Red Stone

Be random. Be deep. Be curious. Be yourself. We’re pumped to share our recent work for The Scouts to reposition and revitalise the brand for Explorers (the Scouts programme for 14–18 year olds). Since it launched in 2002, the world has changed dramatically and young people have felt the effects more than most. Scouts overhauled the programme to reflect how teenagers live now, but for a generation of brand-savvy, digital natives, the existing millennial-coded Explorers brand felt like it was designed for a different age. Red Stone were appointed by Scouts to lead the repositioning and identity creation for a more relevant, more inclusive and more authentic Explorers brand. Built around a proposition that pushes against the relentless pressure of school and life, the brand positions Explorers as a place where anyone can belong, but nobody has to fit the mould. The strategy comes to life through an identity that puts a fresh spin on a universal symbol of discovery. The visual system – shaped with young people – is bold and direct, putting young people front and centre and capturing the spirit of Explorers – the friendship, the energy, the realness, the randomness. Thanks to the dream team at The Scouts for making this project a joy, we’re so happy to see it out in the world! 🧭 Check out the full case study over at our www: https://lnkd.in/d63fKUmQ

Aaand breathe. We’re resurfacing after an exciting (and busy!) launch for Felix last week. We started our partnership with FareShare and The Felix Project back in Summer 2025 to lead the creation of the brand for the newly merged organisation – Felix. Running multiple workstreams across naming, brand architecture, strategy and visual and verbal identity, the brand needed to be capable of uniting 2 incredible organisations – giving them a shared purpose and attention-grabbing identity. Positioning Felix as the charity ‘Rescuing food for fuller lives’, the brand builds on the incredible emotional strength of the Felix signature, with a charmingly human identity system and a quietly quirky tone of voice. Designed to bring people together and cut-through the noise, the new brand gives Felix the foundation to unite their new organisation, reach new audiences across the UK and supercharge their potential to turn surplus food into a force for fuller lives. 💚 Check out the full case study over at our shiny new website ✨ : https://lnkd.in/eKMBRd2a

We’re over the moon to announce Red Stone has won Best Brand Agency 2026 at the international Best Brand Awards! This award celebrates the talent, creativity, and dedication of our whole team. Thank you for the recognition BBA Best Brand Awards, onwards to even bigger things! Read more at: https://lnkd.in/e4vzeB8A

We’re delighted to share that our brand development work for Parkinson's UK has won an iF Design Award in Branding & Communication Design 🏆 A huge thank you to the brilliant team at Parkinson's UK and congratulations to everyone involved in bringing it all to life Read more about the project at: https://lnkd.in/exPGRzSD

Have you seen our latest campaign for World Hepatitis Day?    Early detection saves lives. We teamed up with WorldHepatitisAlliance to create this year’s campaign including a series of explainer films, which dive into the facts and urge everyone to take action and get tested. Let's break the stigma and fight together. #WorldHepatitisDay #HepatitisAwareness #HealthCampaign #GetTested #Hepatitis #PublicHealth #CampaignForChange #CreativeCampaign #GlobalHealth

We’re thrilled to announce that we’ve been shortlisted for the Creativepool Annual 2025 for Parkinson's UK in the branding category! We've also been entered into the 'People’s Choice' award, and we need your votes! Head to the shortlist page link below, and click on the 'Vote' button under the Red Stone listing: https://lnkd.in/gnyfXrx3 The awards close on 17th July at Midnight GMT – so get voting! 🙏 #BrandStrategy #NonprofitBranding #InternalComms #ParkinsonsUK #CharityBranding #BrandChampions #DesignThatWorks