Superwall

🚨 TORONTO APP FOUNDERS 🚨 This Thursday June 18: Braavo Capital + Superwall will be hosting our 4th consumer apps happy hour since we started hosting these events in Toronto earlier this year. It's always such a highlight meeting so many app founders in this city, hearing about what they're building, and seeing the progress month over month. But what I love most is the unpretentiousness of it all. Just a handful of small teams quietly building the fastest-growing consumer apps in the country. As one Toronto app studio founder recently said to me: “The consumer app scene here is really underground, but the people who are in it are really smart.” – Hassan M. 🎯 Couldn't agree more. Join us and see for yourself! 👉 https://lnkd.in/gf9PJWKv

There's a free trial rule most app developers & app growth practitioners miss. Both Apple and Google require users to cancel at least 24 hours before a trial converts to a paid subscription. So if you send a "your trial ends tomorrow" notification, you're technically giving users zero buffer to actually act on it. The result? Unwanted charges. Refund requests. Bad reviews. I'm super happy that just added a warning in Superwall that flags this exact issue when you configure a trial reminder too close to expiration. Small thing, but does important educational work. If you're running free trials in your app, double-check when your reminder fires. 24 hours sounds like plenty, but it isn't.

MAU Vegas recap. one week late - i just didn't want to leave. the surreal picture i'll keep: a magic show, a product demo, customers hanging out, someone grabbing merch, partners at the board game, interview recording - all happening at once at the Superwall spot. someone at the booth said Superwall is becoming a lifestyle brand. the merch walking out on people's backs, laptops make it hard to argue. glad to be part of building that. thanks to an incredible team Jake Mor, Brian Anglin, Lanre Akinyemi, Anna Sapegina, Karyna S., Taya Siadura, and fabulous partners, we also hosted three side events - and it was a blast to meet so many new people from the industry. Diego Iturralde, Greg Wang, Alanna Harvey, Mark Loranger, Evelin Herrera, Vahe Baghdasaryan, Hannah Parvaz, aand many more. tbh, it just felt good to be human for a moment - either running together, or eating, or singing in the limo. can't wait to come back next year, crazy Las Vegas! _ AND i have plenty of cool upcoming stuff → WWDC, June 7-12 - Superwall house opens doors for the whole week, see you in San Jose! and personally - Bay Area until June 20. open to meeting people in marketing, growth, product - tech and beyond. dm meeee

MAU 2026 done and dusted and in line with our events theme this year, it's our best one yet! Logistically, we made our booth literally magical (thanks to Taya Siadura), our swag was flying off the shelf (shoutout to Karyna S.'s work) and our events were packed thanks to Alanna Harvey, Diego Iturralde & Greg Wang who were amazing partners. But beyond this, the part that makes these events feel so fulfilling is the opportunity to sit down with customers we've been working with for months IRL. Hearing how they're using Superwall, what's working & what they'd like to see. That stuff doesn't come through on a call the same way. Met a ton of new people too. New connections, new partners, folks building things I hadn't even thought about. That's the part that keeps your brain buzzing for weeks after. Thanks to the team who worked so hard to make this successful - Anna Sapegina, Brian Anglin, Jake Mor & Volha Samoilava. The real dream team 🔥 Finally, Vegas. Vegas continues to delightfully overstimulate in every possible way. Already looking forward to MAU 2027!