{"id":873,"date":"2020-08-05T23:57:53","date_gmt":"2020-08-05T23:57:53","guid":{"rendered":"https:\/\/sensible.com\/divi\/?page_id=873"},"modified":"2024-03-01T15:13:06","modified_gmt":"2024-03-01T20:13:06","slug":"dont-make-me-think","status":"publish","type":"page","link":"https:\/\/sensible.com\/dont-make-me-think\/","title":{"rendered":"Don’t Make Me Think"},"content":{"rendered":"

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Don’t Make Me Think, Revisited<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_text_color=”#fd8407″ header_font=”|700|||||||” header_text_color=”#fd8407″ custom_margin=”||10px|||” text_font_size_last_edited=”off|phone” text_letter_spacing_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

A Common Sense Approach to Web (and Mobile) Usability<\/em><\/span><\/h4>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

New Riders \/ 2014 \/ 3rd edition \/ 212 pages<\/span><\/p>\n

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New Riders \/ 2014 \/ 3rd edition \/ 212 pages<\/span>Where to buy it<\/span><\/a><\/p>\n

<\/span><\/p>\n

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New Riders \/ 2014 \/ 3rd edition \/ 212 pages<\/span><\/p>\n

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%22%22<\/p>\n

Here\u2019s why I wrote it:<\/h3>\n

In 1999, I’d spent ten years as a usability consultant helping my clients make their products easier to use.<\/p>\n

I knew that while what I did was valuable, some of it wasn’t really that hard to do.<\/strong><\/p>\n

I figured that if I could explain how I did it, more people could do it, and the products they built would be better.<\/p>\n

(I also did it so I could raise my consulting rates<\/strong>. But that\u2018s another story.)<\/p>\n

Much to my surprise, it\u2019s ended up selling more than 600,000 copies<\/strong> in twenty languages, and has become most people\u2019s introduction to User Experience (UX).<\/p>\n

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%22Book<\/p>\n

Here\u2019s why I wrote it:<\/h3>\n

In 1999, I’d spent ten years as a usability consultant helping my clients make their products easier to use.<\/p>\n

I knew that what I did was valuable, but I also knew that some of it wasn’t really that hard to do.<\/strong><\/p>\n

I figured that if I could explain how I did it more people could do it, and the products we all use would become less frustrating.<\/p>\n

(Sounds a little too noble? You’re right. I also did it so I could raise my consulting rates<\/strong>. But that\u2018s another story.)<\/p>\n

Much to my surprise, it\u2019s ended up selling more than 600,000 copies<\/strong> in twenty languages, and has become most people\u2019s introduction to User Experience (UX).<\/p>\n

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\"Book<\/p>\n

Here\u2019s why I wrote it:<\/h3>\n

After years as a usability consultant helping my clients make their products easier to use, I knew that what I did was valuable.<\/p>\n

But I also knew that some of it wasn’t really very hard to do.<\/strong><\/p>\n

I figured that if I could explain how I did it more people could do it, and the products we all use would become less frustrating.<\/p>\n

Much to my surprise, it\u2019s ended up selling more than 700,000 copies<\/strong> in 15 languages, and has become most people\u2019s introduction to User Experience (UX).<\/p>\n

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So, why has it been so popular?<\/h3>\n