Also B2B products targeting consumers (Canva, Notion, ChatGPT) is probably the next-gen PLG meta, could see other startups launch something like Mercury Personal within the next few years.
Early on posting in forums, encouraging word of mouth among friends and subscribers, cheap ads on reddit and quora, asking to be included on lists of newsletters in your niche
Considering making some tweaks with formatting etc., but I generally try to avoid over-editorializing. I plan on starting a podcast sometime later this year where I may be a bit more opinionated!