Walmart Connect audiences are launching in Google Display & Video 360. Through this collaboration, brands can combine YouTube’s scale with Walmart’s customer intelligence to reach high-intent shoppers when they are streaming video on YouTube. Hear from Courtney Rose and Ryan Mayward on what you can expect: ✅ Closed-loop measurement: Accurately measure how campaigns impact omnichannel sales at Walmart. ✅ Unified scale: Combines YouTube’s reach with Walmart Connect's omnichannel audiences built on real shopping behavior. ✅ Maximize performance: Tap into Walmart Connect’s audiences and measurement alongside the Gemini advantage to improve campaign performance and drive sales outcomes. Learn more: https://goo.gle/3S4c332
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
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http://g.co/marketingplatform
External link for Google Marketing Platform
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Updates
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From closed-loop CTV measurement to streamlined campaign planning with Ask Advisor, the industry is weighing in on the future of Google Marketing Platform. Swipe through for a quick look at the latest commentary, featuring the addition of Costco Retail Media and Dollar General Media Network to Google's Commerce Media Suite. 👇
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Take a look under the hood at Costco Retail Media in Google’s Commerce Media Suite. 🛒 By bringing Costco’s first-party shopper data directly into Display & Video 360 and YouTube, marketers get a simple, unified way to run brand and shopper campaigns and close the loop. Put these retail signals to work for your brand with: • 𝗛𝗶𝗴𝗵-𝗜𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗮𝗰𝗵: Connect with Costco shoppers on premium publishers and YouTube, where users watch over 90 million hours of shopping videos every single day. • 𝗚𝗿𝗮𝗻𝘂𝗹𝗮𝗿 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Close the loop with SKU-level conversion reporting to see the precise impact of your spend on Costco sales. • 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Turn these signals on instantly. Thanks to built-in integrations with LiveRamp and MetaRouter, there is no additional setup required for brands. Stop guessing, start measuring. Get our best AI for your best ROI with the Gemini advantage in Google Marketing Platform. Learn more: https://goo.gle/4ag719P
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Google Marketing Platform reposted this
We’re excited to announce a new collaboration with Google Display & Video 360 and YouTube, expanding how brands connect shopper intent to measurable growth. Through Google’s Commerce Media Suite, we're bringing Dollar General’s first-party retail purchase signals into DV360 and YouTube, enabling brands to unify shopper and brand campaigns in a single platform. What this unlocks: 🎯 High-intent reach across YouTube and premium third-party inventory using Dollar General shopper data 📊 SKU-level measurement that directly connects media investment to in-store sales 🔁 Closed-loop attribution showing the true impact of YouTube and display campaigns 🤖 AI-powered optimization across reach, conversion, and ROI throughout the full shopper journey 👉 Read the full announcement: https://lnkd.in/g7x9dGqJ
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Google Marketing Platform reposted this
Here's some news you won't want to skip ⏭️
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Dollar General 𝗶𝘀 𝗷𝗼𝗶𝗻𝗶𝗻𝗴 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗠𝗲𝗱𝗶𝗮 𝗦𝘂𝗶𝘁𝗲. 🛒 📣 Starting now, you can reach shoppers exactly where they are — from catching live sports in the living room to scrolling game highlights on YouTube Shorts. With the Gemini Advantage, your brand gets the power of Google AI across YouTube and Display & Video 360 to ensure your brand is front and center when and where it matters most. Follow the fans to the checkout: https://goo.gle/4tww6nS #Brandcast
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Costco Retail Media 𝗶𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗷𝗼𝗶𝗻𝗶𝗻𝗴 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗠𝗲𝗱𝗶𝗮 𝗦𝘂𝗶𝘁𝗲. 🛒 Brands can now connect with Costco Wholesale shoppers across YouTube and Display & Video 360, bridging the gap between live sports and more on CTV and the checkout counter. With the Gemini advantage in Google Marketing Platform, you’re not just reaching fans during the year’s biggest global tournaments; you’re driving measurable ROI at the SKU level. Score big this summer: https://goo.gle/4nt6t5N #Brandcast
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⚽️ This summer is shaping up to be a historic one for live sports. Tap into the huge viewership moments with Google Display & Video 360 - the arena of programmatic live sports. With the latest Gemini models powering our Live Sports Biddable Suite, you can engage the fans across every screen in their shopping journey. From the big screen, to creators highlights on YouTube Shorts... and all the way to their final purchase. Explore how with the Gemini advantage in Google Marketing Platform, you get our best AI for the best ROI in live sports. ➡️ https://goo.gle/4tqUmrx #gemini #livesports #CTV
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Our partnership with Albertsons Media Collective is live, bringing first-party shopper data directly into YouTube and Google Display & Video 360 and closing the loop from seen to sold with SKU-level precision. Check out what the industry is saying about the future of retail media. 👇
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That’s a wrap on #POSSIBLE2026. 🎬 From insightful panels to meaningful conversations, the energy this year was unmatched. We were especially thrilled to celebrate our partnership with Albertsons Media Collective. Together, we’re redefining retail media by integrating SKU-level reporting and Albertson’s powerful shopper signals directly into YouTube and Display & Video 360—empowering brands to close the loop like never before. Check out some of our favorite moments and learn more: https://goo.gle/4ugInNU
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