About us
At BEONx, we are transforming hotel profitability through innovation and technology.
Join us as we shape the future of hospitality.
Mission
BEONx is a Revenue Management System (RMS) designed to help hotels optimize profitability through advanced Artificial Intelligence technologies. We stand out by offering a professional solution that combines flexibility, precision, innovation, and automation, ensuring maximum return on investment (ROI).
Vision
Our vision is to transform the hospitality industry by evolving our RMS into a Total Profit Platform (TTP) that leverages advanced artificial intelligence to automate the coordinated operation of a hotel’s technology stack.
With our platform, we are redefining the future of hotel technology by combining advanced connectivity with key technological layers such as data lakes, a marketplace of integrated solutions, strategic dashboards, and copilot tools.
We believe in a flexible and scalable approach that enables hotels to dynamically adapt to market changes and unlock new business opportunities, positioning BEONx as the leading profitability platform for the global hospitality industry.
Management Team
Rubén Sánchez
Emilio Galán
Francisco Vieira
Sandra Gutiérrez
Cayetana Fernández
Álvaro Ponte
Isaac Gómez
Ignacio Gómez-Moreta
Lola Buendía
Andrea Senarega
Cristina Villegas
Juan Ruano
Our Story
The BEONx story is one of transformation. When we started out in Salamanca, Spain in 2012, we noticed many hotel revenue managers were stuck using manual processes no longer fit for the digital age.
Our founders, Emilio and Rubén, saw an opportunity to apply their backgrounds in astrophysics and computer engineering to make revenue management simpler, more streamlined and far more powerful. 10 years on, we are now ready to drive a new transformation.
Our goal is simple: we want to drive profitability for our clients. We’re harnessing our AI technology to assess vast, complex data sets that take a holistic view of the guest experience, offering innovative new solutions that integrate revenue streams for value creation.
We call it Total Profit Platform, and it will empower hotels to unlock totally new perspectives on the way they manage revenue and profits.
Unlock your potential
Speak with one of our dedicated hotel experts and get started on your journey to sustainable profitability.
Trusted by leading hotel groups and independent hotels across the world
“We are very satisfied with the implementation of BEONx in our hotel. Since we started using it, we have seen improvements in almost every aspect. The accuracy in our forecasts and price optimization has been very useful for us. Thanks to this, our ADR and RevPAR have increased, and we have managed occupancy much more efficiently with a more precise forecast.”
Iñigo Armentia
BOOKING MANAGER
“BEONx RMS helps us in the daily management of revenue in our hotels, providing us with a wealth of automated information and simplifying all pricing and strategy decision processes, as well as their implementation in sales channels. Additionally, the price recommendations they offer are always constantly improving and very much in line with our strategy. Overall, they are continuously developing improvements that assist us daily and adapt perfectly to the ever-evolving market.”
Alba de la Cruz
Revenue Management Specialist
“From my perspective as an analyst, I can say that BEONx has allowed me to be more agile in my daily reviews and expand my goals in revenue management, thanks to the ease of setting up the tool and the numerous management possibilities it offers.”
María Aguado
REVENUE MANAGER SPECIALIST
Grupo Sade’s management highlights the “quick response from the BEONx team during incidents, personalized service, and smooth implementation process” as key elements of their satisfaction with BEONx, fostering a culture of continuous improvement and confidence in rate-setting strategies.
Lierni Rodrigo
Revenue Management Specialist
“With the growth of our hotel group, we saw the need to optimize our processes to improve our performance and boost our bottom line, while managing to channel work time in the best possible way”
Camila Marques
Sales & Marketing Director
“We used to work with large American suppliers, but we had no flexibility whatsoever, development times were too long and always at a very high economic cost, which prevented us from growing at the pace we wanted.
We decided to choose BEONx as a strategic partner because of its flexibility, the constant support in our developments and because its RMS is finally allowing us to grow and achieve profitability above the industry average.”
Reyes Mañeru
Chief Business Growth Officer
Hotelatelier
Sustainable Profitability
Sustainable profitability is all about creating a more profitable revenue management strategy that takes all your revenue streams into account, not just occupancy levels and operating costs. Read more in our Total Guide.
Nowadays, the amount of information that a revenue manager must take into account to optimize a hotel’s strategy is enormous. That is why it’s essential to have the support of RM tools that use artificial intelligence algorithms and unify all the hotel’s data to have a complete vision and make the best decisions possible. Read more in our Total Guide.
HQI
HQI (Hotel Quality Index) is a unique index created by BEONx that measures the objective quality of services and facilities plus the online reputation of each hotel.
The index has been built taking into account those services that are most important for each customer profile (couples, solo travelers, friends, families and business travelers).
Learn more about HQI here.
To set an optimal strategy, it is crucial to know your market positioning. BEONx is the only RMS that takes this information into account when setting prices for your target segments.
Yes – no one knows your hotel and your competitors better than you do. The HQI’s automatically downloaded information can be manually modified, so you can add more services as well as revise evaluations of competitors.
Integrations
Both forecast and recommendations can be updated up to 5 times per day. These updates also include PMS performance data, competitor pricing data and HQI.
No. The BEONx platform can provide forecasts and recommendations using your hotel’s data only.
Functionalities
Yes. The BEONx Groups module includes a complete analysis of displacement, price recommendations for each room type, alternative optimal dates and other revenues for each group quotation.
Yes. We understand that the best way to optimize your strategy is to provide price recommendations and restrictions (stop sell and MLOS) by rate code (room type + rate plan) and segment.
HQI (market quality positioning), current competitor prices, historical competitor pricing strategies and destination events. In the near future, we will also consider the destination demand index, competitor benchmarks and hotel demand (regrets and denials).
Reporting
Yes. BEONx unifies tactical decisions and strategic analysis so you have all your hotel’s data in one system. There are more than 10 reports that analyze your strategy from different angles including distribution costs, corporate strategy analysis, cluster reports, etc. Read more in our Total Guide.
Support
BEONx has a powerful e-learning tool available called BEONx Academy. It provides member-only access to resources to improve knowledge and skills related to several levels of revenue management. Read more in our Total Guide.
