Transit Lines & Touchpoints: A Mobile Design Strategy Case Study This is a summary of a talk I gave about Trello in 2025 at SwiftCraft as an opening keynote, at iOSKonf in North Macedonia, and at Pragma Conf in Bologna. At UX Scotland 2026, I delivered it to designers for the first time as Transit Lines & Touchpoints: A Narrative Framework for Multi-Device UX. Caitlin Steele • Conferences
Conference talk delivered at UX Scotland in June, 2026 UX Scotland: Transit Lines & Touchpoints What if your mobile team's problem is a lack of clarity, not speed? Full Case Study is now up here. When I took over design for Trello's mobile org at Atlassian, the team was struggling. We delivered 35% of the monthly active users, 33% of all Caitlin Steele • Conferences
Orchid from the Singapore National Orchid Garden. iOS Conf Singapore 2026 I’ll be attending iOS Conf in Singapore in a few days. I can’t think of a better way to kick off the new year. To help my fellow developers start their year off right, I’ll be raffling off five professional coaching packages worth £1,000. This will Jeff Watkins • Conferences
Designing Buildable Apps This blog post introduces the core concept of “Designing Buildable Apps” and previews the insights shared by Caitlin Steele and Jeff Watkins at SwiftCraft 2024. Introduction to the SwiftCraft 2024 Presentation Have you ever been handed a beautiful app design that was nearly impossible to implement? Or you’ve designed Caitlin Steele • Conferences
Mobile Musings from Thoughtful Apes Buildable apps leverage object-oriented principles and creative pragmatism to craft high-quality user experiences that are not only satisfying to develop but also sustainable to maintain. Thoughtful Apes is a boutique consultancy run by Jeff Watkins and Caitlin Steele. We are deeply committed to creating mobile apps, prioritising collaboration Caitlin Steele • News
