uff0c\u7b2c\u4e00\u4e2a\u539f\u56e0\u662fSearch Advertising\u662f\u6211\u4eec\u6700\u5e38\u7528\u5230\u7684\u60c5\u5f62\uff0c\u7b2c\u4e8c\u4e2a\u539f\u56e0\u662f\u5728\u5b66\u4e60AdWords Fundamentals\u7684\u65f6\u5019\u5df2\u7ecf\u5b66\u4e60\u4e86\u4e00\u90e8\u5206Search Advertising\u7684\u77e5\u8bc6\uff0c\u8fd9\u6837\u638c\u63e1\u8d77\u6765\u4f1a\u6bd4\u8f83\u5feb\u3002<\/p>\n<p>\u9009\u62e9\u4f60\u8981\u53c2\u52a0\u7684\u4e13\u9879\u8003\u8bd5\u6bd4\u5982Search Advertising\u70b9\u8fdb\u53bb\uff0c\u5c4f\u5e55\u4e0b\u65b9\u80fd\u770b\u5230Study guide. Search Advertising\u7684\u8bfe\u7a0b\u67098\u4e2a\u90e8\u5206\uff0c\u4e00\u517154\u9875\uff0c\u9700\u8981\u8010\u5fc3\u770b\u5b8c\u3002\u770b\u5b8c\u5e76\u7406\u89e3\u540e\u5c31\u53ef\u4ee5\u53bb\u8003\u8bd5\u5566\u3002\u548cAdWords Fundamentals\u4e00\u6837\uff0cSearch Advertising\u8003\u8bd5\u4e00\u5171\u6709100\u9898\uff0c\u9700\u8981\u5728120\u5206\u949f\u5185\u505a\u5bf980\u9053\u4ee5\u4e0a\u7684\u9898\u76ee\u5c31\u53ef\u4ee5\u901a\u8fc7\u8003\u8bd5\u3002<\/p>\n<h2>4, \u83b7\u5f97\u8ba4\u8bc1<\/h2>\n<p>\u606d\u559c\uff0c\u8fd9\u65f6\u4f60\u5df2\u7ecf\u83b7\u5f97\u4e86\u8c37\u6b4c\u7684Google AdWords Certification\u5566\uff01\u4f60\u53ef\u4ee5\u70b9\u51fbMy Profile, \u5728Certifications and Exams\u4e2d\u6253\u5370\u521a\u521a\u83b7\u5f97\u7684\u8bc1\u4e66\u3002\u5982\u679c\u9700\u8981\u83b7\u5f97\u5176\u4ed6\u8bc1\u4e66\uff0c\u53ea\u9700\u63a5\u7740\u53c2\u52a0\u5176\u4ed6\u7684\u8003\u8bd5\u5e76\u901a\u8fc7\u5373\u53ef\u3002<\/p>\n<p>\u5982\u679c\u5728\u8ba4\u8bc1\u6216\u8003\u8bd5\u8fc7\u7a0b\u4e2d\u9047\u5230\u4ec0\u4e48\u95ee\u9898\uff0c\u6b22\u8fce\u5728\u6587\u7ae0\u4e0b\u65b9\u7559\u8a00\uff0c\u6211\u5c06\u5c3d\u529b\u89e3\u7b54\u3002\u672c\u6587\u4f5c\u8005\u4e3a\u9999\u83c7\u80a5\u725b\uff0c\u539f\u6587\u5730\u5740\u4e3a<a href=\"https:\/\/qing.su\/article\/128.html\">https:\/\/qing.su\/article\/128.html<\/a>, \u8f6c\u8f7d\u8bf7\u6ce8\u660e\u4f5c\u8005\u548c\u539f\u6587\u94fe\u63a5\uff0c\u8c22\u8c22\u3002<\/p>\n<p>Reference(s):<\/p>\n<p>1, Rice, D. <em>AdWords Zero to AdWords Hero: A\u00a0Guide.<\/em>\u00a0(2016) https:\/\/www.viget.com\/articles\/get-google-adwords-certified<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4ece\u53bb\u5e74\u5f00\u59cb\uff0c\u8c37\u6b4c\u5f00\u653e\u4e86Google AdWords\u8ba4\u8bc1\uff0c\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u514d\u8d39\u53c2\u52a0\u8c37\u6b4c\u7684\u7f51\u4e0a\u8003\u8bd5\u83b7\u5f97\u8c37\u6b4c\u7684\u8ba4\u8bc1\u3002\u4f5c\u4e3a\u5168\u4e16\u754c\u6700\u5927\u7684\u5e7f\u544a\u8054\u76df\uff0c\u8c37\u6b4c\u7684Google AdWords Certification\u5f88\u6709\u542b\u91d1\u91cf\u3002\u5982\u679c\u4ece\u4e8b\u76f8\u5173\u804c\u4e1a\uff0c\u90a3\u4e48\u83b7\u5f97\u8be5\u8ba4\u8bc1\u540e\u53ef\u4ee5\u4e3a\u4f60\u7684\u7b80\u5386\u589e\u6dfb\u4eae\u70b9\u3002\u5982\u679c\u5e76\u4e0d\u4ece\u4e8b\u76f8\u5173\u804c\u4e1a\uff0c\u5b66\u4e60\u8c37\u6b4cAdWords\u76f8\u5173\u77e5\u8bc6\u4e5f\u5bf9\u6211\u4eec\u7684\u7f51\u7ad9\u5e7f\u544a\u7ba1\u7406, SEO, \u6765\u8def\u5206\u6790, \u7f51\u7edc\u8425\u9500\u7b49\u6280\u80fd\u7684\u63d0\u5347\u6709\u975e\u5e38\u5927\u7684\u5e2e\u52a9\u3002\u9274\u4e8e\u6628\u5929\u521a\u62ff\u5230\u4e86Google AdWords Certification, \u4eca\u5929\u6211\u5c31\u6765\u4ecb\u7ecd\u4e00\u4e0b\u7533\u8bf7\u548c\u8003\u8bd5\u7684\u6d41\u7a0b\u3002 \u672c\u6587\u4f5c\u8005\u4e3a\u9999\u83c7\u80a5\u725b\uff0c\u539f\u6587\u5730\u5740\u4e3ahttps:\/\/qing.su\/article\/128.html, \u8f6c\u8f7d\u8bf7\u6ce8\u660e\u4f5c\u8005\u548c\u539f\u6587\u94fe\u63a5\uff0c\u8c22\u8c22\u3002 \u6211\u4eec\u5148\u4e86\u89e3\u4e00\u4e0b\u83b7\u5f97Google AdWords Certification\u7684\u6d41\u7a0b\u3002\u9996\u5148\uff0c\u6211\u4eec\u9700\u8981\u5148\u6ce8\u518c\u4e00\u4e2aGoogle Partners\u8d26\u53f7\u3002\u7136\u540e\uff0c\u901a\u8fc7\u4e00\u4e2aAdWords Fundamentals\u8003\u8bd5\uff0c\u867d\u7136\u662ffundamentals, \u4f46\u662f\u6211\u505a\u4e0b\u6765\u611f\u89c9\u8981\u6bd4\u540e\u9762\u7684\u4e13\u9879\u8003\u8bd5\u8981\u96be\u4e00\u4e9b\u3002\u901a\u8fc7AdWords Fundamentals\u8003\u8bd5\u4e4b\u540e\uff0c\u53ef\u4ee5\u9009\u62e9Search Advertising, Display Advertising, Video Advertising, Mobile Advertising, Shopping Advertising\u4e2d\u7684\u4efb\u610f\u4e00\u95e8\u4e13\u9879\u8003\u8bd5\uff0c\u6211\u53c2\u52a0\u7684\u662fSearch Advertising. \u901a\u8fc7\u4e13\u9879\u8003\u8bd5\uff0c\u6211\u4eec\u5c31\u83b7\u5f97\u4e86Google AdWords\u8ba4\u8bc1\u3002\u8bc1\u4e66\u53ef\u4ee5\u5728\u7528\u6237\u8d26\u6237\u4e2d\u6253\u5370\u3002 1, \u6ce8\u518cGoogle Partners\u8d26\u6237 \u8fd9\u4e00\u6b65\u975e\u5e38\u7b80\u5355\uff0c\u6211\u4eec\u6253\u5f00https:\/\/www.google.com\/partners\/about\/join.html\u5373\u53ef\u7528\u81ea\u5df1\u7684\u8c37\u6b4c\u8d26\u6237\u767b\u5f55\u5e76\u5b8c\u6210Google Partners\u8d26\u6237\u6ce8\u518c\u3002\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u6ce8\u518c\u6210\u4e3aGoogle Partners, \u65e0\u9700\u7ed1\u5b9a\u4efb\u4f55\u652f\u4ed8\u65b9\u5f0f\uff0c\u4e14\u4efb\u610f\u56fd\u5bb6\u5747\u53ef\u6ce8\u518c\u3002 2, 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Fundamentals\u8fdb\u5165\u5176\u9875\u9762\u540e\uff0c\u5c31\u53ef\u4ee5\u770b\u5230\u5c4f\u5e55\u4e0b\u65b9\u63d0\u4f9b\u4e86\u4e09\u7ae0\u7684\u51c6\u5907\u6750\u6599\uff0c\u5185\u5bb9\u6bd4\u8f83\u591a\u4e14\u7e41\u6742\u3002\u8fd9\u91cc\u6211\u5efa\u8bae\u53ef\u4ee5\u70b9\u51fb\u5c4f\u5e55\u4e2d\u90e8\u7684Take the AdWords Fundamentals online course, \u8fd9\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u4ea4\u4e92\u5f0f\u8bfe\u7a0b\uff0c\u80fd\u591f\u8ba9\u6211\u4eec\u5728\u4e24\u5c0f\u65f6\u5185\u5feb\u901f\u5165\u95e8\u3002\u5185\u5bb9\u638c\u63e1\u4e4b\u540e\u5c31\u53ef\u4ee5\u53c2\u52a0\u8003\u8bd5\u4e86\u3002 AdWords &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"\u5982\u4f55\u7533\u8bf7\u5e76\u901a\u8fc7\u8003\u8bd5\u83b7\u5f97\u8c37\u6b4cAdWords\u8ba4\u8bc1 (Google AdWords Certification)\" class=\"read-more button\" href=\"https:\/\/qing.su\/article\/128.html#more-1106\" aria-label=\"More on 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