About Us | Absolutely Mama - UK’s Modern Parenting Magazine

Appealing to a generation of mothers forging their own parenting path

With a focus on both the mother and the child, Absolutely Mama offers expertly curated content on parenting advice, pregnancy tips, baby product guides, kids activities, and modern mum lifestyle, from beauty and fashion to fitness and mental wellbeing.

Header image credit @priscakwaning

The Absolutely Mama Team

Aimed at stylish, modern mums, with a collection of stories, inspiration, events, and insights pertinent to the motherhood experience. We speak to a new generation of mothers who are redefining what it means to be a parent. Blending not just trends in maternity and postnatal fashion, we offer honest parent-led advice for the mum herself, helping her find the best pregnancy and baby & toddler product recommendations. Our readers are AB1 mothers in affluent cities across the UK, they want to feel good and look good with insight into wellness and fitness for mums while also focusing on their number one priority…their children.

We are experts in ensuring our magazines go out to the most relevant readership and, therefore, your customers. Using a unique combination of industry events, residential distribution, paid for editions and gifted copies we ensure that our audience is targeted and interested in parenting and child content.

Part of the Absolutely Magazines Family

Absolutely Mama is now a dedicated parenting and motherhood supplement within Absolutely Magazines, the UK’s premium publisher of luxury lifestyle, home, family-friendly events, and travel content. This integration has allowed us to bring our community of modern mums even more relevant features, from handpicked interiors to family holiday ideas, all with the same stylish editorial you expect.