The Start

Oasis Ball supports young people experiencing homelessness through Oasis House – an initiative by The Salvation Army. Over nearly three decades, they deserved a brand identity that reflected the weight of what they do. It was an honour to be trusted with it. Read the full story → https://lnkd.in/gFDDbNxK

Three wins at the Australian Web Awards in Adelaide to top off a fortnight of celebrations. Two agency wins for Pacific Energy & Walyalup Fremantle Arts Centre, and the inaugural Rising Star award for our Technical Lead, Cullen. Now, time to get our heads back into the work that wins them. Cheers to everyone involved ✌️

On Friday night, The Start were named Campaign Briefs WA Digital Agency of the Year! To our team - this one's yours. You bring the passion, creativity, and the relentless push to make things better. Thank you. To the clients and partners who let us take swings, try the weirder idea, and support us when it pays off - we don't take that trust lightly. Thank you. The category was full of agencies we genuinely admire, and any of them taking it home would have made sense. That ours was the name read out is something we'll be sitting with for a while. A huge thanks to the Oasis Ball, Campaign Brief WA, and everyone who helped raise funds for The Salvation Army through this year's event. Never Stop Starting!

Maiple is a brand-trained AI studio built for teams who want to get real value from AI. We got tired of the excessive tabs, constant retraining, and lack of visibility into how AI was being used across our own business. So we built Maiple for ourselves, then refined it for our clients. Create copy, generate on-brand assets, plan your content calendar, track competitors. Maiple combines over 10 generative AI subscriptions into one platform. When better tools drop, we sub them in - so you're always on the best version without the headache of jumping ship. Learn More → https://lnkd.in/gKWeSHiu

Most AI tools aren't built for your brand. They're built for everyone, which means they're really built for no one. This week, we're changing that for our retainer clients at no additional cost. → CREATE | Maiple - The brand-trained AI platform that writes, creates and researches like a senior creative. Images, designs, documents, emails, content calendars - your whole team, one brand foundation. → UNDERSTAND | Solais - Your brand's presence across AI, tracked. See how you appear on ChatGPT, Gemini and Perplexity, and where competitors are showing up instead of you. → ENGAGE | Voodu - AI chat that knows your entire business. Voice and text on your website, guiding visitors to what they actually need. Three tools. Built by us, for you. We believe our clients should be able to use the latest AI tools, not kept in the dark about them. The gap between how agencies use AI and what clients actually understand about it shouldn't exist. Learn More → https://lnkd.in/gKWeSHiu

We're hiring a Digital Designer. You'll work across web, brand and social alongside a team that's curious, creative, and invested in the evolving state of design. We're after an appreciation for the craft and a willingness to think bigger than the brief. You'll have room to push the work, shape the output, and have your say on where things are headed. Folio in hand? Apply → https://lnkd.in/g7Yny5sm

Luma: For Her Health and Wellbeing is a not-for-profit organisation providing safe, supportive and accessible healthcare services to women and their families across WA. For Luma, the numbers behind SEO represent far more than performance metrics. They reflect real people finding support for critical issues, including domestic violence, eating disorders, and drug and alcohol addiction. Over the past year, we’ve been proud to support Luma in reaching more people who need these services, helping ensure access to care is clearer and faster to find when it matters most.

We're on the hunt for the digital marketing specialists of today. And tomorrow. If you can spot a trend before it trends, know what actually makes people stop the scroll, and you've got a track record of turning bold creative ideas into paid performance, let's talk. Bonus points if you like people, have a great camera roll, and a favourite song you'll defend to the death. Read More → https://lnkd.in/g-xGrf5m

We’re up for seven Australian Web Awards. → Agency: The Start → Campaign: Joondalup Festival → Community & Culture: Walyalup Fremantle Arts Centre → Entertainment & Events: Walyalup Fremantle Arts Centre → Energy & Resources: Pacific Energy → Science & Sustainability: Pacific Energy → Rising Star: Cullen Webber This year’s nominations feature a mix of some of our favourite builds to date, and for the first time, an individual nod. Our Technical Lead, Cullen Webber, is up for the Rising Star Award! The nomination is well deserved, following a year of seriously impressive experiential builds and personal projects making waves in the dev scene. Nice one, Cullen. Thanks as always to our clients who afford us the space to make this work happen. Read more about the nominated projects → https://lnkd.in/gyzXctUq