SoundCloud

When we tapped bunii and kid moon to be the faces of our recent brand campaign, we encouraged them to be candid with us. They stayed true to themselves by bringing their own instruments, friends, and favorite items to the set. Authenticity informs every inch of this creative. At SoundCloud, our missions are always built around real artists, scenes, and the kind of stories that can only happen here 🧡 This huge cross-functional effort was made possible by the Brand and Creative teams, with help from so many others! Special s/o Delaney Doria, Kathleen K. Murphy, Ximena Rojo, Anupa Otiv, Lucie Walmsley, Manasa Aechuri, and NOX Media

#YouKnowYoureAtSoundCloud when Black Music Month turns our offices all the way up 🎶 In LA, a co-sponsorship with Warner Music Group and other orgs led to an iconic Juneteenth cookout 🔆 and our NYC office hosted a get-together featuring Black-owned businesses, artists, and more! Grilled food, great company, and live performances, including Eric Bellinger and Dyna, made this a month to remember ✨

SoundCloud’s got a new Berlin office, and we’re putting it to good use 🤝 For World Refugee Day, Kiron Open Higher Education slid by for a marvelous mixer! Our host, Rachaél McCauley, welcomed Haneen Abdallah 🍉 and Ece Özey (who also had a sweet DJ set 🎧) to join a panel where vulnerable yet courageous discussions took place. Not only was it a blast on the dance floor to Femme Bass Mafia, but it was a pleasure to hear stories from one group that makes our community great 💛

kid moon is an artist, not an influencer. When he was getting his music into the world, SoundCloud was his go-to. It's where he connected with the rest of the underground indie scene: other artists who understood his sound, became collaborators, real friends, and helped him get signed this past year 🤝 Music creates connection, and here that connection is direct between artists, fans, A&Rs, and more ✔️ moon’s scene, and every scene, is on SoundCloud. Find yours here.

Pride Month represents living boldly and authentically 🌈 SoundCloud remains a place for people to do so, thanks to the people curating the culture. One key player is Allie Shulman, VP, People and Culture. With a strong HR background, Allie is committed to DEI, even serving as the current sponsor of QueerClouders for our DRGs. Much appreciation to Allie for being our final #FacesofSoundCloud Pride spotlight and dropping some words of wisdom 🙌

SoundCloud thrives on the undeniable connection between artist and fan 🤝 We equip creators with the tools they need to build and sustain those relationships, while continuously balancing value across both sides of our ecosystem. SoundCloud CFO Dan Bettes joined CJ Gustafson on "Run the Numbers" to discuss what it takes to operate and scale a two-sided marketplace in today’s music industry. The conversation explores how we think about creator and fan dynamics, marketplace incentives, and the importance of maintaining healthy “liquidity” across the platform as we grow. Check out the podcast: https://lnkd.in/gsTJJPsT

bunii found his sound and scene on SoundCloud in 2024 🤘 by uploading tracks he wasn’t sure about and making friends with other artists. In just 2 years, he was signed and his first album, VIRGILIO, was named one of The 30 Best Albums of 2026 So Far by The FADER (dubbing the genre "SoundCloud Indie.") The indie scene is having more than a moment, and bunii and his friends are the ones building it. SoundCloud is where artists connect, and where tastemakers meet to create scenes in real time. https://lnkd.in/gYsjNXy3

Sound Advice is our weekly series where we sit down with artists to chat about their creative process 🖊 Recently, our LA office hosted its first session featuring album-charting artist Arlo Parks! After a stunning performance, Arlo dived into their music journey in a Q&A, including how SoundCloud was a part of it - live now! Thanks to KC Orcutt, Mike Spinella, Trevor McGee, and many more for bringing the fun to the West Coast ☀️ https://lnkd.in/g_4pvk94

"Music has always given me a place to belong," shares VP, Chief of Staff Anna Lee, on the impact queer artists have made on her in this #FacesofSoundCloud Pride spotlight 🎵 At SoundCloud, Anna enjoys designing executive strategies, but is also highly invested in the people. To her, fulfillment comes from jamming out to Jess Glynne and Kehlani together. See below what working in this field means to her ✨

As part of the SoundCloud Student Collective, ambassadors spend the summer making content and building their brand with us 😎 Prizes for the students range from swag to the trip Gilir Santos Gabinete took to our NY office! This is how you go viral 🔥