Ad preferences and transparency
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Ad preferences and transparency
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You are updating advertising preferences for this device. To update preferences for an account, sign in.
Personalised ads preferences
We use personalized ads to show products, brands and services that might be of interest to you.Learn more in our ads noticeThis setting applies to ads provided by Amazon.
Update your interests and demographic info settings to influence your ads. These updates won’t affect the total number of ads you see. This list may change over time based on your activity.
We show interest-based ads to display features, products, and services that might be of interest to you. For more information go to the Interest-Based Ads Notice.
If you choose not to be shown interest-based ads above, we will no longer show interest-based ads to you.
Even if you choose not to see interest-based ads, you may still see personalised product recommendations and other similar features on Amazon and its affiliated sites unless you've adjusted Your Recommendations in your Account Settings or Your Browsing History. You may also see ads provided by Amazon, they just will not be based on your interests. For more general information, please see our Privacy Notice.
Choosing not to see interest-based ads will not affect other services that use cookies and information may still be collected for other purposes. You can manage cookies in the privacy settings of the web browser you are using. Further details on how we use cookies and how you can manage cookies are contained in our Cookies notice.
We use cookies to manage your choice to not receive interest-based ads. If you delete these cookies or use a different browser, you will have to choose not to receive interest-based ads again. Similarly, if your browser restricts or does not support cookies, we may not be able to remember your choice not to see interest-based ads on that browser. To help avoid having to repeat your choice you can login with your Amazon account and make the selection above to enable us to honour your choice whenever we recognise your Amazon account.
Amazon participates in the European Interactive Digital Advertising Alliance (EDAA) and adheres to the IAB Europe EU Framework for Online Behavioural Advertising. You can obtain further information on interest-based ads and opt-out of receiving interest-based ads from third party advertisers and ad networks, who follow the IAB Europe's Framework for Online Behavioural Advertising by visiting the YourOnlineChoices site at www.youronlinechoices.com/. To view the status of our certification, please click here.
Amazon participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Amazon’s identification number within the framework is 793. You can consent or object to interest-based ads from Amazon on third party websites and apps which adhere to the IAB Europe Transparency & Consent Framework.
Some mobile operating systems may additionally limit these settings; your choices here do not override those more limited settings on such mobile operating systems.
Delete personal information linked to this device from our ad systems
If you click "Delete", we will delete personal information from our advertising systems associated with this device, such as cookies, that we have processed as a data controller for the purposes of showing you advertising. This means that your past interactions with Amazon sites, content, or services on this device won’t be used to show you interest-based ads. If you would like to delete personal information from our advertising systems that is associated with your Amazon account, please log in to your Amazon account. You can see more information about the use of personal information in our Privacy Notice.
After you choose to delete your personal information from our advertising systems, we may keep some personal information to enable your continued use of Amazon Services (as defined in our Privacy Notice), outside of showing you advertising. For example, we may retain information to detect fraud and abuse in order to protect your security and the security of our other customers. We may also retain information as may be required or permitted by law, such as for tax and accounting purposes. You can see more information about the purposes for which Amazon Europe processes your personal information in our Privacy Notice.
We will continue to serve you interest-based ads, based on your interactions with Amazon sites, content, or services that occur after you choose to delete. You can choose not to receive interest-based ads from Amazon in the future by choosing “Do not show me interest based ads provided by Amazon” in the Interest-based ad preferences section.
Correct your data
Correction. To correct your personal information, you can also directly adjust your name, payment information, or addresses in the Your Account section of the Amazon store. You can always contact Customer Service for other corrections.
Share your feedback
To submit feedback on an ad from Amazon, select the i icon on the ad and complete the feedback form.
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