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Welcome to AMEC’s News Archive. Here is the latest news focuses on providing information, knowledge sharing and best practice.

The seven AMEC GEO principles. Graphic © 2026 AMEC. View the official principles

How to measure AI-led discovery – applying AMEC’s new GEO principles

AI monitoring can record mentions and citations, while web analytics…
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Discover the AMEC GEO Hub: Your Guide to Measuring Visibility in the Age of AI

The way people discover information is changing. Instead…
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AMEC GEO Webinar: The Principles Are Live. What Do You Do Next?

Whether you are building your first GEO and AEO approach or refining…
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The Communication Profession Is Asking the Wrong Question About AI

For the past year, one question has come to dominate conversations…
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Save the Date: AMEC Global Summit 2027 – Prague

We are pleased to announce that the AMEC Global Summit 2027 will…
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Why Data Quality Is the Missing Foundation of AI Visibility, GEO, and Communications Intelligence

Blog Author: Nicole Moreo, Insights, Research, & Analytics…
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2026 AMEC Awards Are Open: Enter Early for the Best Rate

Put Your Communication Measurement Work Forward For Global Recognition…
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How to Measure GEO: Why AI Visibility Alone Is the Next AVE.

How do I get my brand to show up in the LLMs? How do I prove…
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AMEC launches GEO Principles to bring rigour to AI-led communications measurement

New global principles and practitioner guide set out a responsible…
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CALL FOR SPEAKERS: AMEC AI Day London 2026

AMEC will once again host AI Day in London on November 4, 2026,…
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The Measurement Trap: Why PR Teams Are Drowning in Data and Starving for Insight

By Greg Galant, Cofounder and CEO, Muck Rack Year after year,…
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Help Shape the Future of the AMEC Integrated Evaluation Framework (IEF)

As the professional body dedicated to advancing best…
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AI Impact on Communication Teams: Some Things Change. Some Stay the Same.

Artificial intelligence is reshaping the way communication…
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PR Measurement in 2026: Bridging the Gap Between Activity and Impact

By Kelly Costello, Head of Corporate Communications, Meltwater Public…
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Missed AMEC AI Day North America? You can still be part of the conversation

AMEC AI Day 2026 brought together an incredible mix of…