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WooCommerce

Descripción

WooCommerce is the open-source ecommerce platform for WordPress.

Nuestra plataforma central es gratuita y flexible, y se ha ampliado gracias a la comunidad global. La libertad que proporciona el código abierto significa que podrás conservar la propiedad completa del contenido y los datos de tu tienda para siempre.

Tanto si emprendes un negocio como si realizas la actividad comercial en tiendas físicas en línea o desarrollas sitios para clientes, utiliza WooCommerce para que tu tienda pueda aprovechar la combinación de contenido y comercio.

  • Create beautiful, enticing storefronts with themes suited to your brand and industry.
  • Increase revenue with an optimized shopping cart experience that converts.
  • Customize product pages in minutes using modular product blocks.
  • Showcase physical and digital goods, product variations, custom configurations, instant downloads, and affiliate items.
  • Sell subscriptions, bookings, or memberships, with our developer-vetted extensions.
  • Consigue aparecer en los primeros resultados gracias a la ventaja SEO de WordPress.
  • Build on a platform that scales. Get flexible ecommerce for high-volume stores.

ALL THE TOOLS YOU NEED TO SELL

Built-in tools and popular integrations help you efficiently manage your business operations. Many services are free to add with a single click via the optional Setup Wizard.

  • Choose how you want to get paid. Conveniently manage payments from the comfort of your store with WooPayments (Available in the U.S., U.K., Ireland, Australia, New Zealand, Canada, Spain, France, Germany, and Italy). Securely accept credit cards, mobile wallets, bank transfers, and cash thanks to 100+ payment gateways – including Stripe, PayPal, and Square.
  • Configure your shipping options. Print USPS labels right from your dashboard and even schedule a pickup with WooCommerce Shipping (U.S.-only). Connect with well-known carriers such as UPS and FedEx – plus a wide variety of delivery, inventory, and fulfillment solutions for your locale.
  • Simplify sales tax. Add WooCommerce Tax or similar integrated services to make automated calculations a reality.

Haz crecer tu negocio, añade características, y haz seguimiento de tu tienda sobre la marcha

WooCommerce means business. Keep tabs on the performance metrics most important to you with a powerful and flexible central dashboard built into WooCommerce.

Expand your audience across marketing and social channels with Google Ads, HubSpot, Mailchimp, and Facebook integrations. You can always check out the in-dashboard Marketing Hub for fresh ideas and tips to help you succeed.

Enhance store functionality with hundreds of free and paid extensions from the WooCommerce Marketplace. Our developers vet each new extension and regularly review existing extensions to maintain Marketplace quality standards. We are actively looking for products that help store builders create successful stores.

Manage your store from anywhere with the free WooCommerce mobile app (Android and iOS). Spoiler alert: Keep an ear out for the slightly addictive «cha-ching» notification sound each time you make a new sale!

Posee y controla los datos de tu tienda – siempre

With WooCommerce, your data belongs to you. Always.

If you opt to share usage data with us, you can feel confident knowing that it’s anonymized and kept secure. Choose to opt-out at any time without impacting your store.

Unlike hosted ecommerce solutions, WooCommerce store data is future-proof; you’re free to export all your content and take your site to any platform you choose. No restrictions.

Por qué los desarrolladores eligen (y les encanta) WooCommerce

Developers can use WooCommerce to create, customize, and scale a store to meet a client’s exact specifications, making enhancements through extensions or custom solutions.

  • Leverage hooks and filters to modify or create functionality.
  • Integrate virtually any service using a robust REST API and webhooks.
  • Diseña y crea bloques de contenido personalizados con React.
  • Inspect and modify any aspect of the core plugin code.
  • Speed up development with a lightning-fast CLI.

La plataforma central se prueba de forma rigurosa y frecuente con el apoyo de un equipo de desarrollo dedicado que trabaja en distintas zonas horarias. La documentación completa se actualiza con cada versión, lo que te permite crear exactamente la tienda que necesitas.

Sé parte de una comunidad internacional creciente

WooCommerce has a large, passionate community dedicated to helping merchants succeed – and it’s growing fast.

There are WooCommerce Meetups in locations around the world that you can attend for free and even get involved in running. These events are a great way to learn from others, share your expertise, and connect with like-minded folks.

WooCommerce también está presente normalmente en los WordCamps de todo el mundo. Nos encantaría verte allí.

Contribuye y traduce

Automattic, la empresa creadora de WordPress.com y Jetpack, es la encargada del desarrollo y soporte de WooCommerce. También contamos con la ayuda de una gran cantidad de colaboradores independientes, y sigue habiendo espacio para muchos más. Dirígete al repositorio de GitHub de WooCommerce para ver cómo puedes colaborar.

WooCommerce se ha traducido a varios idiomas, incluidos el danés, el ucraniano y el persa. Ayúdanos a mejorar la traducción de WooCommerce añadiendo tu configuración regional: visita translate.wordpress.org.

Connection to WooCommerce.com

You can connect your store to WooCommerce.com to manage your subscriptions on WooCommerce Marketplace and receive product updates without leaving WordPress admin. Connection also enables installation of purchased products right from WooCommerce.com and streamlines access to technical support. If you’d like to learn about what data is gathered and how it is used, please refer to our Privacy Policy.

Capturas

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Bloques

Este plugin proporciona 1 bloque.

  • Coming Soon

Instalación

Requisitos mínimos

  • PHP 7.4 or greater is required (PHP 8.0 or greater is recommended)
  • MySQL 5.5.5 or greater, OR MariaDB version 10.1 or greater, is required
  • WordPress 6.9 or greater
  • (Recommended) WordPress memory limit of 256 MB or greater.
  • (Recommended) HTTPS support.

Instalación automática

La instalación automática es la opción más sencilla, ya que WordPress gestiona las transferencias de archivos y no tendrás que salir de tu navegador web. Para hacer una instalación automática de WooCommerce, accede a tu escritorio de WordPress, ve al menú de plugins y haz clic en «Añadir nuevo».

En el campo de búsqueda teclea «WooCommerce» y haz clic en «Buscar plugins». Una vez que nos hayas encontrado, puedes ver los detalles, como la versión, la clasificación y la descripción. ¡Lo más importante, por supuesto, es que puedas instalarlo! Haz clic en «Instalar ahora» y WordPress se encargará de ello.

Instalación manual

El método de instalación manual pasa por descargar el plugin WooCommerce y subirlo a tu servidor mediante tu aplicación FTP favorita. El codex de WordPress tiene instrucciones de cómo se hace.

Actualizaciones

Las actualizaciones automáticas deberían funcionar sin problemas, pero aún así te recomendamos que hagas una copia de seguridad de tu sitio.

Si por algún motivo tienes problemas con las páginas de tienda/categoría después de actualizar, solo tienes que forzar los enlaces permanentes yendo a WordPress > Ajustes > Enlaces permanentes y pulsando en «Guardar». Esto debería devolver las cosas a la normalidad.

Datos de ejemplo

WooCommerce comes with some sample data you can use to see how products look; import sample_products.xml via the WordPress importer. You can also use the core CSV importer or our CSV Import Suite extension to import sample_products.csv

FAQ

¿Dónde puedo encontrar documentación y guías de uso de WooCommerce?

For help setting up and configuring WooCommerce, please refer to Getting Started and the New WooCommerce Store Owner Guide.

For extending or theming WooCommerce, see our documentation, as well as the Plugin Developer Best Practices.

¿Dónde puedo obtener ayuda o hablar con otros usuarios sobre el núcleo de WooCommerce?

If you get stuck, you can ask for help in the WooCommerce Support Forum by following these guidelines, reach out via the WooCommerce Community Slack, or post in the WooCommerce Community group on Facebook.

Where can I get help for extensions I have purchased from the WooCommerce Marketplace?

For assistance with paid extensions from the WooCommerce Marketplace: first, review our self-service troubleshooting guide. If the problem persists, kindly log a support ticket via our helpdesk. Our dedicated Happiness Engineers aim to respond within 24 hours.

I’m having trouble logging in to WooCommerce.com – what now?

First, troubleshoot common login issues using this helpful step-by-step guide. Still not working? Get in touch with us.

¿Funcionará WooCommerce con mi tema?

Yes! WooCommerce will work with any theme but may require some additional styling. If you’re looking for a theme featuring deep WooCommerce integration, we recommend Storefront.

¿Cómo actualizo WooCommerce?

We have a detailed guide on How To Update WooCommerce.

Mi sitio está roto – ¿qué hago?

Start by diagnosing the issue using our helpful troubleshooting guide.

Si has detectado el error después de actualizar un tema o plugin, es posible que haya problemas de compatibilidad entre ellos y WooCommerce. Si el problema apareció después de actualizar WooCommerce, es posible que haya un conflicto entre WooCommerce y un tema o plugin obsoletos.

In both instances, we recommend running a conflict test using Health Check (which allows you to disable themes and plugins without affecting your visitors) or troubleshooting the issue using a staging site.

¿Dónde puedo informar de fallos?

Informa de los errores en el repositorio de GitHub de WooCommerce. También puedes informarnos a través del foro de soporte. Busca el error en los foros para asegurarte de que no se haya informado ya de él.

¿Dónde puedo solicitar nuevas características, temas y extensiones?

Request new features and extensions and vote on existing suggestions on our official feature request board. Our Product teams regularly review requests and consider them valuable for product planning.

¡WooCommerce es alucinante! ¿Puedo contribuir?

¡Sí, puedes! Únete a nuestro repositorio en GitHub y sigue el blog de desarrollo para estar al día de todo lo que pasa en el proyecto.

¿Dónde puedo encontrar la documentación de la API REST?

Amplia documentación sobre la API REST de WooCommerce disponible en GitHub.

Mi pregunta no está en esta lista. ¿Dónde puedo encontrar más respuestas?

Check out Frequently Asked Questions for more.

Reseñas

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5 de junio de 2026 1 reply
woo got my store up n running pretty fast ngl. product management is solid & orders r easy to track. only thing is u realize pretty quickly tht the free version alone ain’t enough, most useful stuff needs paid extensions 😬 still worth it tho
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3 de junio de 2026 1 reply
I recently had a few issues and got quick responses from support. In the end it was my CSS and also issues in Outlook that were the cause. I’ve been using WooCommerce for my site for 2017 and recommend it. There are plugins for all you needs, is highly customisable and is evolving. I’ve had block -based pages, posts and products for a while and they are a great step forward. Shortly I will move to block-based cart and checkout to get their advantages, when the final plugin gets an update.
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2 de junio de 2026 1 reply
We’ve been working with WordPress for many years and host a large number of WordPress websites at WPHostee.com. It’s hard to imagine WordPress today without WooCommerce. What I like most about WooCommerce is that it gives website owners complete control over their online store. Whether someone is selling a few products or running a large e-commerce business, WooCommerce provides the flexibility to grow without forcing you into an expensive platform. As a hosting provider, we’ve seen countless WooCommerce stores running successfully on our servers, from small local businesses to much larger online shops. The plugin is reliable, regularly updated, and integrates well with the WordPress ecosystem. No software is perfect, but WooCommerce remains the first solution we recommend whenever a client asks us how to build an online store with WordPress. Thank you to the WooCommerce team for continuing to improve and support such an important plugin for the WordPress community.
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2 de junio de 2026 1 reply
Setup was ok & store features are solid. But tbh some parts felt heavy and needed extra tweaking. Works for me overall, just not always smooth. Thnkz for the free base plugin.
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1 de junio de 2026 1 reply
been using woo for my handmade jewelry shop. The built-in coupon & discount system is lowkey underrated. Set up buy 2 get 1 free in like 10 mins. Inventory tracking also works rly well. super happy w it
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28 de mayo de 2026 1 reply
Error Fatal al actualizar a la versión 10.8.0, tumba la tienda y el sitio completo, la actualizacion es mediocre y genera mas de 17 errores obligandote a restaurar el sitio completo y perder la información agregada el mismo dia de la actualzación. Recomiendo permanecer en la version 10.7.0 con wordpress 7.0 que es estable por ahora, hasta que corrijan el error por completo. Fatal error when updating to version 10.8.0. It crashes the store and the entire site. The update is poor and generates more than 17 errors, forcing you to restore the entire site and lose all the data added on the day of the update. I recommend staying on version 10.7.0 with WordPress 7.0, which is stable for now, until they completely fix the error.
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Registro de cambios

10.8.1 2026-05-27

WooCommerce

  • Fix – Fix a fatal error during in-place upgrade to 10.8.0 caused by the new DefaultCustomerAddress enum being referenced from class-wc-settings-general.php before the in-process autoloader classmap is refreshed. #65359
  • Fix – Fix WooPayments onboarding business type dropdown crash. #65345

See changelog for all versions.