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Bob Nelson, left, the president of the Cryonics Society of California, and Dr. Dante Brunola, a physician and biophysicist, demonstrate the cryogenic freezing process in 1967.

 J. R. Eyerman/The LIFE Picture Collection/Getty Images

June 12, 2026

Mistakes Were Made

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Bob Nelson, left, the president of the Cryonics Society of California, and Dr. Dante Brunola, a physician and biophysicist, demonstrate the cryogenic freezing process in 1967.

 J. R. Eyerman/The LIFE Picture Collection/Getty Images

It’s the late 1960s, and a California TV repairman named Bob sees an opportunity to help people cheat death with the new science of cryonics. But freezing dead people isn’t easy. And apologizing for the mistakes you make along the way? Even harder.

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