r/PPC

A rising tide lifts all boats.

Been in PPC for about 7 years now and I still don’t have a good answer for this. I moved into a B2B SaaS niche agency at the beginning of the year and it’s been a much better and less stressful experience than my previous agency, but man I don’t know if it’s just this niche in the industry or what but the communication, data overload, and all that is just overwhelming at times. Constant context switching between clients and platforms. On top of that, just feeling immense imposter syndrome that I’m not good enough or not doing things the best.

I’m sure I’m not the only one feeling this way but just curious how others are managing themselves through it all and the day to day grind.

Hi everyone,

Our business website was recently suspended for a while due to a domain issue, but it's now back online.

Since then, we've seen a noticeable drop in Google Ads leads. Before the suspension, I had already:

Created optimized landing pages (90+ PageSpeed score)

Set up GA4, GTM, and Microsoft Clarity

Cleaned up tracking issues

I'm trying to understand what the most likely reason is.

What do you think?

🔘 A. Domain suspension can significantly impact Google Ads, SEO, and lead generation, and recovery takes time.

🔘 B. A domain suspension has only a temporary impact, and the drop is more likely due to Google Ads optimization, competition, or search demand.

🔘 C. It could be a combination of both.

I'd really appreciate it if you could also explain why you chose your answer, especially if you've experienced something similar.